An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)

Detalhes bibliográficos
Autor(a) principal: Yamamoto, Julia Sardinho
Data de Publicação: 2021
Outros Autores: Fernandes, Aleixo, Lopes, Evandro Luiz, Hernan Contreras Pinochet, Luis
Tipo de documento: Artigo
Idioma: por
Título da fonte: Gestão & Conexões
Texto Completo: https://periodicos.ufes.br/ppgadm/article/view/31547
Resumo: With the growth of the Internet, much research has been done on the background of the intention to purchase in this medium. Based on a model proposed in 2003 and empirically validated in 2017, we used a survey to collect 220 responses and validated the model by modeling structural equations. As the main finding, the study identified the strong influence of Confidence in the declared purchase intention and also that the Reputation of a company has a greater (positive) influence on the dimensions of Confidence than Brand Recognition. Our results indicated more valid hypotheses than the original study, conducted in 2017, which supports the validity of the proposed theoretical model and the importance of replicating studies in scenarios other than the one originally proposed, with the objective of guaranteeing the external validity of the findings of scientific marketing research. Theoretical and managerial implications are presented
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spelling An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)Validação empírica do modelo de antecedentes da confiança no comércio eletrônicotrustreputationeletronic commercesurveyeletronic commercetrustpurchesing processconfiançareputaçãocomércio eletrônicoSurveyComércio eletrônicoConfiançaprocesso de decisão de compraWith the growth of the Internet, much research has been done on the background of the intention to purchase in this medium. Based on a model proposed in 2003 and empirically validated in 2017, we used a survey to collect 220 responses and validated the model by modeling structural equations. As the main finding, the study identified the strong influence of Confidence in the declared purchase intention and also that the Reputation of a company has a greater (positive) influence on the dimensions of Confidence than Brand Recognition. Our results indicated more valid hypotheses than the original study, conducted in 2017, which supports the validity of the proposed theoretical model and the importance of replicating studies in scenarios other than the one originally proposed, with the objective of guaranteeing the external validity of the findings of scientific marketing research. Theoretical and managerial implications are presentedO principal objetivo deste estudo foi identificar o papel da confiança - e seus antecedentes - na intenção de compras online. Partindo de um modelo proposto em 2003 e testado empiricamente em 2017, conduzimos um survey para coletar 220 respostas e validamos o modelo por meio de modelagem de equações estruturais. Como principal achado, o estudo identificou a forte influência da confiança na intenção de compra declarada e que a reputação de uma empresa possui maior influência (positiva) nas dimensões da confiança do que o reconhecimento da marca. Nossos resultados indicaram mais hipóteses válidas do que o estudo empírico original, conduzido em 2017, o que sustenta a validade do modelo teórico e a importância de replicações de estudos em cenários diferentes do originalmente proposto, com o objetivo de garantir a validade externa dos achados das pesquisas científicas de Marketing. Ao final, implicações teóricas e gerenciais são apresentadas.Universidade Federal do Espírito Santo2021-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufes.br/ppgadm/article/view/3154710.47456/regec.2317-5087.2021.10.3.31547.40-56Revista Gestão & Conexões; v. 10 n. 3 (2021); 40-56Management and Connections Journal; Vol. 10 No. 3 (2021); 40-562317-5087reponame:Gestão & Conexõesinstname:Universidade Federal do Espírito Santo (UFES)instacron:UFESporhttps://periodicos.ufes.br/ppgadm/article/view/31547/24021Copyright (c) 2021 Revista Gestão & Conexõesinfo:eu-repo/semantics/openAccess Yamamoto, Julia SardinhoFernandes, Aleixo Lopes, Evandro LuizHernan Contreras Pinochet, Luis2022-05-19T00:54:03Zoai:periodicos.ufes.br:article/31547Revistahttps://periodicos.ufes.br/ppgadmPUBhttps://periodicos.ufes.br/ppgadm/oaigestao.conexoes@gmail.com||gestaoeconexoes@gmail.com2317-50872317-5087opendoar:2022-05-19T00:54:03Gestão & Conexões - Universidade Federal do Espírito Santo (UFES)false
