Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFG |
Texto Completo: | http://repositorio.bc.ufg.br/tede/handle/tede/9500 |
Resumo: | Tomato production in Brazil, stands out for its important contribution to the gross domestic product (GDP) of agriculture in the country. This crop is distinguished into two groups or segments (industrial tomato and table tomato) that give rise to productive chains with different processes and paths to your final consumption point. Table tomato stands out for its nutritional importance and to be a part of the diet of many Brazilians, It is characterized by being a highly perishable product, so the producers use central supply S/A (CEASA) to market their production. The transactions carried out in this market, have as characteristic, a large number of intermediaries, who have a higher level of market information in relation to the producer, allowing opportunistic behavior attitudes. Through the relevance of the theme, the research has as general objective, to analyze the governance of the transactions and the distribution channels used by the producers of the table tomato of Goianápolis – GO. As for the approach, it is characterized as a quali-quantitative research. Field research was conducted with a descriptive purpose. As for the research objectives, it was exploratory, as to the means, the case study was chosen as a methodology. The data set consisted of secondary and primary data; these were collected through a questionnaire to collect them in 04 groups of variables, being: profile of the producer and the productive undertaking; characteristics of production and commercialization; transaction costs, and; distribution channels. 33 tomato producers were interviewed in the period from September to November 2018. The results showed that the average producer's time in activity is between 10 and 20 years. In relation to land, 63.6% used leased land, these lands, mostly (39.4%), had an area between 1.1 and 5 hectares. About the producers who had resorted to bank loans was 6.1%, however, other 93.9% no contracted bank loans, however bought inputs on credit in the agricultural stores. The target markets of this production is the CEASA - GO (69.7%) and intermediate (30.3%). The point that was considered more positive in those markets was the ease of access to the buyer, and the more negative it is the risk of default. Transactions are characterized by the SPOT market. There is no kind of contract on sale transaction. The frequency attribute is considered relatively low average, asset specificity was perceived in the product analyzed. The great challenge of commercialization, was the price swings. The existing distribution channels in the segment searched occurs in up to four levels (considering the producer as the first level), already the most used channel was the three levels and the main reason for the choice was the ease of access. The data showed that 66.7% who pays for the cost of transportation, is the producer, denoting greater bargaining power by the intermediary. |
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Cunha, Cleyzer Adrian dahttp://lattes.cnpq.br/8809108474226649Cunha, Cleyzer Adrian daWander, Alcido ElenorTete, Marcelo Ferreirahttp://lattes.cnpq.br/4675827929448432Pereira, José Wellington Abreu2019-04-18T16:23:43Z2019-03-12PEREIRA, J. W. A. Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO. 2019. 84 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2019.http://repositorio.bc.ufg.br/tede/handle/tede/9500ark:/38995/001300000cxkgTomato production in Brazil, stands out for its important contribution to the gross domestic product (GDP) of agriculture in the country. This crop is distinguished into two groups or segments (industrial tomato and table tomato) that give rise to productive chains with different processes and paths to your final consumption point. Table tomato stands out for its nutritional importance and to be a part of the diet of many Brazilians, It is characterized by being a highly perishable product, so the producers use central supply S/A (CEASA) to market their production. The transactions carried out in this market, have as characteristic, a large number of intermediaries, who have a higher level of market information in relation to the producer, allowing opportunistic behavior attitudes. Through the relevance of the theme, the research has as general objective, to analyze the governance of the transactions and the distribution channels used by the producers of the table tomato of Goianápolis – GO. As for the approach, it is characterized as a quali-quantitative research. Field research was conducted with a descriptive purpose. As for the research objectives, it was exploratory, as to the means, the case study was chosen as a methodology. The data set consisted of secondary and primary data; these were collected through a questionnaire to collect them in 04 groups of variables, being: profile of the producer and the productive undertaking; characteristics of production and commercialization; transaction costs, and; distribution channels. 