Detalhamento dos tipos de torcedores de futebol no Brasil

• Autor(a) principal: Mourão, Denis Domingues Castelo Branco
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• dARK ID: ark:/83112/0013000004p62
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/26012
• topic: Futebol - Torcedores - Brasil; Marketing esportivo

One of the main difficulties encountered by companies is currently identify and know their customers, as from this point you can work more clearly and precisely as to which strategies and plans should be drawn. In the sporting world, specifically in football this question is crucial to the development of the field of marketing in college, and being a recent study line is a field to be extensively explored. For a better understanding of the behavior and the types of fans, Hunt et al (1999) investigated and presented a classification of these groups. From this groundwork was applied a test that brought another classification in order to supplement the initial study. This paper presents theme settings approached, exploratory and bibliographic research in conjunction with the work base, deepening and validating what has been stated previously by the authors and presents additional options, through a questionnaire that will be answered in several states to give a ballast and considerable validity to what will be studied and defined.