Consumo consciente: um levantamento do comportamento dos alunos ingressos e egressos do curso de Administração da UFCG.

• Autor(a) principal: SOUZA, Julliermy Luan de Almeida.
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFCG
• Texto Completo: http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/5747
• topic: Administração; Consumo consciente; Comportamento do consumidor; Preservação ambiental; Conscious consumption; Consumer behavior; Environmental preservation

Faced to the environmental crisis, triggered by the growing degradation of natural resources, it was necessary the growing discussion of the search for balance in production and consumption activities in terms of economic viability and environmental protection. In this context arises the proposal of conscious consumption, a way to mitigate the environmental impacts of current consumption patterns and redirect the consumer behavior to more responsible consumption practices and in balance with the natural ability to spare, considering that the desire to consume always is renewed with the emergence of new tendencies, new products and new technologies, and the natural resources that are extracted for this are finite and the access to them occurs unevenly. Thus, there has been the need to assess the consumer behavior and their tendencies for the adoption of standards and levels of conscious consumption. Accordingly, the aim of this paper is to identify the behavior of conspicuous consumer of the former and graduating students of the Administration course at University Federal de Campina Grande, from the Greendex application. The rationale for this research is faced with the need to understand how the investigated, former and graduating students, behave regarding their daily practices of conscious consumption, and also understand if the environment they are part, the academic community, influences them to develop practical conscious consumption, pointing toward environmental responsibility. It is important to emphasize that, there is a great responsibility of the higher education institution in the quest to develop greater awareness in their students, through information and stimulating environmentally correct practices, seeking to influence in a positively way the behavior of conscious consumer on these future managers, that according to Donaire (2010), need in a marked manner, to incorporate the environmental variable in prospecting scenarios and decision making, seeking to promote a balance between the economic interests, the consumer practices and the environmental preservation. To develop this study one survey was conducted with descriptive purposes and a quantitative approach. In view of all analyzes performed became apparent that consumers surveyed in both groups still do not have a desired level of awareness, for their daily consumption practices still present in several variables of conscious consumption, negatives and itself comes to managers future, it requires more encouragement and instruction as practical conscious consumption, to maintain the balance of consumer decisions to provide higher quality of life of human beings and of all species, it is important to highlight the need that there is a greater willingness of all for the sake of a healthy environment through conscious personal attitudes for the conservation of nature for future generations.