A multimodal and discursive analysis of media: Jornal Nacional climbings at stake

• Autor(a) principal: Pinto, Maria Geizi Silva
• Data de Publicação: 2019
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Colineares
• Texto Completo: https://periodicos.apps.uern.br/index.php/RCOL/article/view/2208
• topic: Critical Discourse Analysis; News Climbing; Discursive multimodality; Análise Crí­tica do Discurso; Escaladas de telejornal; Multimodalidade discursiva

The present study has as main objective to analyze news media texts on television news, with regard to structural, discursive and multimodal aspects, aiming to promote reading and textual production in the classroom. To this end, the research investigates how one of the main segments of television news media, Jornal Nacional, and how its study can offer important subsidies to the language teaching-learning process. As a theoretical background, the assumptions of Critical Discourse Analysis are taken, a theory that addresses the context of language use as a crucial element, proposing research aimed at social relations characterized by struggle and conflict, materialized by speeches such as institutional, political, gender, and of the media (FAIRCLOUGH, 2001 [1992]; CHOULIARAKI; FAIRCLOUGH, 1990; FAIRCLOUGH, 2003; RAMALHO; RESENDE, 2011). At the same time, due to the nature of the data, especially regarding its character of constituting a multimodality apparatus, the concepts of  the Grammar of Visual Design are taken (KRESS; VAN LEEUWEN, 2006; FERNANDES; ALMEIDA, 2008). For that, we opted for a qualitative and interpretative approach, especially of a critical and documentary character (BAUER; GASKELL, 2008). As a result, climbs of five editions of Jornal Nacional were selected, from January to March 2019. The selected editions are representative of recurring themes and social events on that period. The results of the research point to an urgent need to better know the constitutive characters of media samples for the promotion of reading and text production activities in basic education.