The impacts of Covid-19 on the supermarket sector in Brasilia

Detalhes bibliográficos
Autor(a) principal: Agner, Marcelo
Data de Publicação: 2022
Outros Autores: da Silva, Isaías, Bezerra, Juscelino
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ateliê Geográfico
Texto Completo: https://revistas.ufg.br/atelie/article/view/72477
Resumo: This article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. Keywords: Food supply. Urban space. Food retail. Pandemic.
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spelling The impacts of Covid-19 on the supermarket sector in BrasiliaLos impactos de Covid-19 en el sector de supermercados en BrasiliaOs impactos da Covid-19 no setor supermercadista de BrasíliaThis article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. Keywords: Food supply. Urban space. Food retail. Pandemic.Este artículo busca comprender cómo las cadenas de supermercados en Brasilia (DF) enfrentaron la pandemia de covid-19 y qué estrategias utilizaron para adaptarse a los cambios en el comercio y el consumo. La metodología del estudio consistió en la selección de las diez cadenas de supermercados más grandes en número de tiendas de la Asociación de Supermercados de Brasilia (ABRAS). Al inicio de la pandemia, con el cierre de ferias y mercados públicos, la población se vio obligada a consumir en los supermercados. Como respuesta, las cadenas minoristas han invertido masivamente en aumentar el comercio electrónico y en la omnicalidad. En Brasilia, hubo un incentivo para comprar en sitios web y en sus propias aplicaciones, concomitantemente con la apertura de tiendas físicas. Otra medida fue la renovación y modernización de las tiendas que ofrecen atención al cliente y servicios de entrega. La investigación concluye que, el carácter híbrido de lo físico y digital, demuestra la centralidad de las espacialidades de consumo complejizadas con el advenimiento de la pandemia abriendo la posibilidad de nuevas agendas de investigación cuya participación de la Geografía se vuelve fundamental. Palabras-clave: Suministro de alimentos. Espacio urbano. Comercio minorista de alimentos. Pandemia.O presente artigo busca compreender como as redes de supermercados em Brasília (DF) enfrentaram a pandemia de covid-19 e quais estratégias foram utilizadas para se adequar às mudanças no comércio e no consumo. A metodologia do estudo consistiu na seleção das dez maiores redes de supermercado em número de lojas da Associação de Supermercados de Brasília (ABRAS). No início da pandemia com o fechamento de feiras livres e mercados públicos a população foi compelida a consumir nos supermercados. Como resposta as redes varejistas investiram massivamente no aumento do e-commerce e na ominicalidade. Verificou-se em Brasília o incentivo às compras nos sites e em aplicativos próprios concomitantemente com a inauguração de lojas físicas. Outra medida foi a reforma e modernização de lojas com a oferta de serviços de atendimento e de delivery. A pesquisa conclui que o caráter híbrido do físico e do digital demonstra a centralidade das espacialidades do consumo complexificadas com o advento da pandemia abrindo a possibilidade de novas agendas de pesquisa cuja participação da Geografia torna-se fundamental. Palavras-chave: Abastecimento alimentar. Espaço urbano. Varejo alimentício Pandemia.Universidade Federal de Goiás2022-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.ufg.br/atelie/article/view/7247710.5216/ag.v16i3.72477Ateliê Geográfico Journal; Vol. 16 No. 3 (2022); 102 - 122Ateliê Geográfico; Vol. 16 Núm. 3 (2022); 102 - 122Ateliê Geográfico; v. 16 n. 3 (2022); 102 - 1221982-1956reponame:Ateliê Geográficoinstname:Universidade Federal de Goiás (UFG)instacron:UFGporhttps://revistas.ufg.br/atelie/article/view/72477/39152Copyright (c) 2022 Ateliê Geográficoinfo:eu-repo/semantics/openAccessAgner, Marceloda Silva, IsaíasBezerra, Juscelino2022-12-23T21:39:52Zoai:ojs.revistas.ufg.br:article/72477Revistahttps://www.revistas.ufg.br/ateliePUBhttps://www.revistas.ufg.br/atelie/oairevista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br1982-19561982-1956opendoar:2024-05-21T19:55:41.282177Ateliê Geográfico - Universidade Federal de Goiás (UFG)true
dc.title.none.fl_str_mv The impacts of Covid-19 on the supermarket sector in Brasilia
Los impactos de Covid-19 en el sector de supermercados en Brasilia
Os impactos da Covid-19 no setor supermercadista de Brasília
title The impacts of Covid-19 on the supermarket sector in Brasilia
spellingShingle The impacts of Covid-19 on the supermarket sector in Brasilia
Agner, Marcelo
title_short The impacts of Covid-19 on the supermarket sector in Brasilia
title_full The impacts of Covid-19 on the supermarket sector in Brasilia
title_fullStr The impacts of Covid-19 on the supermarket sector in Brasilia
title_full_unstemmed The impacts of Covid-19 on the supermarket sector in Brasilia
title_sort The impacts of Covid-19 on the supermarket sector in Brasilia
author Agner, Marcelo
author_facet Agner, Marcelo
da Silva, Isaías
Bezerra, Juscelino
author_role author
author2 da Silva, Isaías
Bezerra, Juscelino
author2_role author
author
dc.contributor.author.fl_str_mv Agner, Marcelo
da Silva, Isaías
Bezerra, Juscelino
description This article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. Keywords: Food supply. Urban space. Food retail. Pandemic.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.ufg.br/atelie/article/view/72477
10.5216/ag.v16i3.72477
url https://revistas.ufg.br/atelie/article/view/72477
identifier_str_mv 10.5216/ag.v16i3.72477
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.ufg.br/atelie/article/view/72477/39152
dc.rights.driver.fl_str_mv Copyright (c) 2022 Ateliê Geográfico
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Ateliê Geográfico
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Goiás
publisher.none.fl_str_mv Universidade Federal de Goiás
dc.source.none.fl_str_mv Ateliê Geográfico Journal; Vol. 16 No. 3 (2022); 102 - 122
Ateliê Geográfico; Vol. 16 Núm. 3 (2022); 102 - 122
Ateliê Geográfico; v. 16 n. 3 (2022); 102 - 122
1982-1956
reponame:Ateliê Geográfico
instname:Universidade Federal de Goiás (UFG)
instacron:UFG
instname_str Universidade Federal de Goiás (UFG)
instacron_str UFG
institution UFG
reponame_str Ateliê Geográfico
collection Ateliê Geográfico
repository.name.fl_str_mv Ateliê Geográfico - Universidade Federal de Goiás (UFG)
repository.mail.fl_str_mv revista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br
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