Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos de Prospecção (Online) |
Texto Completo: | https://periodicos.ufba.br/index.php/nit/article/view/50333 |
Resumo: | For the success of a Geographical Indication, it is necessary that the operationalization be efficient and participatory. Based on this assumption, the objective of this study is to evaluate the critical and successful points of the operationalization of the Denomination of Origin “Terra Indígena Andirá-Marau”. As methodological procedures, the research is characterized as qualitative, applied, exploratory, through a case study, supported by bibliographic and documentary research. As a result, the Denomination of Origin still does not operate efficiently, being able to perceive the absence of institutional partnerships, such as the City Hall of the Municipality of Parintins, and a marketing promotion team of the IG, with the use of digital strategies, such as social networks. , with the purpose of expanding business, mainly in Manaus, capital of Amazonas. These preliminary results corroborate the need to structure some critical points in the operationalization of the Denomination of Origin, so that it can have greater effectiveness in its performance. |
id |
UFBA-6_e0fa4e5b4d2f27357093999a5dda8248 |
---|---|
oai_identifier_str |
oai:ojs.periodicos.ufba.br:article/50333 |
network_acronym_str |
UFBA-6 |
network_name_str |
Cadernos de Prospecção (Online) |
repository_id_str |
|
spelling |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicatorsDenominação de Origem “Terra Indígena Andirá-Marau”: uma análise dos indicadores de operacionalizaçãoIndicação GeográficaDenominação de OrigemTerra Indígena Andirá-Marau.Geographical IndicationDenomination of OriginAndirá-Marau Indigenous Land.For the success of a Geographical Indication, it is necessary that the operationalization be efficient and participatory. Based on this assumption, the objective of this study is to evaluate the critical and successful points of the operationalization of the Denomination of Origin “Terra Indígena Andirá-Marau”. As methodological procedures, the research is characterized as qualitative, applied, exploratory, through a case study, supported by bibliographic and documentary research. As a result, the Denomination of Origin still does not operate efficiently, being able to perceive the absence of institutional partnerships, such as the City Hall of the Municipality of Parintins, and a marketing promotion team of the IG, with the use of digital strategies, such as social networks. , with the purpose of expanding business, mainly in Manaus, capital of Amazonas. These preliminary results corroborate the need to structure some critical points in the operationalization of the Denomination of Origin, so that it can have greater effectiveness in its performance.Para o sucesso de uma Indicação Geográfica, faz-se necessário que a operacionalização seja de forma eficiente e participativa. Partindo desse pressuposto, o objetivo deste estudo é avaliar os pontos críticos e de sucesso da operacionalização da Denominação de Origem “Terra Indígena Andirá-Marau”. Como procedimentos metodológicos, a pesquisa caracteriza-se como qualitativa, aplicada, exploratória, por meio de um estudo de caso, sendo subsidiada pelas pesquisas bibliográfica e documental. Como resultados, a Denominação de Origem ainda não operacionaliza de forma eficiente, podendo perceber a ausência de parcerias institucionais, como a Prefeitura do Município de Parintins, e uma equipe de promoção mercadológica da IG, com a utilização de estratégias digitais, como as redes sociais, com a finalidade de expandir os negócios, principalmente em Manaus, capital amazonense. Esses resultados preliminares corroboram com a necessidade de estruturar alguns pontos críticos da operacionalização da Denominação de Origem, para que assim possa ter maior efetividade em sua performance. Universidade Federal da Bahia2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/5033310.9771/cp.v16i1.50333Cadernos de Prospecção; Vol. 16 No. 1 (2023); 360-371Cadernos de Prospecção; v. 16 n. 1 (2023); 360-3712317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/50333/28157Copyright (c) 2022 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPaulo, Richard Coelho de Barbalho, Célia Regina SimonettiMafra, Rosana Zau 2023-01-02T00:25:47Zoai:ojs.periodicos.ufba.br:article/50333Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2023-01-02T00:25:47Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false |
dc.title.none.fl_str_mv |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators Denominação de Origem “Terra Indígena Andirá-Marau”: uma análise dos indicadores de operacionalização |
title |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators |
spellingShingle |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators Paulo, Richard Coelho de Indicação Geográfica Denominação de Origem Terra Indígena Andirá-Marau. Geographical Indication Denomination of Origin Andirá-Marau Indigenous Land. |
title_short |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators |
title_full |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators |
title_fullStr |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators |
title_full_unstemmed |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators |
title_sort |
Denomination of Origin “Indigenous Land Andirá-Marau”: an analysis of operational indicators |
author |
Paulo, Richard Coelho de |
author_facet |
Paulo, Richard Coelho de Barbalho, Célia Regina Simonetti Mafra, Rosana Zau |
author_role |
author |
author2 |
Barbalho, Célia Regina Simonetti Mafra, Rosana Zau |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Paulo, Richard Coelho de Barbalho, Célia Regina Simonetti Mafra, Rosana Zau |
dc.subject.por.fl_str_mv |
Indicação Geográfica Denominação de Origem Terra Indígena Andirá-Marau. Geographical Indication Denomination of Origin Andirá-Marau Indigenous Land. |
topic |
Indicação Geográfica Denominação de Origem Terra Indígena Andirá-Marau. Geographical Indication Denomination of Origin Andirá-Marau Indigenous Land. |
description |
For the success of a Geographical Indication, it is necessary that the operationalization be efficient and participatory. Based on this assumption, the objective of this study is to evaluate the critical and successful points of the operationalization of the Denomination of Origin “Terra Indígena Andirá-Marau”. As methodological procedures, the research is characterized as qualitative, applied, exploratory, through a case study, supported by bibliographic and documentary research. As a result, the Denomination of Origin still does not operate efficiently, being able to perceive the absence of institutional partnerships, such as the City Hall of the Municipality of Parintins, and a marketing promotion team of the IG, with the use of digital strategies, such as social networks. , with the purpose of expanding business, mainly in Manaus, capital of Amazonas. These preliminary results corroborate the need to structure some critical points in the operationalization of the Denomination of Origin, so that it can have greater effectiveness in its performance. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufba.br/index.php/nit/article/view/50333 10.9771/cp.v16i1.50333 |
url |
https://periodicos.ufba.br/index.php/nit/article/view/50333 |
identifier_str_mv |
10.9771/cp.v16i1.50333 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufba.br/index.php/nit/article/view/50333/28157 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Cadernos de Prospecção https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Cadernos de Prospecção https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal da Bahia |
publisher.none.fl_str_mv |
Universidade Federal da Bahia |
dc.source.none.fl_str_mv |
Cadernos de Prospecção; Vol. 16 No. 1 (2023); 360-371 Cadernos de Prospecção; v. 16 n. 1 (2023); 360-371 2317-0026 1983-1358 reponame:Cadernos de Prospecção (Online) instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
institution |
UFBA |
reponame_str |
Cadernos de Prospecção (Online) |
collection |
Cadernos de Prospecção (Online) |
repository.name.fl_str_mv |
Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA) |
repository.mail.fl_str_mv |
cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com |
_version_ |
1799319848754348032 |