Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese

Detalhes bibliográficos
Autor(a) principal: Almeida, Simone de Lira
Data de Publicação: 2021
Outros Autores: de Paiva Júnior, Fernando Gomes, Guerra, José Roberto Ferreira, Medeiros, Janann Joslin
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Organizações & Sociedade (Online)
Texto Completo: https://periodicos.ufba.br/index.php/revistaoes/article/view/26731
Resumo: Laws and norms can change the production processes of an organization, with repercussions for the tangible and symbolic composition of its products. Based on this assumption of Cultural Studies, we seek to understand how the practice of cultural regulation by a group of small producers is (re)signifying the rennet cheese produced artisanally in the Agreste region of the Brazilian state of Pernambuco. We use discourse analysis to analyze interviews and documents such as the decrees and regulations that deal with processing dairy products in Brazil, as well as those governing the process of Geographical Indication, and compare the cultural meanings that have emerged in two spheres of regulation: the public and the private. Findings reveal governmental characterization of artisanal rennet cheese has been justified by a discourse of “quality” at both the state and federal levels. However, the regulation put in place in the private sphere of the Producers Association makes use of different arguments to construct the discourse of quality with respect to the same food.
id UFBA-4_1eaeb19b2130d34dd67ba1e549e5e5e8
oai_identifier_str oai:ojs.periodicos.ufba.br:article/26731
network_acronym_str UFBA-4
network_name_str Organizações & Sociedade (Online)
repository_id_str
spelling Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal CheeseRegulação Cultural, Indicação Geográfica e a (Re)Significação de um Queijo Artesanalregulação culturalprodução artesanalindicação geográficacultural regulationartisanal productiongeographical indicationLaws and norms can change the production processes of an organization, with repercussions for the tangible and symbolic composition of its products. Based on this assumption of Cultural Studies, we seek to understand how the practice of cultural regulation by a group of small producers is (re)signifying the rennet cheese produced artisanally in the Agreste region of the Brazilian state of Pernambuco. We use discourse analysis to analyze interviews and documents such as the decrees and regulations that deal with processing dairy products in Brazil, as well as those governing the process of Geographical Indication, and compare the cultural meanings that have emerged in two spheres of regulation: the public and the private. Findings reveal governmental characterization of artisanal rennet cheese has been justified by a discourse of “quality” at both the state and federal levels. However, the regulation put in place in the private sphere of the Producers Association makes use of different arguments to construct the discourse of quality with respect to the same food.Leis e normas podem provocar mudanças no processo produtivo de uma organização, as quais repercutem nos elementos tangíveis e simbólicos de seus produtos. Partindo desse pressuposto dos estudos culturais, buscamos compreender como a prática da regulação cultural por um grupo de pequenos produtores está (re)significando o queijo coalho produzido artesanalmente no Agreste de Pernambuco. Utilizamos a análise de discurso em entrevistas e documentos, tais como decretos e regulamentos que tratam da produção de laticínios no Brasil, bem como do processo de indicação geográfica, e compararmos os significados culturais emergentes em dois âmbitos de regulação: o privado e o público. Os resultados revelam que a leitura que o Estado faz do queijo de coalho artesanal tem sido justificada por um discurso de “qualidade”, tanto em nível estadual quanto federal. No entanto, a regulamentação instituída na esfera privada da Associação dos Produtores lança mão de argumentos diversos para construir o discurso da qualidade a respeito desse mesmo alimento.Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA2021-09-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.ufba.br/index.php/revistaoes/article/view/26731Organizações & Sociedade; Vol. 28 No. 97 (2021)Organizações & Sociedade; v. 28 n. 97 (2021)1984-92301413-585Xreponame:Organizações & Sociedade (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporenghttps://periodicos.ufba.br/index.php/revistaoes/article/view/26731/25123https://periodicos.ufba.br/index.php/revistaoes/article/view/26731/25124Copyright (c) 2021 Organizações & Sociedadeinfo:eu-repo/semantics/openAccessAlmeida, Simone de Lirade Paiva Júnior, Fernando GomesGuerra, José Roberto FerreiraMedeiros, Janann Joslin2021-09-09T18:14:32Zoai:ojs.periodicos.ufba.br:article/26731Revistahttp://www.revistaoes.ufba.br/PUBhttps://old.scielo.br/oai/scielo-oai.phpcandidab@ufba.br||revistaoes@ufba.br1984-92301413-585Xopendoar:2021-09-09T18:14:32Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
Regulação Cultural, Indicação Geográfica e a (Re)Significação de um Queijo Artesanal
title Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
spellingShingle Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
Almeida, Simone de Lira
regulação cultural
produção artesanal
indicação geográfica
cultural regulation
artisanal production
geographical indication
title_short Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
title_full Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
title_fullStr Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
title_full_unstemmed Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
title_sort Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese
author Almeida, Simone de Lira
author_facet Almeida, Simone de Lira
de Paiva Júnior, Fernando Gomes
Guerra, José Roberto Ferreira
Medeiros, Janann Joslin
author_role author
author2 de Paiva Júnior, Fernando Gomes
Guerra, José Roberto Ferreira
Medeiros, Janann Joslin
author2_role author
author
author
dc.contributor.author.fl_str_mv Almeida, Simone de Lira
de Paiva Júnior, Fernando Gomes
Guerra, José Roberto Ferreira
Medeiros, Janann Joslin
dc.subject.por.fl_str_mv regulação cultural
produção artesanal
indicação geográfica
cultural regulation
artisanal production
geographical indication
topic regulação cultural
produção artesanal
indicação geográfica
cultural regulation
artisanal production
geographical indication
description Laws and norms can change the production processes of an organization, with repercussions for the tangible and symbolic composition of its products. Based on this assumption of Cultural Studies, we seek to understand how the practice of cultural regulation by a group of small producers is (re)signifying the rennet cheese produced artisanally in the Agreste region of the Brazilian state of Pernambuco. We use discourse analysis to analyze interviews and documents such as the decrees and regulations that deal with processing dairy products in Brazil, as well as those governing the process of Geographical Indication, and compare the cultural meanings that have emerged in two spheres of regulation: the public and the private. Findings reveal governmental characterization of artisanal rennet cheese has been justified by a discourse of “quality” at both the state and federal levels. However, the regulation put in place in the private sphere of the Producers Association makes use of different arguments to construct the discourse of quality with respect to the same food.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/revistaoes/article/view/26731
url https://periodicos.ufba.br/index.php/revistaoes/article/view/26731
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/revistaoes/article/view/26731/25123
https://periodicos.ufba.br/index.php/revistaoes/article/view/26731/25124
dc.rights.driver.fl_str_mv Copyright (c) 2021 Organizações & Sociedade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Organizações & Sociedade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA
publisher.none.fl_str_mv Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA
dc.source.none.fl_str_mv Organizações & Sociedade; Vol. 28 No. 97 (2021)
Organizações & Sociedade; v. 28 n. 97 (2021)
1984-9230
1413-585X
reponame:Organizações & Sociedade (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Organizações & Sociedade (Online)
collection Organizações & Sociedade (Online)
repository.name.fl_str_mv Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv candidab@ufba.br||revistaoes@ufba.br
_version_ 1799698970954432512

Registros relacionados