33 tomato producers were interviewed in the period from September to November 2018. The results showed that the average producer's time in activity is between 10 and 20 years. In relation to land, 63.6% used leased land, these lands, mostly (39.4%), had an area between 1.1 and 5 hectares. About the producers who had resorted to bank loans was 6.1%, however, other 93.9% no contracted bank loans, however bought inputs on credit in the agricultural stores. The target markets of this production is the CEASA - GO (69.7%) and intermediate (30.3%). The point that was considered more positive in those markets was the ease of access to the buyer, and the more negative it is the risk of default. Transactions are characterized by the SPOT market. There is no kind of contract on sale transaction. The frequency attribute is considered relatively low average, asset specificity was perceived in the product analyzed. The great challenge of commercialization, was the price swings. The existing distribution channels in the segment searched occurs in up to four levels (considering the producer as the first level), already the most used channel was the three levels and the main reason for the choice was the ease of access. The data showed that 66.7% who pays for the cost of transportation, is the producer, denoting greater bargaining power by the intermediary.A produção de tomate no Brasil, se destaca pela importante contribuição para o Produto Interno Bruto (PIB) da agricultura no país. Essa cultura se distingue em dois grupos ou segmentos, (tomate industrial e tomate de mesa) que dão origem a cadeias produtivas com diferentes processos e caminhos até seu ponto de consumo final. O tomate de mesa se destaca pela importância nutricional e por fazer parte da dieta de muitos brasileiros, caracteriza-se também por ser um produto altamente perecível, por isso os produtores recorrem às Centrais de Abastecimento S/A (CEASA) para comercializar sua produção. As transações realizadas nesse mercado, tem como característica, um grande número de intermediários, quem detêm maior nível de informação sobre mercado em relação ao produtor, possibilitando atitudes de comportamento oportunista. Mediante a pertinência da temática, a pesquisa tem como objetivo geral, analisar a governança das transações e os canais de distribuição utilizados pelos produtores do tomate de mesa de Goianápolis – GO. Quanto a abordagem ele se caracteriza como pesquisa quali-quantitativa. Foi realizada pesquisa de campo com finalidade descritiva. Quantos aos objetivos da pesquisa, ela foi exploratória, quanto aos meios, escolheu-se como metodologia, o estudo de caso. O conjunto de dados foi constituído por dados secundários e primários, estes, foram coletados por meio de questionário visando reuni-los em 04 grupos de variáveis, sendo: perfil do produtor e do empreendimento produtivo; características da produção e da comercialização; custos de transação, e; canais de distribuição. Foram entrevistados 33 produtores de tomate no período de setembro a novembro de 2018. Os resultados demostraram que a média de tempo do produtor na atuação da atividade está entre 10 e 20 anos. Em relação a terra, 63,6% utilizavam terras arrendadas, essas terras, em sua maioria (39,4%), tinham área entre 1,1 e 5 hectares. Sobre os produtores que haviam recorridos a empréstimos bancários foi 6,1%, entretanto, outros 93,9% não contraíram empréstimos bancários, no entanto, compravam insumos em crediário nas lojas agropecuárias. Os mercados de destino dessa produção é a CEASA - GO (69,7%) e intermediários (30,3%). O ponto que foi considerado mais positivo nesses mercados, foi a facilidade de acesso ao comprador, e o mais negativo foi o risco de calote. As transações são caracterizadas pelo mercado SPOT. Não há nenhuma espécie de contrato na transação de venda. O atributo frequência é considerado, relativamente, de média a baixa, a especificidade do ativo foi percebida no produto analisado. O grande desafio da comercialização, foi as oscilações de preço. Os canais de distribuição existentes no segmento pesquisado, ocorre em até quatro níveis (considerando o produtor como primeiro nível), já o canal mais utilizado foi o de três níveis e o principal motivo pela escolha, foi a facilidade de acesso. Os dados mostraram ainda que, 66,7% quem paga pelo custo do transporte, é o produtor, denotando maior poder de barganha por parte do intermediário.Submitted by Liliane Ferreira (ljuvencia30@gmail.com) on 2019-04-18T14:44:17Z No. of bitstreams: 2 Dissertação - José Wellington Abreu Pereira - 2019.pdf: 2332164 bytes, checksum: 52b4baa5b5798eda498ba2aeba94d165 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2019-04-18T16:23:43Z (GMT) No. of bitstreams: 2 Dissertação - José Wellington Abreu Pereira - 2019.pdf: 2332164 bytes, checksum: 52b4baa5b5798eda498ba2aeba94d165 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2019-04-18T16:23:43Z (GMT). No. of bitstreams: 2 Dissertação - José Wellington Abreu Pereira - 2019.pdf: 2332164 bytes, checksum: 52b4baa5b5798eda498ba2aeba94d165 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2019-03-12application/pdfporUniversidade Federal de GoiásPrograma de Pós-graduação em Agronegócio (EA)UFGBrasilEscola de Agronomia - EA (RG)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessComercializaçãoContratosCoordenaçãoNíveis de canaisSolanum lycopersicum L.CommercializationContractsCoordinationLevels of channelsCIENCIAS AGRARIAS::AGRONOMIAAnálise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GOTransaction governance analysis and distribution channels in the production chain of tomato table: the case of the producers of Goianápolis – GOinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-2927082961882741581600600600-6046953723502374070-3091138714907603907reponame:Repositório Institucional da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGLICENSElicense.txtlicense.txttext/plain; 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dc.title.eng.fl_str_mv |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
dc.title.alternative.eng.fl_str_mv |
Transaction governance analysis and distribution channels in the production chain of tomato table: the case of the producers of Goianápolis – GO |
