Analysis of the Challenges of Digital Transformation in Small Businesses During the Covid-19 Pandemic in the Municipality of Boa Vista – RR

• Autor(a) principal: Trajano, Aline Daise Louvera
• Data de Publicação: 2023
• Outros Autores: Pucca, Manuela Berto, Sandri, Eliseu Adilson
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos de Prospecção (Online)
• DOI: 10.9771/cp.v16i1.49540
• Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/49540
• topic: Transformação Digital; Pequenos Negócios; Pandemia da Covid-19.; Digital Transformation; Small Business; Covid-19 Pandemic.

As well as the speed with which information is disseminated in the digital world, digital transformation is necessary in business to keep up with customer expectations and competitiveness in the market. Accordingly, the Covid-19 pandemic, which began in 2020, brought economic and behavioral impacts that required organizations to quickly adapt to this new scenario. This research aims to analyze the challenges of digital transformation in small businesses in Boa Vista - RR during the Covid-19 pandemic and propose guidelines to facilitate its implementation. As for the research methodology, it is characterized as exploratory and descriptive, with a qualitative and quantitative approach, which analyzed and mapped, using questionnaires, a sample of 244 small businesses. The results showed a 41% increase in adherence to online sales during the pandemic, as well as, it was observed that 50% of entrepreneurs already use digital tools to manage their business.