Women’s mimimi in memes: referential processes, stereotyping and re-enunciation
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Gragoatá |
Texto Completo: | https://periodicos.uff.br/gragoata/article/view/34198 |
Resumo: | The posts exchanged in digital network demonstrate a multi-interaction and project a profitable sharing of information, opinions, new discursive genres and communication protocols. This is the case of meme, an emerging digital genre that quickly gains expressive power and communicational capacity. Precisely because of its "replicating" character, by repeating, totally or partially, what was said and / or the saying to express something new and to leave on the surface its imitative-transforming character, it represents, explicitly, the dialogism that pervades every statement. From the configuration of memes characterized as "mimimi", that is, of insistently questioning content, more specifically those that focus on the representation of women, we intend to analyze how a stereotype is fabricated, assuming that there are initially prototypical social representations with the potential to be generalized. In this analysis, we highlight the re-enunciation of fixed formulas, so commonly used in memes, in a visible process of intertextuality / intericonicity shared, especially, by netizens, as a factor for the reorganization of certain social representations. From a set of memes created around the "beautiful, demure and domestic" maxim, initially used by Veja magazine in April 2016, in the description of Marcela Temer, "first lady", this work intends to analyze the verbal-visual referential process in these statements, markedly stereotyped, as a communicative and axiological resource related to femininity. The theoretical basis for the analysis will be centered in the Semiolinguistic Theory of Discourse Analysis, in the interface with Textual Linguistics, with Theory of Social Representations, with Semiology and as a contribution related to re-enunciation. |
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Women’s mimimi in memes: referential processes, stereotyping and re-enunciationMimimi de mulher em ‘memes’: referenciação, estereotipagem e reenunciaçãoReferential processesre-enunciationstereotypecommunicative contractmeme.Referenciaçãoreenunciaçãoestereótipocontrato comunicativomeme.The posts exchanged in digital network demonstrate a multi-interaction and project a profitable sharing of information, opinions, new discursive genres and communication protocols. This is the case of meme, an emerging digital genre that quickly gains expressive power and communicational capacity. Precisely because of its "replicating" character, by repeating, totally or partially, what was said and / or the saying to express something new and to leave on the surface its imitative-transforming character, it represents, explicitly, the dialogism that pervades every statement. From the configuration of memes characterized as "mimimi", that is, of insistently questioning content, more specifically those that focus on the representation of women, we intend to analyze how a stereotype is fabricated, assuming that there are initially prototypical social representations with the potential to be generalized. In this analysis, we highlight the re-enunciation of fixed formulas, so commonly used in memes, in a visible process of intertextuality / intericonicity shared, especially, by netizens, as a factor for the reorganization of certain social representations. From a set of memes created around the "beautiful, demure and domestic" maxim, initially used by Veja magazine in April 2016, in the description of Marcela Temer, "first lady", this work intends to analyze the verbal-visual referential process in these statements, markedly stereotyped, as a communicative and axiological resource related to femininity. The theoretical basis for the analysis will be centered in the Semiolinguistic Theory of Discourse Analysis, in the interface with Textual Linguistics, with Theory of Social Representations, with Semiology and as a contribution related to re-enunciation.Os posts (publicações) trocados em rede digital demonstram uma multi-interação e projetam uma profícua partilha de informações, opiniões, novos gêneros discursivos e protocolos de comunicação. É esse o caso do meme, um gênero digital emergente, que ganha rapidamente força expressiva e capacidade comunicacional. Justamente pelo seu caráter “replicante”, ao repetir, total ou parcialmente, o dito e/ou o dizer para expressar algo novo e deixar impresso em sua superfície seu caráter imitativo-transformador, representa, de modo explícito, o dialogismo que perpassa todo enunciado. A partir da configuração de memes caracterizados como “mimimi”, isto é, de conteúdo insistentemente questionador, mais especificamente aqueles que focalizam a representação da mulher, pretende-se analisar como é fabricado um estereótipo, pressupondo-se haver representações sociais inicialmente prototípicas com potencial para serem alçadas a generalizações. Destaca-se nessa análise a reenunciação de fórmulas fixas, tão comumente empregada em memes, em um visível processo de intertextualidade/intericonicidade partilhado, sobretudo, ou especificamente, pelos internautas, como fator de reorganização avaliativa de certas representações sociais. A partir de um conjunto de memes criados em torno da máxima “bela, recatada e do lar”, utilizada, inicialmente, pela revista Veja, em abril de 2016, na descrição de Marcela Temer, “primeira-dama”, este trabalho pretende analisar o processo verbo-visual de referenciação nesses enunciados, marcadamente estereotipado, como recurso comunicativo e axiológico relacionado à feminilidade. A base teórica para a análise estará