Price setting in brazil
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2018 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por |
| Título da fonte: | Contextus (Fortaleza. Online) |
| Texto Completo: | http://periodicos.ufc.br/contextus/article/view/33169 |
Resumo: | Surveys assessing price setting behavior in Brazil have been limited due to the exploration of restricted regions and due to the small size of the samples. In this sense, our study was specifically concerned with providing a comprehensive and updated view about pricing practices in Brazil. Our study was conducted based on a survey with 380 pricing professionals who work in large and small firms from the five Brazilian regions. The results showed that, in Brazil, prices are mainly set by male managers of the sales department. In addition, results provided some support for revealing that cost information is intensively used and cost-plus is the predominant shape of the process for both price makers and price takers. Despite this predominance, it is noteworthy pointing that cost-plus formulas do not necessarily lead to a pricing essence, because margin may connect costs to pieces of information of competitors and value. |
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Price setting in brazilFijación de los precios en brasilEstabelecimento dos preços no brasilPricesPrice SettingBrazilCostsCost Plus margin.PreciosFijación de PreciosBrasilCostosCosto más margen.PreçosEstabelecimento dos PreçosBrasilCustosCusto mais margem.Surveys assessing price setting behavior in Brazil have been limited due to the exploration of restricted regions and due to the small size of the samples. In this sense, our study was specifically concerned with providing a comprehensive and updated view about pricing practices in Brazil. Our study was conducted based on a survey with 380 pricing professionals who work in large and small firms from the five Brazilian regions. The results showed that, in Brazil, prices are mainly set by male managers of the sales department. In addition, results provided some support for revealing that cost information is intensively used and cost-plus is the predominant shape of the process for both price makers and price takers. Despite this predominance, it is noteworthy pointing that cost-plus formulas do not necessarily lead to a pricing essence, because margin may connect costs to pieces of information of competitors and value.Los levantamientos acerca de cómo los precios son fijados en Brasil son limitados, ya que son restringidos a regiones específicas y compuestos por pequeñas amuestras. Así, este artículo buscó presentar los resultados de una pesquisa empírica actual e detallada acerca de la fijación de precios en Brasil. Con base en 380 respuestas de empresas de variados portes de las cinco regiones de Brasil, los resultados han revelado que los precios son fijados por gestores hombres de la sección de ventas. Tanto los formadores cuanto los tomadores de precios usan con intensidad las informaciones de costos e tienen la combinación costo más margen como la forma predominante del proceso. Los resultados también revelan que, mientras dominante, la formula costo más margen no configura de modo estricto la esencia de la fijación de precios, ya que la margen puede viabilizar la incorporación de informaciones de la competencia y del valor.Os levantamentos sobre como se estabelecem os preços no Brasil são limitados, pois se restringem a regiões específicas e a amostras pequenas. Nesse sentido, buscou-se apresentar neste artigo os resultados de uma pesquisa empírica atualizada e abrangente sobre o estabelecimento dos preços no Brasil. Com base em 380 respostas de empresas de variados portes das cinco regiões brasileiras, identificou-se que os preços são definidos, principalmente, por gestores homens do departamento de vendas. Tanto as empresas formadoras quanto as tomadoras de preços usam intensamente informações de custos e têm a combinação custos mais margem como a forma predominante do processo. Constatou-se ainda que, apesar da dominância, a fórmula custos mais margem não configura necessariamente a essência da determinação dos preços, pois a margem pode viabilizar a incorporação de informações da concorrência e do valor. FEAAC/UFC2018-07-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documentapplication/ziphttp://periodicos.ufc.br/contextus/article/view/3316910.19094/contextus.v16i2.1093Contextus - Contemporary Journal of Economics and Management; Vol 16 No 2: mai/ago 2018; 186-216Contextus – Revista Contemporánea de Economía y Gestión; Vol. 16 Núm. 2: mai/ago 2018; 186-216Contextus – Revista Contemporânea de Economia e Gestão; v. 16 n. 2: mai/ago 2018; 186-2162178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://periodicos.ufc.br/contextus/article/view/33169/73227http://periodicos.ufc.br/contextus/article/view/33169/98517http://periodicos.ufc.br/contextus/article/view/33169/166027http://periodicos.ufc.br/contextus/article/view/33169/166028http://periodicos.ufc.br/contextus/article/view/33169/166029http://periodicos.ufc.br/contextus/article/view/33169/166030Copyright (c) 2018 Revista: apenas para a 1a. publicaçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAmaral, Juliana VenturaGuerreiro, Reinaldo2021-11-20T14:56:48Zoai:periodicos.ufc:article/33169Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2021-11-20T14:56:48Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false |
