Mobile marketing: novos usos do sms no mix promocional de marketing
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFBA |
Texto Completo: | http://www.repositorio.ufba.br/ri/handle/ri/8094 |
Resumo: | p. 1 - 85 |
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Vaz, Jacques Chicourel NunesVaz, Jacques Chicourel NunesSilva, Elaine Figueira Norberto2013-01-23T20:12:29Z2013-01-23T20:12:29Z2007http://www.repositorio.ufba.br/ri/handle/ri/8094p. 1 - 85A telefonia celular tem se desenvolvido e no decorrer da sua evolução, o telefone celular antes visto apenas como um mero dispositivo de voz, agora passa a ser um protagonista na vida das pessoas desempenhando outras várias funções. Uma destas funcionalidades, o envio de SMS (Short Message Service)1, se tornou um padrão de comunicação usando apenas mensagens de texto para comunicação entre indivíduos. Aproveitando esta capacidade de enviar mensagens de texto para indivíduos com o intuito de divulgar e promover marcas e conceitos, surge o mobile marketing2 e mobile advertising3 que apresentam uma inovação no conceito de interação entre empresas e clientes. Neste trabalho, foi realizada uma pesquisa exploratória referente aos conceitos acerca do tema além de modelos de análise que tratam sobre os fatores de influência da receptividade de mensagens publicitárias enviadas através de SMS.Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-01-23T20:12:29Z No. of bitstreams: 1 555555.pdf: 614882 bytes, checksum: e0137f51dbdf71770cb3980a43e799a1 (MD5)Made available in DSpace on 2013-01-23T20:12:29Z (GMT). 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dc.title.pt_BR.fl_str_mv |
Mobile marketing: novos usos do sms no mix promocional de marketing |
title |
Mobile marketing: novos usos do sms no mix promocional de marketing |
spellingShingle |
Mobile marketing: novos usos do sms no mix promocional de marketing Vaz, Jacques Chicourel Nunes SMS mobile marketing comportamento do consumidor telefonia celular consumer behaviour mobile telephony |
title_short |
Mobile marketing: novos usos do sms no mix promocional de marketing |
title_full |
Mobile marketing: novos usos do sms no mix promocional de marketing |
title_fullStr |
Mobile marketing: novos usos do sms no mix promocional de marketing |
title_full_unstemmed |
Mobile marketing: novos usos do sms no mix promocional de marketing |
title_sort |
Mobile marketing: novos usos do sms no mix promocional de marketing |
author |
Vaz, Jacques Chicourel Nunes |
author_facet |
Vaz, Jacques Chicourel Nunes |
author_role |
author |
dc.contributor.author.fl_str_mv |
Vaz, Jacques Chicourel Nunes Vaz, Jacques Chicourel Nunes |
dc.contributor.advisor1.fl_str_mv |
Silva, Elaine Figueira Norberto |
contributor_str_mv |
Silva, Elaine Figueira Norberto |
dc.subject.por.fl_str_mv |
SMS mobile marketing comportamento do consumidor telefonia celular consumer behaviour mobile telephony |
topic |
SMS mobile marketing comportamento do consumidor telefonia celular consumer behaviour mobile telephony |
description |
p. 1 - 85 |
publishDate |
2007 |
dc.date.issued.fl_str_mv |
2007 |
dc.date.accessioned.fl_str_mv |
2013-01-23T20:12:29Z |
dc.date.available.fl_str_mv |
2013-01-23T20:12:29Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.repositorio.ufba.br/ri/handle/ri/8094 |
url |
http://www.repositorio.ufba.br/ri/handle/ri/8094 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal da Bahia |
publisher.none.fl_str_mv |
Universidade Federal da Bahia |
dc.source.pt_BR.fl_str_mv |
http://www.adm.ufba.br/sites/default/files/publicacao/arquivo/jacques_chicourel_nunes_vaz.pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFBA instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
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UFBA |
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Repositório Institucional da UFBA |
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Repositório Institucional da UFBA |
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