title |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
spellingShingle |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO Pereira, José Wellington Abreu Comercialização Contratos Coordenação Níveis de canais Solanum lycopersicum L. Commercialization Contracts Coordination Levels of channels CIENCIAS AGRARIAS::AGRONOMIA |
title_short |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
title_full |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
title_fullStr |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
title_full_unstemmed |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
title_sort |
Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO |
author |
Pereira, José Wellington Abreu |
author_facet |
Pereira, José Wellington Abreu |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Cunha, Cleyzer Adrian da |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/8809108474226649 |
dc.contributor.referee1.fl_str_mv |
Cunha, Cleyzer Adrian da |
dc.contributor.referee2.fl_str_mv |
Wander, Alcido Elenor |
dc.contributor.referee3.fl_str_mv |
Tete, Marcelo Ferreira |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4675827929448432 |
dc.contributor.author.fl_str_mv |
Pereira, José Wellington Abreu |
contributor_str_mv |
Cunha, Cleyzer Adrian da Cunha, Cleyzer Adrian da Wander, Alcido Elenor Tete, Marcelo Ferreira |
dc.subject.por.fl_str_mv |
Comercialização Contratos Coordenação Níveis de canais Solanum lycopersicum L. |
topic |
Comercialização Contratos Coordenação Níveis de canais Solanum lycopersicum L. Commercialization Contracts Coordination Levels of channels CIENCIAS AGRARIAS::AGRONOMIA |
dc.subject.eng.fl_str_mv |
Commercialization Contracts Coordination Levels of channels |
dc.subject.cnpq.fl_str_mv |
CIENCIAS AGRARIAS::AGRONOMIA |
description |
Tomato production in Brazil, stands out for its important contribution to the gross domestic product (GDP) of agriculture in the country. This crop is distinguished into two groups or segments (industrial tomato and table tomato) that give rise to productive chains with different processes and paths to your final consumption point. Table tomato stands out for its nutritional importance and to be a part of the diet of many Brazilians, It is characterized by being a highly perishable product, so the producers use central supply S/A (CEASA) to market their production. The transactions carried out in this market, have as characteristic, a large number of intermediaries, who have a higher level of market information in relation to the producer, allowing opportunistic behavior attitudes. Through the relevance of the theme, the research has as general objective, to analyze the governance of the transactions and the distribution channels used by the producers of the table tomato of Goianápolis – GO. As for the approach, it is characterized as a quali-quantitative research. Field research was conducted with a descriptive purpose. As for the research objectives, it was exploratory, as to the means, the case study was chosen as a methodology. The data set consisted of secondary and primary data; these were collected through a questionnaire to collect them in 04 groups of variables, being: profile of the producer and the productive undertaking; characteristics of production and commercialization; transaction costs, and; distribution channels. 33 tomato producers were interviewed in the period from September to November 2018. The results showed that the average producer's time in activity is between 10 and 20 years. In relation to land, 63.6% used leased land, these lands, mostly (39.4%), had an area between 1.1 and 5 hectares. About the producers who had resorted to bank loans was 6.1%, however, other 93.9% no contracted bank loans, however bought inputs on credit in the agricultural stores. The target markets of this production is the CEASA - GO (69.7%) and intermediate (30.3%). The point that was considered more positive in those markets was the ease of access to the buyer, and the more negative it is the risk of default. Transactions are characterized by the SPOT market. There is no kind of contract on sale transaction. The frequency attribute is considered relatively low average, asset specificity was perceived in the product analyzed. The great challenge of commercialization, was the price swings. The existing distribution channels in the segment searched occurs in up to four levels (considering the producer as the first level), already the most used channel was the three levels and the main reason for the choice was the ease of access. The data showed that 66.7% who pays for the cost of transportation, is the producer, denoting greater bargaining power by the intermediary. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-04-18T16:23:43Z |
dc.date.issued.fl_str_mv |
2019-03-12 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
PEREIRA, J. W. A. Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO. 2019. 84 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2019. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tede/9500 |
dc.identifier.dark.fl_str_mv |
ark:/38995/001300000cxkg |
identifier_str_mv |
PEREIRA, J. W. A. Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO. 2019. 84 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2019. ark:/38995/001300000cxkg |
url |
http://repositorio.bc.ufg.br/tede/handle/tede/9500 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-2927082961882741581 |
dc.relation.confidence.fl_str_mv |
600 600 600 |
dc.relation.department.fl_str_mv |
-6046953723502374070 |
dc.relation.cnpq.fl_str_mv |
-3091138714907603907 |
dc.rights.driver.fl_str_mv |
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