Market Analysis: A comparison of the use of the Geographical Indication seal for cocoa beans between producers in the sates of Bahia (Southern Bahia) and Pará (Tomé-Açu)

• Autor(a) principal: Cannavale, Victor
• Data de Publicação: 2024
• Outros Autores: Machado, Tiago Magalhães, Santana, João Augusto Martins de, Aveni, Alessandro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos de Prospecção (Online)
• Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/55551
• topic: Indicação Geográfica; Cacau; Comparação.; Geographical Indication; Cocoa; Comparison.

  This research focuses on the Geographical Indication (GI) regulations applied to cocoa in Brazil, with a particular focus on the different production patterns in Bahia and Pará. The study performs a comparative analysis, exploring the many similarities and contrasts between producers in these regions. We sought to identify the specificities of each type of cocoa, the dynamics of the business environment where they are inserted, and the evolution of each market segment in relation to the marketing strategies implemented to improve the uniqueness of their products both nationally and internationally. The results indicate that the GI process has specific characteristics according to the maturity of the cocoa associations involved. The diversity of commercial strategies and GIs can make creating a Collective Brand (CB) for Brazilian cocoa complex, but the key is effective coordination between producers, government agencies and stakeholders, as well as in-depth market research to understand what consumers value.