dc.title.none.fl_str_mv An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
Validação empírica do modelo de antecedentes da confiança no comércio eletrônico
title An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
spellingShingle An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
Yamamoto, Julia Sardinho
trust
reputation
eletronic commerce
survey
eletronic commerce
trust
purchesing process
confiança
reputação
comércio eletrônico
Survey
Comércio eletrônico
Confiança
processo de decisão de compra
title_short An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
title_full An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
title_fullStr An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
title_full_unstemmed An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
title_sort An empirical study on the background of Trust in e-commerce: a new analysis of the Oliveira, Alhinho, Rita and Dhillon model (2017)
author Yamamoto, Julia Sardinho
author_facet Yamamoto, Julia Sardinho
Fernandes, Aleixo
Lopes, Evandro Luiz
Hernan Contreras Pinochet, Luis
author_role author
author2 Fernandes, Aleixo
Lopes, Evandro Luiz
Hernan Contreras Pinochet, Luis
author2_role author
author
author
dc.contributor.author.fl_str_mv Yamamoto, Julia Sardinho
Fernandes, Aleixo
Lopes, Evandro Luiz
Hernan Contreras Pinochet, Luis
dc.subject.por.fl_str_mv trust
reputation
eletronic commerce
survey
eletronic commerce
trust
purchesing process
confiança
reputação
comércio eletrônico
Survey
Comércio eletrônico
Confiança
processo de decisão de compra
topic trust
reputation
eletronic commerce
survey
eletronic commerce
trust
purchesing process
confiança
reputação
comércio eletrônico
Survey
Comércio eletrônico
Confiança
processo de decisão de compra
description With the growth of the Internet, much research has been done on the background of the intention to purchase in this medium. Based on a model proposed in 2003 and empirically validated in 2017, we used a survey to collect 220 responses and validated the model by modeling structural equations. As the main finding, the study identified the strong influence of Confidence in the declared purchase intention and also that the Reputation of a company has a greater (positive) influence on the dimensions of Confidence than Brand Recognition. Our results indicated more valid hypotheses than the original study, conducted in 2017, which supports the validity of the proposed theoretical model and the importance of replicating studies in scenarios other than the one originally proposed, with the objective of guaranteeing the external validity of the findings of scientific marketing research. Theoretical and managerial implications are presented
publishDate 2021
dc.date.none.fl_str_mv 2021-09-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufes.br/ppgadm/article/view/31547
10.47456/regec.2317-5087.2021.10.3.31547.40-56
url https://periodicos.ufes.br/ppgadm/article/view/31547
identifier_str_mv 10.47456/regec.2317-5087.2021.10.3.31547.40-56
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufes.br/ppgadm/article/view/31547/24021
dc.rights.driver.fl_str_mv Copyright (c) 2021 Revista Gestão & Conexões
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Revista Gestão & Conexões
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Espírito Santo
publisher.none.fl_str_mv Universidade Federal do Espírito Santo
dc.source.none.fl_str_mv Revista Gestão & Conexões; v. 10 n. 3 (2021); 40-56
Management and Connections Journal; Vol. 10 No. 3 (2021); 40-56
2317-5087
reponame:Gestão & Conexões
instname:Universidade Federal do Espírito Santo (UFES)
instacron:UFES
instname_str Universidade Federal do Espírito Santo (UFES)
instacron_str UFES
institution UFES
reponame_str Gestão & Conexões
collection Gestão & Conexões
repository.name.fl_str_mv Gestão & Conexões - Universidade Federal do Espírito Santo (UFES)
repository.mail.fl_str_mv gestao.conexoes@gmail.com||gestaoeconexoes@gmail.com
_version_ 1799319718954270720

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