CONSTRUÇÃO DE UMA FERRAMENTA DE AVALIAÇÃO E ACREDITAÇÃO DA EXPERIÊNCIA ENOTURÍSTICA

• Autor(a) principal: Silva, Flávio Faria de Abreu e
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal Fluminense (RIUFF)
• Texto Completo: https://app.uff.br/riuff/handle/1/20796
• topic: Enoturismo; Experiência; Avaliação; AHP; Wine Tourism; Experience; Assessment; AHP; CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO

The aim of this work is to build an assessment and accreditation tool of the wine tourism experience. Nowadays, visitors do not have a neutral and technical source of information to help them to better plan their trip. From the wineries perspective, getting an specialized feedback may improve their processes and enhance the experience offered to their guests. To get closer and reflect the reality as much as possible, two surveys were conducted in Chile. 25 experts were interviewed and valitaded the criteria used to evaluate the experience of visiting a winery, whereas 466 visitors answered the survey which aims to find out how they plan their trip, what they appreciate the most during the winery tour and what their expectations are. An extensive literature has suported the consreview will support the assessment tool, which also use decision support methods to prioritize the criteria discussed and validated with the experts. An extensive literature review supported the construction of the tool, which used methods for decision support - AHP and Direct Vote - to prioritize the criteria discussed and validated with experts and tourists. The flexibility of these methods resulted in a more flexible and at the same time, consistent tool, both compared with the methodology used previously by the author, and market research in general, which only report the respondents' opinion without prioritizing and correlate the answers in search of consistency. The application of the tool by the wineries may contribute greatly to improving the level of service and, consequently, to increase the flow of visitors.