“This is not Tumblr”: critical postures of internet users about a tutorial video on YouTube

• Autor(a) principal: Seba, Adson Luan Duarte Vilasboas
• Data de Publicação: 2022
• Outros Autores: Gallardo, Bárbara Cristina
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Entrepalavras
• Texto Completo: http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2313
• topic: Language. Identity. Tumblr style. YouTube.; Linguagem. Identidade. Estilo Tumblr. YouTube.

The positioning of users through language in on-line spaces is a constitutive act of social networks and has been the subject of investigation in the field of language, due to the clues they offer to understand contemporary society. Thus, this article aims to investigate the positioning of a video producer and some viewers of a YouTube video that teaches how to create Tumblr photos as well as the meaning effects produced by this video. Through participant observation, a characteristic of virtual ethnography (HINE, 2000), we conducted a qualitative and exploratory research. The theoretical study is based on works that discuss social and language practices in on-line spaces, among them, Barton and Lee (2015) boyd (2014) and Coscarelli (2016); and on the positioning theory, developed by Davies and Harré (1990). Data analysis indicated a tension between vigilant positions of a norm versus positions that reformulated the meanings of the video and photos posted on YouTube, aiming at instructing uses for Tumblr. The results show that the idea of freedom in on-line contexts faces resistance, conditioned to prescriptions, but, at the same time, offer alternative ways for the representation of the Self in digital spaces.