The analysis of pre-sale marketing and acquisition of ERP systems in enterprises of Fortaleza

• Autor(a) principal: Josà Albuquerque Pinto Neto
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFC
• Texto Completo: http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3573
• topic: ImplantaÃÃo de Sistemas; PrÃ-venda de Sistemas; Sistemas ERP; Pre-sale of Software; ERP Systems; Systems Implantation; ADMINISTRACAO

This dissertation makes the analysis of pre-sale phase during the sale and during the acquisition of ERP systems at companies of Fortaleza, researching in the clients of one of the largest brazilian software organization. These companies showed how was the commercial process, and how ERP system was implemented. This dissertation has the objective of contribution to increase knowledge about ERP Systems, and looks for an analysis of one of the main phases of selling ERP systems : the pre-sale. The companies that develop ERP systems see this commercial phase as one of the most important, because it is the phase when the client is qualified. At this moment, the developers and the clients know each other, change information, doubts, what the client needs, opportunities, problems and solutions. During the commercial process, the commercial team creates expectation in the client about the product. The small companies knowledge about this process, and the presentation capacity of commercial team showing the system as the solution for company problems, are a big step to create stress at the moment of ERP system implementation. When a company buys an ERP system, the thinking of the client is that ERP system brings the best practices making that companies give priority to buy only software and hardware. The users capacities, the management of changes, and the investment in time to people explore the potential of the ERP system stays at second plan. This dissertation looks for to explore these points and take conclusions about how to minimize these problems yet at the commercial phase, using a research at 20 companies that use this ERP system and two studies case, one with two researched companies, and one with the ERP developer. The study discovered that, after research and interviews, the data survey and sincerity at clients are the most important actions to minimize the implementation problems. This thesys take conclusion that a well done presale is very important to become easier the system implementation phase.