Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos de Prospecção (Online) |
Texto Completo: | https://periodicos.ufba.br/index.php/nit/article/view/49281 |
Resumo: | In Brazil, although trademarks represent the most common type of industrial property, the failure percentage of registration requests is expressive. This study aimed at providing further knowledge on the formalization of requests at INPI, and demystifying questions about the trademark process through analyzing the case study of @somoauditores, an initiative created in the social networks. Therefore, a descriptive, qualitative and applied approach was used to characterize and analyze the main steps leading to the request protocol, in order to clarify and reinforce essential guidelines, highlight difficulties and share the lessons learned. In conclusion, it was observed that the trademark process is long, rather expensive and complex as it requires specific knowledge. However, it can be done without intermediary agents, through studying and getting in grips with the related legislation, guidelines and regulations issued by INPI. Moreover, frequent follow-up of the process is important after the application has been deposited. |
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Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social NetworksCaracterização e Análise de Pedido de Registro de Marca de uma Iniciativa Constituída nas Redes SociaisPropriedade IndustrialRegistro de MarcasEmpreendedorismo.Industrial PropertyTrademark RegistrationEntrepreneurship.In Brazil, although trademarks represent the most common type of industrial property, the failure percentage of registration requests is expressive. This study aimed at providing further knowledge on the formalization of requests at INPI, and demystifying questions about the trademark process through analyzing the case study of @somoauditores, an initiative created in the social networks. Therefore, a descriptive, qualitative and applied approach was used to characterize and analyze the main steps leading to the request protocol, in order to clarify and reinforce essential guidelines, highlight difficulties and share the lessons learned. In conclusion, it was observed that the trademark process is long, rather expensive and complex as it requires specific knowledge. However, it can be done without intermediary agents, through studying and getting in grips with the related legislation, guidelines and regulations issued by INPI. Moreover, frequent follow-up of the process is important after the application has been deposited.No Brasil, apesar de as marcas serem a modalidade de propriedade industrial mais utilizada, o percentual de insucesso dos pedidos de registro é expressivo. Este estudo visa a proporcionar maior familiaridade sobre a formalização de pedidos no órgão competente, o INPI, e desmistificar questões sobre o processo marcário a partir do estudo de caso do @somoauditores, iniciativa constituída nas redes sociais. Para tanto, utilizou-se uma abordagem descritiva, qualitativa e aplicada para caracterizar e analisar os principais passos até o protocolo do pedido, no intuito de reforçar orientações e esclarecimentos essenciais, de evidenciar dificuldades e de compartilhar aprendizados. Em conclusão, constatou-se que o processo marcário é longo, pode ser dispendioso e complexo face o conhecimento necessário, mas pode ser feito sem necessidade de intermediário, sendo primordial estudar, entender e consultar constantemente a legislação e as orientações e regulamentos expedidos pelo INPI e acompanhar o trâmite de forma apropriada após o depósito do pedido.Universidade Federal da Bahia2023-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/4928110.9771/cp.v16i3.49281Cadernos de Prospecção; Vol. 16 No. 3 (2023); 570-589Cadernos de Prospecção; v. 16 n. 3 (2023); 570-5892317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/49281/28717Copyright (c) 2022 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAbreu, Wendel Fialho deSilva, Fabio Pacheco Estumano da Barbas, Luis André Luz 2023-04-01T12:26:47Zoai:ojs.periodicos.ufba.br:article/49281Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2023-04-01T12:26:47Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false |
dc.title.none.fl_str_mv |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks Caracterização e Análise de Pedido de Registro de Marca de uma Iniciativa Constituída nas Redes Sociais |
title |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks |
spellingShingle |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks Abreu, Wendel Fialho de Propriedade Industrial Registro de Marcas Empreendedorismo. Industrial Property Trademark Registration Entrepreneurship. |
title_short |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks |
title_full |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks |
title_fullStr |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks |
title_full_unstemmed |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks |
title_sort |
Characterization and Analysis of a Trademark Registration Request for an Initiative Constituted on Social Networks |
author |
Abreu, Wendel Fialho de |
author_facet |
Abreu, Wendel Fialho de Silva, Fabio Pacheco Estumano da Barbas, Luis André Luz |
author_role |
author |
author2 |
Silva, Fabio Pacheco Estumano da Barbas, Luis André Luz |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Abreu, Wendel Fialho de Silva, Fabio Pacheco Estumano da Barbas, Luis André Luz |
dc.subject.por.fl_str_mv |
Propriedade Industrial Registro de Marcas Empreendedorismo. Industrial Property Trademark Registration Entrepreneurship. |
topic |
Propriedade Industrial Registro de Marcas Empreendedorismo. Industrial Property Trademark Registration Entrepreneurship. |
description |
In Brazil, although trademarks represent the most common type of industrial property, the failure percentage of registration requests is expressive. This study aimed at providing further knowledge on the formalization of requests at INPI, and demystifying questions about the trademark process through analyzing the case study of @somoauditores, an initiative created in the social networks. Therefore, a descriptive, qualitative and applied approach was used to characterize and analyze the main steps leading to the request protocol, in order to clarify and reinforce essential guidelines, highlight difficulties and share the lessons learned. In conclusion, it was observed that the trademark process is long, rather expensive and complex as it requires specific knowledge. However, it can be done without intermediary agents, through studying and getting in grips with the related legislation, guidelines and regulations issued by INPI. Moreover, frequent follow-up of the process is important after the application has been deposited. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufba.br/index.php/nit/article/view/49281 10.9771/cp.v16i3.49281 |
url |
https://periodicos.ufba.br/index.php/nit/article/view/49281 |
identifier_str_mv |
10.9771/cp.v16i3.49281 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufba.br/index.php/nit/article/view/49281/28717 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Cadernos de Prospecção https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Cadernos de Prospecção https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal da Bahia |
publisher.none.fl_str_mv |
Universidade Federal da Bahia |
dc.source.none.fl_str_mv |
Cadernos de Prospecção; Vol. 16 No. 3 (2023); 570-589 Cadernos de Prospecção; v. 16 n. 3 (2023); 570-589 2317-0026 1983-1358 reponame:Cadernos de Prospecção (Online) instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
institution |
UFBA |
reponame_str |
Cadernos de Prospecção (Online) |
collection |
Cadernos de Prospecção (Online) |
repository.name.fl_str_mv |
Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA) |
repository.mail.fl_str_mv |
cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com |
_version_ |
1799319848407269376 |