Dispositivo interacional em ativação

• Autor(a) principal: Campos, Paulo Alexandre Faria
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/7660
• topic: Condição humana; Midiatização; Horário eleitoral; Imagem pública e dispositivo comunicacional; Human condition; Mediatization; Electoral program; Public image; Communicational device; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This work begins by acknowledging, anchored in a few authors, that the way society is mediatized is the result of a process born from mankind’s need of interaction, from it’s origin, which is the human condition, the constitution of “self”, and that, combined to the incessant wave of new technologies creates and continues to create many layers of communication networks. It also recognizes that said networks will built the visibility spaces constructed by society, and disputed by historic actors, that generates symbolic production. As a central objective, this work aims to investigate if there were changes to the production of meaning on the part of the electorate starting with the television propaganda during the 2016’s Mayor elections in Goiânia and if they could be better understood, as a communicational event, under the light of Braga’s (2011) interactional devices, and concludes by proposing an activation element in communicational processes attached to said devices. In depth interviews, in two groups before and after the HGPE programs, were used as a qualitative research tool investigating the candidates, Mayor and municipal management’s public image and the changes occurred in the process.