Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil

Detalhes bibliográficos
Autor(a) principal: Baro, Andreia Rodrigues Ferreira
Data de Publicação: 2020
Outros Autores: Santos, Carlos Henrique Calixto, Balliano, Tatiane Luciano, Brito, Victor Xavier
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Prospecção (Online)
Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/32769
Resumo: The purpose of this article is to analyze the behavior of football clubs that compete in the main soccer championships in Brazil regarding the protection of their distinctive symbols, in the form of trademark registration with the National Institute of Industrial Property - INPI. Trademark registration in Brazil is guaranteed by Law n. 9,279 of May 14, 1996, called the Industrial Property Law and gives legal support to football clubs so that they can protect their distinctive symbols, contributing to the strategic management of brand of clubs. Trademark protection guarantees clubs the ability to enter into licensing, assignment and use agreements within the legal framework, contributing to the development of clubs and their marketing strategies.
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spelling Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in BrazilRegistros de Marcas dos Clubes de Futebol Brasileiros: análise dos registros de marcas depositados no BrasilMarketing EsportivoProspecçãoRegistro de Marcas.Sports MarketingProspectingTrademark Registration.The purpose of this article is to analyze the behavior of football clubs that compete in the main soccer championships in Brazil regarding the protection of their distinctive symbols, in the form of trademark registration with the National Institute of Industrial Property - INPI. Trademark registration in Brazil is guaranteed by Law n. 9,279 of May 14, 1996, called the Industrial Property Law and gives legal support to football clubs so that they can protect their distinctive symbols, contributing to the strategic management of brand of clubs. Trademark protection guarantees clubs the ability to enter into licensing, assignment and use agreements within the legal framework, contributing to the development of clubs and their marketing strategies.O presente artigo tem como finalidade analisar o comportamento dos clubes de futebol que disputam os principais campeonatos de futebol no Brasil no que se refere à proteção de seus símbolos distintivos, sob forma de registro de marca junto ao Instituto Nacional da Propriedade Industrial (INPI). O registro de marcas no Brasil é garantido pela na Lei n. 9.279, de 14 de maio de 1996, chamada de Lei de Propriedade Industrial que dá respaldo legal aos clubes de futebol para que possam proteger os seus símbolos distintivos, contribuindo para a gestão estratégica de marca dos clubes. A proteção da marca garante aos clubes a possibilidade de firmar contratos de licenciamento, cessão e uso das marcas dentro da legalidade, contribuindo para o desenvolvimento dos clubes e de suas estratégias mercadológicas.Universidade Federal da Bahia2020-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/3276910.9771/cp.v13i5.32769Cadernos de Prospecção; Vol. 13 No. 5 (2020); 1464Cadernos de Prospecção; v. 13 n. 5 (2020); 14642317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/32769/23043Copyright (c) 2020 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBaro, Andreia Rodrigues FerreiraSantos, Carlos Henrique CalixtoBalliano, Tatiane LucianoBrito, Victor Xavier2020-10-01T12:07:40Zoai:ojs.periodicos.ufba.br:article/32769Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2020-10-01T12:07:40Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
Registros de Marcas dos Clubes de Futebol Brasileiros: análise dos registros de marcas depositados no Brasil
title Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
spellingShingle Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
Baro, Andreia Rodrigues Ferreira
Marketing Esportivo
Prospecção
Registro de Marcas.
Sports Marketing
Prospecting
Trademark Registration.
title_short Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
title_full Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
title_fullStr Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
title_full_unstemmed Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
title_sort Brand Records of Brazilian Soccer Clubs: analysis of brand records deposited in Brazil
author Baro, Andreia Rodrigues Ferreira
author_facet Baro, Andreia Rodrigues Ferreira
Santos, Carlos Henrique Calixto
Balliano, Tatiane Luciano
Brito, Victor Xavier
author_role author
author2 Santos, Carlos Henrique Calixto
Balliano, Tatiane Luciano
Brito, Victor Xavier
author2_role author
author
author
dc.contributor.author.fl_str_mv Baro, Andreia Rodrigues Ferreira
Santos, Carlos Henrique Calixto
Balliano, Tatiane Luciano
Brito, Victor Xavier
dc.subject.por.fl_str_mv Marketing Esportivo
Prospecção
Registro de Marcas.
Sports Marketing
Prospecting
Trademark Registration.
topic Marketing Esportivo
Prospecção
Registro de Marcas.
Sports Marketing
Prospecting
Trademark Registration.
description The purpose of this article is to analyze the behavior of football clubs that compete in the main soccer championships in Brazil regarding the protection of their distinctive symbols, in the form of trademark registration with the National Institute of Industrial Property - INPI. Trademark registration in Brazil is guaranteed by Law n. 9,279 of May 14, 1996, called the Industrial Property Law and gives legal support to football clubs so that they can protect their distinctive symbols, contributing to the strategic management of brand of clubs. Trademark protection guarantees clubs the ability to enter into licensing, assignment and use agreements within the legal framework, contributing to the development of clubs and their marketing strategies.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/32769
10.9771/cp.v13i5.32769
url https://periodicos.ufba.br/index.php/nit/article/view/32769
identifier_str_mv 10.9771/cp.v13i5.32769
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/32769/23043
dc.rights.driver.fl_str_mv Copyright (c) 2020 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.none.fl_str_mv Cadernos de Prospecção; Vol. 13 No. 5 (2020); 1464
Cadernos de Prospecção; v. 13 n. 5 (2020); 1464
2317-0026
1983-1358
reponame:Cadernos de Prospecção (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Cadernos de Prospecção (Online)
collection Cadernos de Prospecção (Online)
repository.name.fl_str_mv Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com
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