Communication in Rio Grande do Sul Geographical Indications
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos de Prospecção (Online) |
Texto Completo: | https://periodicos.ufba.br/index.php/nit/article/view/50572 |
Resumo: | Geographical Indications (GI) have been considered an important tool for valuing the territory’s culture, tradition, and know-how. However, INPI protection, by itself, is not enough to reposition the product for consumers. In this way, the communication role is reinforced, in order to the IG full potential can be reverted in benefit for producers, consumers, and society. This exploratory descriptive study aims to analyze communication strategies used by Rio Grande do Sul Geographical Indications. To this end, semi-structured online interviews were carried out with representatives of 10 of the 11 GIs in Rio Grande do Sul registered until May 2021. Different realities were identified, with structure and communication actions at different levels of maturity and complexity. Some actors play an important role by supporting the organization and dissemination of GI, but support policies in the post-registration period, in which there are many challenges for the establishment of products on the market, could be implemented. |
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Communication in Rio Grande do Sul Geographical Indications A Comunicação nas Indicações Geográficas do Rio Grande do SulPropriedade IntelectualDenominação de OrigemIndicação de ProcedênciaMarketing.Intellectual PropertyAppellation of OriginDenomination of OriginMarketing. Geographical Indications (GI) have been considered an important tool for valuing the territory’s culture, tradition, and know-how. However, INPI protection, by itself, is not enough to reposition the product for consumers. In this way, the communication role is reinforced, in order to the IG full potential can be reverted in benefit for producers, consumers, and society. This exploratory descriptive study aims to analyze communication strategies used by Rio Grande do Sul Geographical Indications. To this end, semi-structured online interviews were carried out with representatives of 10 of the 11 GIs in Rio Grande do Sul registered until May 2021. Different realities were identified, with structure and communication actions at different levels of maturity and complexity. Some actors play an important role by supporting the organization and dissemination of GI, but support policies in the post-registration period, in which there are many challenges for the establishment of products on the market, could be implemented.As Indicações Geográficas (IG) são consideradas uma importante ferramenta de valorização da cultura, da tradição e do saber fazer de um território. Entretanto, apenas o registro pelo INPI não basta para reposicionar o produto perante os consumidores. Assim, reforça-se o papel da comunicação para que todo o potencial das IGs seja revertido em benefícios para produtores, consumidores e sociedade. Este estudo descritivo exploratório tem como objetivo analisar as estratégias de comunicação utilizadas pelas IGs do RS. Para tal, entrevistas on-line semiestruturadas foram realizadas com representantes de 10 das 11 IGs gaúchas registradas até maio de 2021. Foram identificadas realidades distintas, com estrutura e ações de comunicação em diferentes níveis de maturidade e complexidade. Verifica-se que alguns atores têm importante papel no apoio à construção e na divulgação, porém, políticas de apoio no período pós-registro, no qual muitos são os desafios para o estabelecimento dos produtos no mercado, poderiam ser implementadas.Universidade Federal da Bahia2023-05-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/5057210.9771/cp.v16i4.50572Cadernos de Prospecção; Vol. 16 No. 4 (2023): Edição Especial - XVI Encontro Nacional FORTEC; VI Congresso Internacional Profnit e XII ProspeCT&I; 1358-1374Cadernos de Prospecção; v. 16 n. 4 (2023): Edição Especial - XVI Encontro Nacional FORTEC; VI Congresso Internacional Profnit e XII ProspeCT&I; 1358-13742317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/50572/29155Copyright (c) 2023 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessFranco, Cíntia Brenner AcostaBruch, Kelly Lissandra Matei, Ana Paula2023-05-26T13:54:03Zoai:ojs.periodicos.ufba.br:article/50572Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2023-05-26T13:54:03Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false |
dc.title.none.fl_str_mv |
Communication in Rio Grande do Sul Geographical Indications A Comunicação nas Indicações Geográficas do Rio Grande do Sul |
title |
Communication in Rio Grande do Sul Geographical Indications |
spellingShingle |
Communication in Rio Grande do Sul Geographical Indications Franco, Cíntia Brenner Acosta Propriedade Intelectual Denominação de Origem Indicação de Procedência Marketing. Intellectual Property Appellation of Origin Denomination of Origin Marketing. |
title_short |
Communication in Rio Grande do Sul Geographical Indications |
title_full |
Communication in Rio Grande do Sul Geographical Indications |
title_fullStr |
Communication in Rio Grande do Sul Geographical Indications |
title_full_unstemmed |
Communication in Rio Grande do Sul Geographical Indications |
title_sort |
Communication in Rio Grande do Sul Geographical Indications |
author |
Franco, Cíntia Brenner Acosta |
author_facet |
Franco, Cíntia Brenner Acosta Bruch, Kelly Lissandra Matei, Ana Paula |
author_role |
author |
author2 |
Bruch, Kelly Lissandra Matei, Ana Paula |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Franco, Cíntia Brenner Acosta Bruch, Kelly Lissandra Matei, Ana Paula |
dc.subject.por.fl_str_mv |
Propriedade Intelectual Denominação de Origem Indicação de Procedência Marketing. Intellectual Property Appellation of Origin Denomination of Origin Marketing. |
topic |
Propriedade Intelectual Denominação de Origem Indicação de Procedência Marketing. Intellectual Property Appellation of Origin Denomination of Origin Marketing. |
description |
Geographical Indications (GI) have been considered an important tool for valuing the territory’s culture, tradition, and know-how. However, INPI protection, by itself, is not enough to reposition the product for consumers. In this way, the communication role is reinforced, in order to the IG full potential can be reverted in benefit for producers, consumers, and society. This exploratory descriptive study aims to analyze communication strategies used by Rio Grande do Sul Geographical Indications. To this end, semi-structured online interviews were carried out with representatives of 10 of the 11 GIs in Rio Grande do Sul registered until May 2021. Different realities were identified, with structure and communication actions at different levels of maturity and complexity. Some actors play an important role by supporting the organization and dissemination of GI, but support policies in the post-registration period, in which there are many challenges for the establishment of products on the market, could be implemented. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-05-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufba.br/index.php/nit/article/view/50572 10.9771/cp.v16i4.50572 |
url |
https://periodicos.ufba.br/index.php/nit/article/view/50572 |
identifier_str_mv |
10.9771/cp.v16i4.50572 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufba.br/index.php/nit/article/view/50572/29155 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Cadernos de Prospecção https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Cadernos de Prospecção https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal da Bahia |
publisher.none.fl_str_mv |
Universidade Federal da Bahia |
dc.source.none.fl_str_mv |
Cadernos de Prospecção; Vol. 16 No. 4 (2023): Edição Especial - XVI Encontro Nacional FORTEC; VI Congresso Internacional Profnit e XII ProspeCT&I; 1358-1374 Cadernos de Prospecção; v. 16 n. 4 (2023): Edição Especial - XVI Encontro Nacional FORTEC; VI Congresso Internacional Profnit e XII ProspeCT&I; 1358-1374 2317-0026 1983-1358 reponame:Cadernos de Prospecção (Online) instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
institution |
UFBA |
reponame_str |
Cadernos de Prospecção (Online) |
collection |
Cadernos de Prospecção (Online) |
repository.name.fl_str_mv |
Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA) |
repository.mail.fl_str_mv |
cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com |
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