Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO

• Autor(a) principal: Pereira, José Wellington Abreu
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/9500
• topic: Comercialização; Contratos; Coordenação; Níveis de canais; Solanum lycopersicum L.; Commercialization; Contracts; Coordination; Levels of channels; CIENCIAS AGRARIAS::AGRONOMIA

Tomato production in Brazil, stands out for its important contribution to the gross domestic product (GDP) of agriculture in the country. This crop is distinguished into two groups or segments (industrial tomato and table tomato) that give rise to productive chains with different processes and paths to your final consumption point. Table tomato stands out for its nutritional importance and to be a part of the diet of many Brazilians, It is characterized by being a highly perishable product, so the producers use central supply S/A (CEASA) to market their production. The transactions carried out in this market, have as characteristic, a large number of intermediaries, who have a higher level of market information in relation to the producer, allowing opportunistic behavior attitudes. Through the relevance of the theme, the research has as general objective, to analyze the governance of the transactions and the distribution channels used by the producers of the table tomato of Goianápolis – GO. As for the approach, it is characterized as a quali-quantitative research. Field research was conducted with a descriptive purpose. As for the research objectives, it was exploratory, as to the means, the case study was chosen as a methodology. The data set consisted of secondary and primary data; these were collected through a questionnaire to collect them in 04 groups of variables, being: profile of the producer and the productive undertaking; characteristics of production and commercialization; transaction costs, and; distribution channels. 33 tomato producers were interviewed in the period from September to November 2018. The results showed that the average producer's time in activity is between 10 and 20 years. In relation to land, 63.6% used leased land, these lands, mostly (39.4%), had an area between 1.1 and 5 hectares. About the producers who had resorted to bank loans was 6.1%, however, other 93.9% no contracted bank loans, however bought inputs on credit in the agricultural stores. The target markets of this production is the CEASA - GO (69.7%) and intermediate (30.3%). The point that was considered more positive in those markets was the ease of access to the buyer, and the more negative it is the risk of default. Transactions are characterized by the SPOT market. There is no kind of contract on sale transaction. The frequency attribute is considered relatively low average, asset specificity was perceived in the product analyzed. The great challenge of commercialization, was the price swings. The existing distribution channels in the segment searched occurs in up to four levels (considering the producer as the first level), already the most used channel was the three levels and the main reason for the choice was the ease of access. The data showed that 66.7% who pays for the cost of transportation, is the producer, denoting greater bargaining power by the intermediary.