Estratégias discursivas de persuasão no discurso religioso da Igreja Universal do Reino de Deus: uma análise sistêmico funcional

• Autor(a) principal: Moreira, Ana Paula
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/6950
• topic: Religious discourse; The Universal Church of the Kingdom of God; Appraisal Theory; Engagement; Discurso religioso; Igreja Universal do Reino de Deus; Sistema da Avaliatividade; Engajamento; Análise do discurso; Persuasão (Retórica); Análise linguística; Funcionalismo (Linguística); Sociolinguística; Igreja Universal do Reino de Deus; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

The purpose of this dissertation is to identify persuasive strategies used by religious leaders of the Universal Church of the Kingdom of God (IURD, in Portuguese) to attract and maintain its members. The theory adopted is Systemic Functional Linguistics (SFL), more specifically, the system of Appraisal and its focus is on Engagement. The selected corpus is made up of 10 texts written and published in Folha Universal News and on web sites managed by the church. Our first aim was to classify the selected texts from a generic point of view, drawing on Brinton s (1995) analytical categories for the characterization of sermons. Rhetorical movements and other features of the genre sermon were identified in the corpus. Our next step was to identify and classify, drawing on analytical categories from the Engagement sub-system, the persuasive strategies used in the corpus, by means of which the religious leader discursively constructs a representation of himself and of his interlocutor the member / future member. Our focus was on dialogistic positioning, more specifically on strategies of dialogic expansion and contraction. Analysis of the corpus suggests a constant tension between the construction of authority for the speaker (who mediates between God and members of the church) and an attempt, on the part of the religious leader, at building solidarity with members or prospective members of the church. This translates, in the corpus, as strategies of speaker deletion and a predominance of Attribution, whereby the religious leader authorizes his discourse, drawing on the voices of God, prophets and the Bible. Another characteristic of the corpus is that Attribution is always endorsed, and thus does not allow for alternative discursive positions to be entertained, as tends to be the case in discourses with a high degree of extravocalization. As far as solidarity is concerned, the religious leader tries to involve members or prospective members, acknowledging their points of view and their particular ways of understanding religious matters. These strategies of involvement are actualized, in the texts of the corpus, as instances of the categories of Concurrence, Negation and Counter-expectation, which interact with previous utterances that are part of the discursive universe of members or prospective members of the church. This dissertation is intended as a contribution not only to the System of Appraisal within SFL, but also to studies of religious discourse