O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology

Detalhes bibliográficos
Autor(a) principal: Mostaro, Filipe Fernandes Ribeiro
Data de Publicação: 2021
Outros Autores: De Marchi, Leonardo Gabriel
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Contracampo
Texto Completo: https://periodicos.uff.br/contracampo/article/view/50264
Resumo: In order to contribute to the discussions on the colonization of sports by what can be called the spirit of neoliberal capitalism, this article analyzes the image that was built in the Brazilian press about Tite as the paradigm of a new generation of football coaches that resemble that of the business manager. Therefore, it was chosen to carry out an analysis of the professional profile of Tite published by the business magazine Você S.A.. The reason for choosing this article is that it summarizes in a paradigmatic way the various discourses on the managerial profile of Tite, establishing a direct relationship between the management of sport and the vision of rational management of life according to the neoliberal values.
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spelling O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideologyO encantador de serpentes:: Tite e a transformação da figura do treinador de futebol sob a ideologia neoliberalNeoliberalism; New techniques of management; Football; Football coach; Tite.Neoliberalismo; Novas técnicas de administração de empresas; Futebol; Treinador de futebol; Tite.In order to contribute to the discussions on the colonization of sports by what can be called the spirit of neoliberal capitalism, this article analyzes the image that was built in the Brazilian press about Tite as the paradigm of a new generation of football coaches that resemble that of the business manager. Therefore, it was chosen to carry out an analysis of the professional profile of Tite published by the business magazine Você S.A.. The reason for choosing this article is that it summarizes in a paradigmatic way the various discourses on the managerial profile of Tite, establishing a direct relationship between the management of sport and the vision of rational management of life according to the neoliberal values.A fim de contribuir para as discussões sobre a colonização dos esportes pelo que se pode denominar de espírito do capitalismo neoliberal, este artigo analisa a imagem que se construiu na imprensa brasileira sobre Tite como paradigma de uma nova geração de treinadores de futebol que se assemelham ao gestor de empresas. Escolheu-se, para tanto, realizar uma análise do perfil de Tite publicado pela revista Você S.A.. Entende-se que essa matéria resume de maneira paradigmática os vários dos discursos sobre o perfil gerencial de Tite, estabelecendo uma relação direta entre a gestão do esporte com a visão de gestão empresarial da vida de acordo com os valores neoliberais.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2021-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/5026410.22409/contracampo.v40i2.50264Contracampo; v. 40 n. 2 (2021): A Colonização do Jogo pelo Capitalismo Neoliberal2238-25771414-748310.22409/contracampo.v40i2reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFengporhttps://periodicos.uff.br/contracampo/article/view/50264/30836https://periodicos.uff.br/contracampo/article/view/50264/29910Copyright (c) 2021 FILIPE MOSTARO, Leonardo de Marchihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMostaro, Filipe Fernandes RibeiroDe Marchi, Leonardo Gabriel 2021-09-01T02:01:29Zoai:ojs.pkp.sfu.ca:article/50264Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2021-09-01T02:01:29Contracampo - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
O encantador de serpentes:: Tite e a transformação da figura do treinador de futebol sob a ideologia neoliberal
title O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
spellingShingle O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
Mostaro, Filipe Fernandes Ribeiro
Neoliberalism; New techniques of management; Football; Football coach; Tite.
Neoliberalismo; Novas técnicas de administração de empresas; Futebol; Treinador de futebol; Tite.
title_short O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
title_full O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
title_fullStr O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
title_full_unstemmed O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
title_sort O The snake charmer: Tite and transformation of the function of the football coach under the neoliberal ideology.: Tite and transformation of the function of the football coach under the neoliberal ideology
author Mostaro, Filipe Fernandes Ribeiro
author_facet Mostaro, Filipe Fernandes Ribeiro
De Marchi, Leonardo Gabriel
author_role author
author2 De Marchi, Leonardo Gabriel
author2_role author
dc.contributor.author.fl_str_mv Mostaro, Filipe Fernandes Ribeiro
De Marchi, Leonardo Gabriel
dc.subject.por.fl_str_mv Neoliberalism; New techniques of management; Football; Football coach; Tite.
Neoliberalismo; Novas técnicas de administração de empresas; Futebol; Treinador de futebol; Tite.
topic Neoliberalism; New techniques of management; Football; Football coach; Tite.
Neoliberalismo; Novas técnicas de administração de empresas; Futebol; Treinador de futebol; Tite.
description In order to contribute to the discussions on the colonization of sports by what can be called the spirit of neoliberal capitalism, this article analyzes the image that was built in the Brazilian press about Tite as the paradigm of a new generation of football coaches that resemble that of the business manager. Therefore, it was chosen to carry out an analysis of the professional profile of Tite published by the business magazine Você S.A.. The reason for choosing this article is that it summarizes in a paradigmatic way the various discourses on the managerial profile of Tite, establishing a direct relationship between the management of sport and the vision of rational management of life according to the neoliberal values.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/contracampo/article/view/50264
10.22409/contracampo.v40i2.50264
url https://periodicos.uff.br/contracampo/article/view/50264
identifier_str_mv 10.22409/contracampo.v40i2.50264
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.uff.br/contracampo/article/view/50264/30836
https://periodicos.uff.br/contracampo/article/view/50264/29910
dc.rights.driver.fl_str_mv Copyright (c) 2021 FILIPE MOSTARO, Leonardo de Marchi
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 FILIPE MOSTARO, Leonardo de Marchi
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
dc.source.none.fl_str_mv Contracampo; v. 40 n. 2 (2021): A Colonização do Jogo pelo Capitalismo Neoliberal
2238-2577
1414-7483
10.22409/contracampo.v40i2
reponame:Contracampo
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Contracampo
collection Contracampo
repository.name.fl_str_mv Contracampo - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv ||contracampo.uff@gmail.com
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