Persuasão e sedução: os caminhos do texto publicitário pela intertextualidade e interdiscursividade

• Autor(a) principal: Cavalcante, Márcia Suany Dias
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/6544
• topic: Advertisement; Intertextuality; Interdiscoursivity; Leitura; Análise do discurso; Anúncios; Redação; Anúncio publicitário; Intertextualidade; Interdiscursividade; CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESA

From the theories of Textual Linguistics and discourse analysis, this work has for object to study the process of production and reception of advertisement printed, investigating specifically the intertextuality and interdiscursividade as a way of binding information found in the cultural repertoire of society. Analyzes, therefore, the effects of such texts to the interlocutor, who is seduced by the message to which it is exposed, whereas the advertising language is impregnated with socio-historical speeches and ideological values that reflect the daily life of the common people, the appearance of ads that stand out before the reader/consumer by revealing situations experienced by him or who identify themselves with their innermost longings. With the analysis of a corpus made up of 10 (ten) ads, removed from mass circulation national magazines, involving a series of creative strategies for its processing, as well as the knowledge of the world of the reader, we sought to highlight how the intertext and interdiscourse build sense of advertisements, building persuasive texts and seductive. Thus, the present study turns to a consideration of the language, and can be used with didactic purpose, so that the look of the student/reader is pointed to the persuasive strategies purposely present in this text. Thus, the subject-if commercials receiver instruments for reading, in a broad sense, and becomes able to perceive all play a hybrid language ordained