ANÁLISE DO ESPAÇO: ADAPTAÇÃO E AMPLIAÇÃO DE ESQUEMAS MULTIMODAIS

• Autor(a) principal: Ravelli, Louise J.
• Data de Publicação: 2014
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Matraga (Online)
• Texto Completo: https://www.e-publicacoes.uerj.br/matraga/article/view/17515
• topic: construção de sentidos; intersemiose; textos tridimensionais.; meaning making; intersemiosis; three dimensional texts.

In the field of multimodal discourse analysis, one of the most exciting sites of application is that of 3D space: examining aspects of built environment for its meaningmaking potential. For the built environment – homes, offices, public buildings, parks, etc. – does indeed make meaning. These are spaces which speak – often their meanings are so familiar, we no longer hear what they say; sometimes, new and unusual sites draw attention to their meanings, and they are hotly contested. This chapter will suggest ways of analyzing 3D texts, based on the framework of Kress and van Leeuwen (2006). This framework, developed primarily for the analysis of 2D images, has been successfully extended to a range of other multimodal texts. Extension to the built environment includes Pang (2004), O’Toole (1994), Ravelli (2006), Safeyton (2004), Stenglin (2004) and White (1994), whose studies will inform the analyses presented here. This article will identify some of the key theoretical principles which underline this approach, including the notions of text, context and metafunction, and will describe some of the main areas of analysis for 3D texts. Also, ways of bringing the analyses together will be considered. The analyses will be demonstrated in relation to the Scientia building at the University of New South Wales, Australia.