centrada na Teoria Semiolinguística de Análise do Discurso, na interface com a Linguística Textual, com a Teoria das Representações Sociais, com a Semiologia e com aporte relacionado à reenunciação.Universidade Federal Fluminense2020-07-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uff.br/gragoata/article/view/3419810.22409/gragoata.v25iEsp.34198Gragoatá; Vol. 25 (2020): Commemorative Issue - Linguistics and Literature: trends, ruptures, innovations; 310-333Gragoatá; v. 25 (2020): Nº Especial Comemorativo - Linguística e Literatura: tendências, rupturas, inovações; 310-3332358-41141413-907310.22409/gragoata.v25iEsp.reponame:Gragoatáinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/gragoata/article/view/34198/25379Copyright (c) 2020 Gragoatáinfo:eu-repo/semantics/openAccessFeres, Beatriz dos SantosRebello, Ilana da SilvaRibeiro, Patrícia Ferreira NevesMonnerat, Rosane dos Santos Mauro2020-08-02T02:31:46Zoai:ojs.pkp.sfu.ca:article/34198Revistahttps://periodicos.uff.br/gragoataPUBhttps://periodicos.uff.br/gragoata/oai||revistagragoata@gmail.com2358-41141413-9073opendoar:2020-08-02T02:31:46Gragoatá - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation Mimimi de mulher em ‘memes’: referenciação, estereotipagem e reenunciação |
title |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation |
spellingShingle |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation Feres, Beatriz dos Santos Referential processes re-enunciation stereotype communicative contract meme. Referenciação reenunciação estereótipo contrato comunicativo meme. |
title_short |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation |
title_full |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation |
title_fullStr |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation |
title_full_unstemmed |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation |
title_sort |
Women’s mimimi in memes: referential processes, stereotyping and re-enunciation |
author |
Feres, Beatriz dos Santos |
author_facet |
Feres, Beatriz dos Santos Rebello, Ilana da Silva Ribeiro, Patrícia Ferreira Neves Monnerat, Rosane dos Santos Mauro |
author_role |
author |
author2 |
Rebello, Ilana da Silva Ribeiro, Patrícia Ferreira Neves Monnerat, Rosane dos Santos Mauro |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Feres, Beatriz dos Santos Rebello, Ilana da Silva Ribeiro, Patrícia Ferreira Neves Monnerat, Rosane dos Santos Mauro |
dc.subject.por.fl_str_mv |
Referential processes re-enunciation stereotype communicative contract meme. Referenciação reenunciação estereótipo contrato comunicativo meme. |
topic |
Referential processes re-enunciation stereotype communicative contract meme. Referenciação reenunciação estereótipo contrato comunicativo meme. |
description |
The posts exchanged in digital network demonstrate a multi-interaction and project a profitable sharing of information, opinions, new discursive genres and communication protocols. This is the case of meme, an emerging digital genre that quickly gains expressive power and communicational capacity. Precisely because of its "replicating" character, by repeating, totally or partially, what was said and / or the saying to express something new and to leave on the surface its imitative-transforming character, it represents, explicitly, the dialogism that pervades every statement. From the configuration of memes characterized as "mimimi", that is, of insistently questioning content, more specifically those that focus on the representation of women, we intend to analyze how a stereotype is fabricated, assuming that there are initially prototypical social representations with the potential to be generalized. In this analysis, we highlight the re-enunciation of fixed formulas, so commonly used in memes, in a visible process of intertextuality / intericonicity shared, especially, by netizens, as a factor for the reorganization of certain social representations. From a set of memes created around the "beautiful, demure and domestic" maxim, initially used by Veja magazine in April 2016, in the description of Marcela Temer, "first lady", this work intends to analyze the verbal-visual referential process in these statements, markedly stereotyped, as a communicative and axiological resource related to femininity. The theoretical basis for the analysis will be centered in the Semiolinguistic Theory of Discourse Analysis, in the interface with Textual Linguistics, with Theory of Social Representations, with Semiology and as a contribution related to re-enunciation. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-07-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uff.br/gragoata/article/view/34198 10.22409/gragoata.v25iEsp.34198 |
url |
https://periodicos.uff.br/gragoata/article/view/34198 |
identifier_str_mv |
10.22409/gragoata.v25iEsp.34198 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uff.br/gragoata/article/view/34198/25379 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Gragoatá info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Gragoatá |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal Fluminense |
publisher.none.fl_str_mv |
Universidade Federal Fluminense |
dc.source.none.fl_str_mv |
Gragoatá; Vol. 25 (2020): Commemorative Issue - Linguistics and Literature: trends, ruptures, innovations; 310-333 Gragoatá; v. 25 (2020): Nº Especial Comemorativo - Linguística e Literatura: tendências, rupturas, inovações; 310-333 2358-4114 1413-9073 10.22409/gragoata.v25iEsp. reponame:Gragoatá instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Gragoatá |
collection |
Gragoatá |
repository.name.fl_str_mv |
Gragoatá - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||revistagragoata@gmail.com |
_version_ |
1799705502821646336 |