Caracterização do comércio da Ceasa-Ceará

• Autor(a) principal: Lima, Joilson Silva
• Data de Publicação: 2012
• Outros Autores: Amaral, Renata Firmino do, Brito, Ana Vládia da Costa, Lima, Patrícia Verônica Pinheiro Sales, Mayorga Mera, Ruben Dario
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/5087
• topic: Centrais de abastecimento; Mercado atacadista; Comércio hortigranjeiro

The Supply Centers are points of physical concentration of production of vegetables and fruits from different regions of the country. Much of the marketing of the vegetables, fruits and flowers in Brazil have occurred through the Central Supply. The aim of this study was to characterize the trade of the Ceasa-CE from the perspective of those who operate there, trying to identify the profile of the wholesale market installed there. For this purpose were applied questionnaires to the traders. The results showed that the owners of small and medium grocery stores are the main customers of Ceasa-CE, the main products marketed in the Ceasa-CE are fruits, more than half of the products sold are produced in the State of the Ceará State and the losses of the products sold on the Ceasa-CE can to exceed 20%.