"Verdades secretas” no Twitter: hashtags e memória coletiva acerca da narrativa ficcional na Internet

• Autor(a) principal: Conceição, Juara Castro da
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/8439
• topic: Consumo; Memória; Telenovela; Redes sociais; Televisão consumption; Memory; Social networks; Telenovela; Television; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The research presented here is an analytical study about the collective memory of fictional serial narrative on the Internet. It consists in understanding, from a case study and a netnography, how the hashtag "Verdades Secretas" brings to the surface features of collective memory between Twitter users during the telenovela's run and one year after its final chapter. From a qualitative analysis of the empirical object, which is the telenovela "Verdades Secretas” on Twitter and had its posts documented and analyzed. Thus, we sought to understand how the tweets that were found interact to form the individual and collective memory of the viewers of the telenovela "Verdades Secretas", which use Twitter to complement their media experience. Specifically, it focused on the analysis of the digital behaviors that constitute the memories from the strengthening of the participatory culture. For this analysis, the fundamental matrices of the telenovela with Jesus Martín-Barbero (2015) and its references: Benjamin (1985) and Bakhtin (1981). With Stam (2000) it was reflected on the popular in the context of the Brazilian audiovisual and Arlindo Machado (2000) contributed with regard to the dynamics of Brazilian TV. With Jesus Martín-Barbero (2015) and Canclini (2006), we sought to understand the faces of consumption in contemporary times. With Pallotini (2012) and Fechine (2011) the dramaturgy in the Brazilian scope was approached. To mark the discussions about the Internet, Castells (1999), Jenkins (2008) and Lúcia Santaella (2010) were convened. In conversation with the other theoretical references, Pierre Nora (1993), Maurice Halbwachs (2003) and Huyssen (2014) bring to research their reflections about memory and its places. The research of qualitative approach used both the case study and netnography as methods of investigation, analysis and systematization of the data. The use of a combination of methods was due to the problematization of the object that is in the process of changing from the analog and the digital. signal The conclusions point to a scenario where the interaction and the propagation of content on Twitter indicate ways to think of a memory of the present on the Internet, which maintains its documentary character and demonstrates the emergence of new dynamics of media consumption.