Consumo sustentável: uma análise do comportamento do consumidor cearense em relação à oferta de produtos alimentícios a granel

• Autor(a) principal: Silva, Amanda Batista da
• Data de Publicação: 2020
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/55578
• topic: Consumo sustentável; Comportamento do consumidor; Produtos a granel; Sustentabilidade

People's way of life has changed over time, as has the way of consuming. The current level of production and consumption has caused significant impacts on the environment, and with this the world is turning to seek more sustainable consumption alternatives. For this reason, this study aims to analyse the behaviour of consumers in Ceará in relation to the supply of food products in bulk. To this end, an online questionnaire was carried out, reaching the number of 118 valid responses. The results showed that respondents made purchases of food products on a routine basis, while the purchase of food products in bulk was carried out only by them, in a more moderate, but already significant. Respondents showed interest in buying or continuing to buy food products in bulk, with most of them pointing out the interest to depend on issues related to social distance - a restrictive measure adopted to prevent the spread of the coronavirus - and the propensity to take and buying packages and / or bags in the process of purchasing such products proved to be favourable. The main disadvantages in the respondents' opinion in relation to the purchase and / or sale of these products were that there are few establishments that sell food products in bulk and that there is little information about the products in the establishments; and as for the main advantages, it was obtained that there is the possibility to buy products in smaller quantities and that there is the possibility to buy new products to try, since it is possible to buy in smaller quantities. The respondents' opinion about the future of consumption of bulk food products after the coronavirus pandemic is that consumption will remain the same as it is today; the opinion on the consumption of food product packaging is that it should remain the same; and the opinion about the impact that the consumption of food product packaging has on the environment is that it has a negative impact.