The impacts of Covid-19 on the supermarket sector in Brasilia
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Ateliê Geográfico |
Texto Completo: | https://revistas.ufg.br/atelie/article/view/72477 |
Resumo: | This article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. Keywords: Food supply. Urban space. Food retail. Pandemic. |
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The impacts of Covid-19 on the supermarket sector in BrasiliaLos impactos de Covid-19 en el sector de supermercados en BrasiliaOs impactos da Covid-19 no setor supermercadista de BrasíliaThis article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. Keywords: Food supply. Urban space. Food retail. Pandemic.Este artículo busca comprender cómo las cadenas de supermercados en Brasilia (DF) enfrentaron la pandemia de covid-19 y qué estrategias utilizaron para adaptarse a los cambios en el comercio y el consumo. La metodología del estudio consistió en la selección de las diez cadenas de supermercados más grandes en número de tiendas de la Asociación de Supermercados de Brasilia (ABRAS). Al inicio de la pandemia, con el cierre de ferias y mercados públicos, la población se vio obligada a consumir en los supermercados. Como respuesta, las cadenas minoristas han invertido masivamente en aumentar el comercio electrónico y en la omnicalidad. En Brasilia, hubo un incentivo para comprar en sitios web y en sus propias aplicaciones, concomitantemente con la apertura de tiendas físicas. Otra medida fue la renovación y modernización de las tiendas que ofrecen atención al cliente y servicios de entrega. La investigación concluye que, el carácter híbrido de lo físico y digital, demuestra la centralidad de las espacialidades de consumo complejizadas con el advenimiento de la pandemia abriendo la posibilidad de nuevas agendas de investigación cuya participación de la Geografía se vuelve fundamental. Palabras-clave: Suministro de alimentos. Espacio urbano. Comercio minorista de alimentos. Pandemia.O presente artigo busca compreender como as redes de supermercados em Brasília (DF) enfrentaram a pandemia de covid-19 e quais estratégias foram utilizadas para se adequar às mudanças no comércio e no consumo. A metodologia do estudo consistiu na seleção das dez maiores redes de supermercado em número de lojas da Associação de Supermercados de Brasília (ABRAS). No início da pandemia com o fechamento de feiras livres e mercados públicos a população foi compelida a consumir nos supermercados. Como resposta as redes varejistas investiram massivamente no aumento do e-commerce e na ominicalidade. Verificou-se em Brasília o incentivo às compras nos sites e em aplicativos próprios concomitantemente com a inauguração de lojas físicas. Outra medida foi a reforma e modernização de lojas com a oferta de serviços de atendimento e de delivery. A pesquisa conclui que o caráter híbrido do físico e do digital demonstra a centralidade das espacialidades do consumo complexificadas com o advento da pandemia abrindo a possibilidade de novas agendas de pesquisa cuja participação da Geografia torna-se fundamental. Palavras-chave: Abastecimento alimentar. Espaço urbano. Varejo alimentício Pandemia.Universidade Federal de Goiás2022-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.ufg.br/atelie/article/view/7247710.5216/ag.v16i3.72477Ateliê Geográfico Journal; Vol. 16 No. 3 (2022); 102 - 122Ateliê Geográfico; Vol. 16 Núm. 3 (2022); 102 - 122Ateliê Geográfico; v. 16 n. 3 (2022); 102 - 1221982-1956reponame:Ateliê Geográficoinstname:Universidade Federal de Goiás (UFG)instacron:UFGporhttps://revistas.ufg.br/atelie/article/view/72477/39152Copyright (c) 2022 Ateliê Geográficoinfo:eu-repo/semantics/openAccessAgner, Marceloda Silva, IsaíasBezerra, Juscelino2022-12-23T21:39:52Zoai:ojs.revistas.ufg.br:article/72477Revistahttps://www.revistas.ufg.br/ateliePUBhttps://www.revistas.ufg.br/atelie/oairevista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br1982-19561982-1956opendoar:2024-05-21T19:55:41.282177Ateliê Geográfico - Universidade Federal de Goiás (UFG)true |
dc.title.none.fl_str_mv |
The impacts of Covid-19 on the supermarket sector in Brasilia Los impactos de Covid-19 en el sector de supermercados en Brasilia Os impactos da Covid-19 no setor supermercadista de Brasília |
title |
The impacts of Covid-19 on the supermarket sector in Brasilia |
spellingShingle |
The impacts of Covid-19 on the supermarket sector in Brasilia Agner, Marcelo |
title_short |
The impacts of Covid-19 on the supermarket sector in Brasilia |
title_full |
The impacts of Covid-19 on the supermarket sector in Brasilia |
title_fullStr |
The impacts of Covid-19 on the supermarket sector in Brasilia |
title_full_unstemmed |
The impacts of Covid-19 on the supermarket sector in Brasilia |
title_sort |
The impacts of Covid-19 on the supermarket sector in Brasilia |
author |
Agner, Marcelo |
author_facet |
Agner, Marcelo da Silva, Isaías Bezerra, Juscelino |
author_role |
author |
author2 |
da Silva, Isaías Bezerra, Juscelino |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Agner, Marcelo da Silva, Isaías Bezerra, Juscelino |
description |
This article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. Keywords: Food supply. Urban space. Food retail. Pandemic. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.ufg.br/atelie/article/view/72477 10.5216/ag.v16i3.72477 |
url |
https://revistas.ufg.br/atelie/article/view/72477 |
identifier_str_mv |
10.5216/ag.v16i3.72477 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.ufg.br/atelie/article/view/72477/39152 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Ateliê Geográfico info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Ateliê Geográfico |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Goiás |
publisher.none.fl_str_mv |
Universidade Federal de Goiás |
dc.source.none.fl_str_mv |
Ateliê Geográfico Journal; Vol. 16 No. 3 (2022); 102 - 122 Ateliê Geográfico; Vol. 16 Núm. 3 (2022); 102 - 122 Ateliê Geográfico; v. 16 n. 3 (2022); 102 - 122 1982-1956 reponame:Ateliê Geográfico instname:Universidade Federal de Goiás (UFG) instacron:UFG |
instname_str |
Universidade Federal de Goiás (UFG) |
instacron_str |
UFG |
institution |
UFG |
reponame_str |
Ateliê Geográfico |
collection |
Ateliê Geográfico |
repository.name.fl_str_mv |
Ateliê Geográfico - Universidade Federal de Goiás (UFG) |
repository.mail.fl_str_mv |
revista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br |
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1799874837795045376 |