Conflict management in the supermarket sector

Detalhes bibliográficos
Autor(a) principal: Silva, Josimar Salviano Freire da
Data de Publicação: 2018
Outros Autores: Cid, Serveny Araújo, Nascimento, Francisco Assis, Brito, Max Leandro de Araújo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/286
Resumo: The purpose of this case is to present a successful entrepreneurial and entrepreneurial history in which persistence, work and unity were key elements for success. The case study reports the boldness of a farmer and merchant who left the interior of a Brazilian state with the idea and willpower to win in the capital. In a general way, it addresses the stages that had to overcome, becoming a reference in the Brazilian market. Even though it has to go through successions, internal conflicts, crises in the country's economy, competition from national and multinational markets, changes in governments, the company continues to be a successful brand and a leader in retail direct sales. The methodology used for this case for teaching was Internet research, experiences with representatives, suppliers, former employees and local media. The management aspects presented in the case are: organizational culture, conflict management and leadership. Thus, this case study is recommended the disciplines: Organizational Culture, Strategic Planning and Leadership.
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spelling Conflict management in the supermarket sectorGestión de conflictos en el sector de supermercadosGestão de conflitos no setor de supermercadosConflictPeopleSupermarket.conflictolas personassupermercadoConflitoPessoasSupermercadoThe purpose of this case is to present a successful entrepreneurial and entrepreneurial history in which persistence, work and unity were key elements for success. The case study reports the boldness of a farmer and merchant who left the interior of a Brazilian state with the idea and willpower to win in the capital. In a general way, it addresses the stages that had to overcome, becoming a reference in the Brazilian market. Even though it has to go through successions, internal conflicts, crises in the country's economy, competition from national and multinational markets, changes in governments, the company continues to be a successful brand and a leader in retail direct sales. The methodology used for this case for teaching was Internet research, experiences with representatives, suppliers, former employees and local media. The management aspects presented in the case are: organizational culture, conflict management and leadership. Thus, this case study is recommended the disciplines: Organizational Culture, Strategic Planning and Leadership.El presente caso tiene como objetivo presentar una historia empresarial y emprendedora de éxito en que la persistencia, el trabajo y la unión fueron elementos primordiales para el éxito. El estudio de caso relata la osadía de agricultor y comerciante que salió del interior de un estado brasileño con la idea y fuerza de voluntad de vencer en la capital. De una forma general aborda las etapas que tuvieron que vencer convirtiéndose en una referencia en el mercado brasileño. La empresa sigue siendo una marca de éxito y líder en el comercio minorista de venta al consumidor directo, incluso teniendo que pasar por sucesiones, conflictos internos, crisis en la economía del país, competencias provenientes del mercado nacional y multinacional, cambios de gobiernos, la empresa sigue siendo una marca de éxito y líder en el comercio minorista de venta al consumidor directo. La metodología utilizada para este caso para enseñanza fueron investigaciones en Internet, experiencias con representantes, proveedores, ex funcionarios y medios locales. Los aspectos de gestión presentados en el caso son: cultura organizacional, gestión de conflictos y liderazgo. De esta forma este estudio de caso es recomendado las disciplinas: Cultura Organizacional, Planificación Estratégica y Liderazgo.O presente caso tem como objetivo apresentar uma história empresarial e empreendedora de sucesso em que a persistência, o trabalho e a união foram elementos primordiais para o êxito. O estudo de caso relata a ousadia de agricultor e comerciante que saiu do interior de um estado brasileiro com a ideia e força de vontade de vencer na capital. De uma forma geral aborda as etapas que tiveram que vencer tornando-se uma referência no mercado brasileiro. Mesmo tendo que passar por sucessões, conflitos internos, crises na economia do país, concorrências advindas do mercado nacional e multinacional, mudanças de governos, a empresa continua sendo uma marca de sucesso e líder no varejo de venda ao consumidor direto. A metodologia utilizada para este caso para ensino foram pesquisas na internet, experiências com representantes, fornecedores, ex-funcionários e mídia local. Os aspectos de gestão apresentados no caso são: cultura organizacional, gestão de conflitos e liderança. Dessa forma este estudo de caso é recomendado as disciplinas: Cultura Organizacional, Planejamento Estratégico e Liderança.Research, Society and Development2018-02-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/28610.17648/rsd-v7i3.286Research, Society and Development; Vol. 7 No. 3; e1173198Research, Society and Development; Vol. 7 Núm. 3; e1173198Research, Society and Development; v. 7 n. 3; e11731982525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/286/242Copyright (c) 2018 Josimar Salviano Freire da Silva, Serveny Araújo Cid, Francisco Assis Nascimento, Max Leandro de Araújo Britoinfo:eu-repo/semantics/openAccessSilva, Josimar Salviano Freire daCid, Serveny AraújoNascimento, Francisco AssisBrito, Max Leandro de Araújo2019-01-22T01:17:48Zoai:ojs.pkp.sfu.ca:article/286Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:25:53.054201Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Conflict management in the supermarket sector
Gestión de conflictos en el sector de supermercados
Gestão de conflitos no setor de supermercados
title Conflict management in the supermarket sector
spellingShingle Conflict management in the supermarket sector
Silva, Josimar Salviano Freire da
Conflict
People
Supermarket.
conflicto
las personas
supermercado
Conflito
Pessoas
Supermercado
title_short Conflict management in the supermarket sector
title_full Conflict management in the supermarket sector
title_fullStr Conflict management in the supermarket sector
title_full_unstemmed Conflict management in the supermarket sector
title_sort Conflict management in the supermarket sector
author Silva, Josimar Salviano Freire da
author_facet Silva, Josimar Salviano Freire da
Cid, Serveny Araújo
Nascimento, Francisco Assis
Brito, Max Leandro de Araújo
author_role author
author2 Cid, Serveny Araújo
Nascimento, Francisco Assis
Brito, Max Leandro de Araújo
author2_role author
author
author
dc.contributor.author.fl_str_mv Silva, Josimar Salviano Freire da
Cid, Serveny Araújo
Nascimento, Francisco Assis
Brito, Max Leandro de Araújo
dc.subject.por.fl_str_mv Conflict
People
Supermarket.
conflicto
las personas
supermercado
Conflito
Pessoas
Supermercado
topic Conflict
People
Supermarket.
conflicto
las personas
supermercado
Conflito
Pessoas
Supermercado
description The purpose of this case is to present a successful entrepreneurial and entrepreneurial history in which persistence, work and unity were key elements for success. The case study reports the boldness of a farmer and merchant who left the interior of a Brazilian state with the idea and willpower to win in the capital. In a general way, it addresses the stages that had to overcome, becoming a reference in the Brazilian market. Even though it has to go through successions, internal conflicts, crises in the country's economy, competition from national and multinational markets, changes in governments, the company continues to be a successful brand and a leader in retail direct sales. The methodology used for this case for teaching was Internet research, experiences with representatives, suppliers, former employees and local media. The management aspects presented in the case are: organizational culture, conflict management and leadership. Thus, this case study is recommended the disciplines: Organizational Culture, Strategic Planning and Leadership.
publishDate 2018
dc.date.none.fl_str_mv 2018-02-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/286
10.17648/rsd-v7i3.286
url https://rsdjournal.org/index.php/rsd/article/view/286
identifier_str_mv 10.17648/rsd-v7i3.286
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/286/242
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 7 No. 3; e1173198
Research, Society and Development; Vol. 7 Núm. 3; e1173198
Research, Society and Development; v. 7 n. 3; e1173198
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052828671279104

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