| dc.title.none.fl_str_mv |
Price setting in brazil Fijación de los precios en brasil Estabelecimento dos preços no brasil |
| title |
Price setting in brazil |
| spellingShingle |
Price setting in brazil Amaral, Juliana Ventura Prices Price Setting Brazil Costs Cost Plus margin. Precios Fijación de Precios Brasil Costos Costo más margen. Preços Estabelecimento dos Preços Brasil Custos Custo mais margem. |
| title_short |
Price setting in brazil |
| title_full |
Price setting in brazil |
| title_fullStr |
Price setting in brazil |
| title_full_unstemmed |
Price setting in brazil |
| title_sort |
Price setting in brazil |
| author |
Amaral, Juliana Ventura |
| author_facet |
Amaral, Juliana Ventura Guerreiro, Reinaldo |
| author_role |
author |
| author2 |
Guerreiro, Reinaldo |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Amaral, Juliana Ventura Guerreiro, Reinaldo |
| dc.subject.por.fl_str_mv |
Prices Price Setting Brazil Costs Cost Plus margin. Precios Fijación de Precios Brasil Costos Costo más margen. Preços Estabelecimento dos Preços Brasil Custos Custo mais margem. |
| topic |
Prices Price Setting Brazil Costs Cost Plus margin. Precios Fijación de Precios Brasil Costos Costo más margen. Preços Estabelecimento dos Preços Brasil Custos Custo mais margem. |
| description |
Surveys assessing price setting behavior in Brazil have been limited due to the exploration of restricted regions and due to the small size of the samples. In this sense, our study was specifically concerned with providing a comprehensive and updated view about pricing practices in Brazil. Our study was conducted based on a survey with 380 pricing professionals who work in large and small firms from the five Brazilian regions. The results showed that, in Brazil, prices are mainly set by male managers of the sales department. In addition, results provided some support for revealing that cost information is intensively used and cost-plus is the predominant shape of the process for both price makers and price takers. Despite this predominance, it is noteworthy pointing that cost-plus formulas do not necessarily lead to a pricing essence, because margin may connect costs to pieces of information of competitors and value. |
| publishDate |
2018 |
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2018-07-25 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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http://periodicos.ufc.br/contextus/article/view/33169 10.19094/contextus.v16i2.1093 |
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http://periodicos.ufc.br/contextus/article/view/33169 |
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10.19094/contextus.v16i2.1093 |
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por |
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por |
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http://periodicos.ufc.br/contextus/article/view/33169/73227 http://periodicos.ufc.br/contextus/article/view/33169/98517 http://periodicos.ufc.br/contextus/article/view/33169/166027 http://periodicos.ufc.br/contextus/article/view/33169/166028 http://periodicos.ufc.br/contextus/article/view/33169/166029 http://periodicos.ufc.br/contextus/article/view/33169/166030 |
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Copyright (c) 2018 Revista: apenas para a 1a. publicação https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
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Copyright (c) 2018 Revista: apenas para a 1a. publicação https://creativecommons.org/licenses/by-nc/4.0 |
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openAccess |
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Contextus - Contemporary Journal of Economics and Management; Vol 16 No 2: mai/ago 2018; 186-216 Contextus – Revista Contemporánea de Economía y Gestión; Vol. 16 Núm. 2: mai/ago 2018; 186-216 Contextus – Revista Contemporânea de Economia e Gestão; v. 16 n. 2: mai/ago 2018; 186-216 2178-9258 1678-2089 reponame:Contextus (Fortaleza. Online) instname:Universidade Federal do Ceará (UFC) instacron:UFC |
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Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC) |
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