Comparative study of opinion mining in a retailer network
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2017 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Sistemas & Gestão |
| Texto Completo: | https://www.revistasg.uff.br/sg/article/view/1093 |
Resumo: | This present article compare results acquired by an analysis performed based on Text Mining techniques of contents extracted from the fan page of a retailer store network, comparing with results found in field research done for the same retailer network. The research intends to corroborate to the idea that Text Mining techniques, in special, the Feelings Analysis, which present themselves everyday more as an effective and advantageous solutions for the understanding of opinions, studies of perception, and brand reputation. |
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Sistemas & Gestão |
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Comparative study of opinion mining in a retailer networkEstudo comparativo de mineração de opiniões em rede varejistaOpinion miningRetailer NetworkFeelings AnalysisClient SatisfactionMineração de opiniõesRede VarejistaAnálise de SentimentosSatisfação do ClienteThis present article compare results acquired by an analysis performed based on Text Mining techniques of contents extracted from the fan page of a retailer store network, comparing with results found in field research done for the same retailer network. The research intends to corroborate to the idea that Text Mining techniques, in special, the Feelings Analysis, which present themselves everyday more as an effective and advantageous solutions for the understanding of opinions, studies of perception, and brand reputation. O presente artigo compara os resultados obtidos por uma análise realizada a partir de técnicas de Mineração de Textos em conteúdos extraídos da Fan Page de uma rede de comércio varejista com os resultados obtidos por uma pesquisa de campo feita para a mesma rede varejista. Este trabalho pretende corroborar a ideia de que as técnicas de Mineração de Textos, em particular a Análise de Sentimentos, apresentam-se cada vez mais como soluções eficientes e vantajosas para conhecimento de opiniões e estudos de percepção e reputação de marcas. ABEC2017-05-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionComparação de dois métodos: pesquisa exploratória em rede social e pesquisa de campoapplication/pdfapplication/pdftext/htmltext/htmlhttps://www.revistasg.uff.br/sg/article/view/109310.20985/1980-5160.2016.v11n4.1093Sistemas & Gestão; v. 11 n. 4 (2016): Dezembro/2016; 423-4301980-516010.20985/1980-5160.2016.v11n4reponame:Sistemas & Gestãoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://www.revistasg.uff.br/sg/article/view/1093/527https://www.revistasg.uff.br/sg/article/view/1093/539https://www.revistasg.uff.br/sg/article/view/1093/557https://www.revistasg.uff.br/sg/article/view/1093/567Copyright (c) 2017 Sistemas & Gestãoinfo:eu-repo/semantics/openAccessHecksher, AndreaEbecken, Nelson F. F.2020-05-29T17:31:23Zoai:ojs.www.revistasg.uff.br:article/1093Revistahttps://www.revistasg.uff.br/sgPUBhttps://www.revistasg.uff.br/sg/oai||sg.revista@gmail.com|| periodicos@proppi.uff.br1980-51601980-5160opendoar:2020-05-29T17:31:23Sistemas & Gestão - Universidade Federal Fluminense (UFF)false |
| dc.title.none.fl_str_mv |
Comparative study of opinion mining in a retailer network Estudo comparativo de mineração de opiniões em rede varejista |
| title |
Comparative study of opinion mining in a retailer network |
| spellingShingle |
Comparative study of opinion mining in a retailer network Hecksher, Andrea Opinion mining Retailer Network Feelings Analysis Client Satisfaction Mineração de opiniões Rede Varejista Análise de Sentimentos Satisfação do Cliente |
| title_short |
Comparative study of opinion mining in a retailer network |
| title_full |
Comparative study of opinion mining in a retailer network |
| title_fullStr |
Comparative study of opinion mining in a retailer network |
| title_full_unstemmed |
Comparative study of opinion mining in a retailer network |
| title_sort |
Comparative study of opinion mining in a retailer network |
| author |
Hecksher, Andrea |
| author_facet |
Hecksher, Andrea Ebecken, Nelson F. F. |
| author_role |
author |
| author2 |
Ebecken, Nelson F. F. |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Hecksher, Andrea Ebecken, Nelson F. F. |
| dc.subject.por.fl_str_mv |
Opinion mining Retailer Network Feelings Analysis Client Satisfaction Mineração de opiniões Rede Varejista Análise de Sentimentos Satisfação do Cliente |
| topic |
Opinion mining Retailer Network Feelings Analysis Client Satisfaction Mineração de opiniões Rede Varejista Análise de Sentimentos Satisfação do Cliente |
| description |
This present article compare results acquired by an analysis performed based on Text Mining techniques of contents extracted from the fan page of a retailer store network, comparing with results found in field research done for the same retailer network. The research intends to corroborate to the idea that Text Mining techniques, in special, the Feelings Analysis, which present themselves everyday more as an effective and advantageous solutions for the understanding of opinions, studies of perception, and brand reputation. |
| publishDate |
2017 |
| dc.date.none.fl_str_mv |
2017-05-31 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Comparação de dois métodos: pesquisa exploratória em rede social e pesquisa de campo |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/1093 10.20985/1980-5160.2016.v11n4.1093 |
| url |
https://www.revistasg.uff.br/sg/article/view/1093 |
| identifier_str_mv |
10.20985/1980-5160.2016.v11n4.1093 |
| dc.language.iso.fl_str_mv |
por eng |
| language |
por eng |
| dc.relation.none.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/1093/527 https://www.revistasg.uff.br/sg/article/view/1093/539 https://www.revistasg.uff.br/sg/article/view/1093/557 https://www.revistasg.uff.br/sg/article/view/1093/567 |
| dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Sistemas & Gestão info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Copyright (c) 2017 Sistemas & Gestão |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf application/pdf text/html text/html |
| dc.publisher.none.fl_str_mv |
ABEC |
| publisher.none.fl_str_mv |
ABEC |
| dc.source.none.fl_str_mv |
Sistemas & Gestão; v. 11 n. 4 (2016): Dezembro/2016; 423-430 1980-5160 10.20985/1980-5160.2016.v11n4 reponame:Sistemas & Gestão instname:Universidade Federal Fluminense (UFF) instacron:UFF |
| instname_str |
Universidade Federal Fluminense (UFF) |
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UFF |
| institution |
UFF |
| reponame_str |
Sistemas & Gestão |
| collection |
Sistemas & Gestão |
| repository.name.fl_str_mv |
Sistemas & Gestão - Universidade Federal Fluminense (UFF) |
| repository.mail.fl_str_mv |
||sg.revista@gmail.com|| periodicos@proppi.uff.br |
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1798320144034824192 |