BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS

Detalhes bibliográficos
Autor(a) principal: Casagrande, Jacir Leonir
Data de Publicação: 2014
Outros Autores: Elias, Leandro Medeiros, Sehnem, Simone
Tipo de documento: Artigo
Idioma: por
Título da fonte: Contextus (Fortaleza. Online)
Texto Completo: http://periodicos.ufc.br/contextus/article/view/32214
Resumo: Nowadays, apart from the commercialization of products, the Supermarkets provide satisfaction to customers. It is also very common to find third-party stores and services added. In this context, the objective of this study is to analyze how the administrative management of these stores and services, also called Support Businesses, is carried out by a network of supermarkets in the state of Santa Catarina. A network of 12 establishments, which serves 57,000 customers per day in the state of Santa Catarina and considering 170 Support Businesses, participated in this study. Thus, the researchers administered a questionnaire to 130 owners of those Businesses in the following cities of Santa Catarina: Florianópolis, São José, Criciúma, Palhoça, Blumenau and Joinville. Based on the collected data, it was evident that there is a lack of professional management for this new reality of supermarkets. Therefore, this empirical-exploratory article contributes to the beginning of a new theory about an administrative management for these businesses. This articles ends with an administrative management proposal that contemplates the ambitions of the owners of stores and services installed in supermarkets.
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spelling BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERSAPOYO EMPRESARIAL EN SUPERMERCADOS: ANÁLISIS DESDE LA PERSPECTIVA DE SUS PROPIETARIOSNEGÓCIOS DE APOIO EM SUPERMERCADOS: ANÁLISE SOB A ÓTICA DOS SEUS PROPRIETÁRIOSBusiness support. Supermarket. Administrative management.Apoyo a las empresas. Supermercado. Gestión administrativa.Supermercado. Negócios de Apoio. Gestão Administrativa.Nowadays, apart from the commercialization of products, the Supermarkets provide satisfaction to customers. It is also very common to find third-party stores and services added. In this context, the objective of this study is to analyze how the administrative management of these stores and services, also called Support Businesses, is carried out by a network of supermarkets in the state of Santa Catarina. A network of 12 establishments, which serves 57,000 customers per day in the state of Santa Catarina and considering 170 Support Businesses, participated in this study. Thus, the researchers administered a questionnaire to 130 owners of those Businesses in the following cities of Santa Catarina: Florianópolis, São José, Criciúma, Palhoça, Blumenau and Joinville. Based on the collected data, it was evident that there is a lack of professional management for this new reality of supermarkets. Therefore, this empirical-exploratory article contributes to the beginning of a new theory about an administrative management for these businesses. This articles ends with an administrative management proposal that contemplates the ambitions of the owners of stores and services installed in supermarkets.En la actualidad, además de la comercialización de productos, los Supermercados permiten la satisfacción de las personas. Luego, es algo bastante común encontrar comercios y servicios de terceros anexos a esos. En este contexto, este estudio objetiva analizar cómo se realiza, por una red de supermercados de Santa Catarina, la gestión administrativa de esos comercios y servicios también denominados Negocios de apoyo. La investigación contó con la participación de una red que posee 12 establecimientos en el estado de Santa Catarina, la cual atiende a 57,000 clientes por día, contemplando más de 170 Negocios de apoyo. Así, los investigadores aplicaron un cuestionario a 130 propietarios de esos Negocios, en las siguientes ciudades de Santa Catarina: Florianópolis, São José, Criciúma, Palhoça, Blumenau y Joinville. Basados en los datos recolectados, se evidenció que no existe una administración profesionalizada para esa nueva realidad de los autoservicios. De esa manera, este artículo de carácter empírico-exploratorio, contribuye con el inicio de una teoría sobre la gestión administrativa para esos negocios. Se finaliza ese trabajo con una propuesta de gestión administrativa que contempla los deseos de los propietarios de los comercios y servicios instalados en supermercados.Na atualidade, além da comercialização de produtos, os Supermercados possibilitam a satisfação das pessoas. Logo, é algo bastante comum encontrar comércios e serviços de terceiros anexados a esses. Neste cenário, este estudo objetiva analisar como é realizada, por uma rede supermercadista catarinense, a gestão administrativa desses comércios e serviços, também denominados Negócios de Apoio. A pesquisa contou com a participação de uma rede que possui 12 estabelecimentos no estado de Santa Catarina, que atende a 57.000 clientes por dia, contemplando mais de 170 Negócios de Apoio. Assim, os pesquisadores aplicaram um questionário com 130 proprietários desses Negócios, nas seguintes cidades catarinenses: Florianópolis, São José, Criciúma, Palhoça, Blumenau e Joinville. Após os dados coletados, evidenciou-se que não existe uma administração profissionalizada para essa nova realidade dos autosserviços. Dessa forma, este artigo de cunho empírico-exploratório contribui com o início de uma teoria sobre a gestão administrativa para esses negócios. Finaliza-se esse trabalho com uma proposta de gestão administrativa que contemple os anseios dos proprietários dos comércios e serviços instalados em supermercados. FEAAC/UFC2014-10-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Bibliográfica e Pesquisa Empírica de Campoapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documenthttp://periodicos.ufc.br/contextus/article/view/3221410.19094/contextus.v12i3.588Contextus - Contemporary Journal of Economics and Management; Vol 12 No 3: set/dez 2014; 123 - 149Contextus – Revista Contemporánea de Economía y Gestión; Vol. 12 Núm. 3: sep/dic 2014; 123 - 149Contextus – Revista Contemporânea de Economia e Gestão; v. 12 n. 3: set/dez 2014; 123 - 1492178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://periodicos.ufc.br/contextus/article/view/32214/72501http://periodicos.ufc.br/contextus/article/view/32214/98213Copyright (c) 2014 Revista: apenas para a 1a. publicaçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCasagrande, Jacir LeonirElias, Leandro MedeirosSehnem, Simone2021-11-22T12:12:46Zoai:periodicos.ufc:article/32214Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2021-11-22T12:12:46Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
APOYO EMPRESARIAL EN SUPERMERCADOS: ANÁLISIS DESDE LA PERSPECTIVA DE SUS PROPIETARIOS
NEGÓCIOS DE APOIO EM SUPERMERCADOS: ANÁLISE SOB A ÓTICA DOS SEUS PROPRIETÁRIOS
title BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
spellingShingle BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
Casagrande, Jacir Leonir
Business support. Supermarket. Administrative management.
