Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)

Detalhes bibliográficos
Autor(a) principal: Tiengo Pontes, Gustavo
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências Sociais
Texto Completo: http://www.periodicos.ufc.br/revcienso/article/view/43950
Resumo: This article’s propose is to investigate advertisements published on newspapers representatives of professionals associations of Florianópolis in the 1930s. We propose to utilize the notion Habitus by Pierre Bourdieu to study those advertisements, especially to comprehend differences among lifestyles and preferences on different social classes. We selected four newspapers, two of them more connected to popular classes, one representative of pharmacists and another mainly connected to merchants of Santa Catarina’s Capital. It was possible to perceive that advertisements were carriers of distinction signals that adapted according to the target audience. They also provide the possibility to comprehend differences of preferences and necessities in the society.
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spelling Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)Estilos de vida e hábitos de consumo: uma análise de anúncios publicitários de periódicos classistas a partir do conceito Habitus de Pierre Bourdieu (Florianópolis, década de 1930)LifestyleadvertisingProfessional Associationshabitusestilo de vidaanúncios publicitáriosassociações profissionaishabitusThis article’s propose is to investigate advertisements published on newspapers representatives of professionals associations of Florianópolis in the 1930s. We propose to utilize the notion Habitus by Pierre Bourdieu to study those advertisements, especially to comprehend differences among lifestyles and preferences on different social classes. We selected four newspapers, two of them more connected to popular classes, one representative of pharmacists and another mainly connected to merchants of Santa Catarina’s Capital. It was possible to perceive that advertisements were carriers of distinction signals that adapted according to the target audience. They also provide the possibility to comprehend differences of preferences and necessities in the society.O objetivo desse artigo é realizar uma investigação sobre anúncios publicitários presentes em periódicos de associações sócio profissionais de Florianópolis dos anos de 1930. É proposto utilizar a noção Habitus, a partir de Pierre Bourdieu, para estudar tais anúncios, principalmente buscando compreender diferenças entre estilos de vida e gosto pelo recorte da classe social. Foram selecionados quatro periódicos, dois mais conectados com classes de trabalhadores mais populares, outro representava farmacêuticos e o último principalmente ligado a comerciantes da capital catarinense. Foi possível perceber como os anúncios publicitários eram portadores de signos de distinção que se adequavam conforme o público que era visado, propiciando compreender diferenças de gosto e necessidades pela sociedade.Universidade Federal do Ceará2022-11-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.periodicos.ufc.br/revcienso/article/view/4395010.36517/rcs.53.3.a06Revista de Ciências Sociais (Social Sciences' Journal); Vol. 53 No. 3 (2022): Dinâmicas do Crime e da Prisão; 411–440Revista de Ciências Sociais (Revista de Ciencias Sociales); Vol. 53 Núm. 3 (2022): Dinâmicas do Crime e da Prisão; 411–440Revista de Ciências Sociais; v. 53 n. 3 (2022): Dinâmicas do Crime e da Prisão; 411–4402318-46200041-8862reponame:Revista de Ciências Sociaisinstname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://www.periodicos.ufc.br/revcienso/article/view/43950/226638http://www.periodicos.ufc.br/revcienso/article/view/43950/226639Tiengo Pontes, Gustavoinfo:eu-repo/semantics/openAccess2022-11-01T17:03:39Zoai:periodicos.ufc:article/43950Revistahttp://periodicos.ufc.br/revciensoPUBhttp://www.periodicos.ufc.br/index.php/revcienso/oai||rcs.ufc@gmail.com|| cunhafilho@ufc.br2318-46200041-8862opendoar:2022-11-01T17:03:39Revista de Ciências Sociais - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
Estilos de vida e hábitos de consumo: uma análise de anúncios publicitários de periódicos classistas a partir do conceito Habitus de Pierre Bourdieu (Florianópolis, década de 1930)
title Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
spellingShingle Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
Tiengo Pontes, Gustavo
Lifestyle
advertising
Professional Associations
habitus
estilo de vida
anúncios publicitários
associações profissionais
habitus
title_short Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
title_full Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
title_fullStr Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
title_full_unstemmed Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
title_sort Lifestyles and consumption habits: an analysis of advertisements from class periodicals based on the Habitus concept by Pierre Bourdieu (Florianópolis, 1930s)
author Tiengo Pontes, Gustavo
author_facet Tiengo Pontes, Gustavo
author_role author
dc.contributor.author.fl_str_mv Tiengo Pontes, Gustavo
dc.subject.por.fl_str_mv Lifestyle
advertising
Professional Associations
habitus
estilo de vida
anúncios publicitários
associações profissionais
habitus
topic Lifestyle
advertising
Professional Associations
habitus
estilo de vida
anúncios publicitários
associações profissionais
habitus
description This article’s propose is to investigate advertisements published on newspapers representatives of professionals associations of Florianópolis in the 1930s. We propose to utilize the notion Habitus by Pierre Bourdieu to study those advertisements, especially to comprehend differences among lifestyles and preferences on different social classes. We selected four newspapers, two of them more connected to popular classes, one representative of pharmacists and another mainly connected to merchants of Santa Catarina’s Capital. It was possible to perceive that advertisements were carriers of distinction signals that adapted according to the target audience. They also provide the possibility to comprehend differences of preferences and necessities in the society.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.periodicos.ufc.br/revcienso/article/view/43950
10.36517/rcs.53.3.a06
url http://www.periodicos.ufc.br/revcienso/article/view/43950
identifier_str_mv 10.36517/rcs.53.3.a06
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.periodicos.ufc.br/revcienso/article/view/43950/226638
http://www.periodicos.ufc.br/revcienso/article/view/43950/226639
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Universidade Federal do Ceará
publisher.none.fl_str_mv Universidade Federal do Ceará
dc.source.none.fl_str_mv Revista de Ciências Sociais (Social Sciences' Journal); Vol. 53 No. 3 (2022): Dinâmicas do Crime e da Prisão; 411–440
Revista de Ciências Sociais (Revista de Ciencias Sociales); Vol. 53 Núm. 3 (2022): Dinâmicas do Crime e da Prisão; 411–440
Revista de Ciências Sociais; v. 53 n. 3 (2022): Dinâmicas do Crime e da Prisão; 411–440
2318-4620
0041-8862
reponame:Revista de Ciências Sociais
instname:Universidade Federal do Ceará (UFC)
instacron:UFC
instname_str Universidade Federal do Ceará (UFC)
instacron_str UFC
institution UFC
reponame_str Revista de Ciências Sociais
collection Revista de Ciências Sociais
repository.name.fl_str_mv Revista de Ciências Sociais - Universidade Federal do Ceará (UFC)
repository.mail.fl_str_mv ||rcs.ufc@gmail.com|| cunhafilho@ufc.br
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