Apoyo a las empresas. Supermercado. Gestión administrativa.
Supermercado. Negócios de Apoio. Gestão Administrativa.
title_short BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
title_full BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
title_fullStr BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
title_full_unstemmed BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
title_sort BUSINESS SUPPORT IN SUPERMARKETS: ANALYSIS UNDER THE PERSPECTIVE OF ITS OWNERS
author Casagrande, Jacir Leonir
author_facet Casagrande, Jacir Leonir
Elias, Leandro Medeiros
Sehnem, Simone
author_role author
author2 Elias, Leandro Medeiros
Sehnem, Simone
author2_role author
author
dc.contributor.author.fl_str_mv Casagrande, Jacir Leonir
Elias, Leandro Medeiros
Sehnem, Simone
dc.subject.por.fl_str_mv Business support. Supermarket. Administrative management.
Apoyo a las empresas. Supermercado. Gestión administrativa.
Supermercado. Negócios de Apoio. Gestão Administrativa.
topic Business support. Supermarket. Administrative management.
Apoyo a las empresas. Supermercado. Gestión administrativa.
Supermercado. Negócios de Apoio. Gestão Administrativa.
description Nowadays, apart from the commercialization of products, the Supermarkets provide satisfaction to customers. It is also very common to find third-party stores and services added. In this context, the objective of this study is to analyze how the administrative management of these stores and services, also called Support Businesses, is carried out by a network of supermarkets in the state of Santa Catarina. A network of 12 establishments, which serves 57,000 customers per day in the state of Santa Catarina and considering 170 Support Businesses, participated in this study. Thus, the researchers administered a questionnaire to 130 owners of those Businesses in the following cities of Santa Catarina: Florianópolis, São José, Criciúma, Palhoça, Blumenau and Joinville. Based on the collected data, it was evident that there is a lack of professional management for this new reality of supermarkets. Therefore, this empirical-exploratory article contributes to the beginning of a new theory about an administrative management for these businesses. This articles ends with an administrative management proposal that contemplates the ambitions of the owners of stores and services installed in supermarkets.
publishDate 2014
dc.date.none.fl_str_mv 2014-10-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Bibliográfica e Pesquisa Empírica de Campo
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufc.br/contextus/article/view/32214
10.19094/contextus.v12i3.588
url http://periodicos.ufc.br/contextus/article/view/32214
identifier_str_mv 10.19094/contextus.v12i3.588
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.ufc.br/contextus/article/view/32214/72501
http://periodicos.ufc.br/contextus/article/view/32214/98213
dc.rights.driver.fl_str_mv Copyright (c) 2014 Revista: apenas para a 1a. publicação
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Revista: apenas para a 1a. publicação
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/vnd.openxmlformats-officedocument.wordprocessingml.document
dc.publisher.none.fl_str_mv FEAAC/UFC
publisher.none.fl_str_mv FEAAC/UFC
dc.source.none.fl_str_mv Contextus - Contemporary Journal of Economics and Management; Vol 12 No 3: set/dez 2014; 123 - 149
Contextus – Revista Contemporánea de Economía y Gestión; Vol. 12 Núm. 3: sep/dic 2014; 123 - 149
Contextus – Revista Contemporânea de Economia e Gestão; v. 12 n. 3: set/dez 2014; 123 - 149
2178-9258
1678-2089
reponame:Contextus (Fortaleza. Online)
instname:Universidade Federal do Ceará (UFC)
instacron:UFC
instname_str Universidade Federal do Ceará (UFC)
instacron_str UFC
institution UFC
reponame_str Contextus (Fortaleza. Online)
collection Contextus (Fortaleza. Online)
repository.name.fl_str_mv Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)
repository.mail.fl_str_mv revistacontextus@ufc.br
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