Events as Platforms and Networks for Tourism Development in Moscow, Russia

Detalhes bibliográficos
Autor(a) principal: Y. Alexandrova, Anna
Data de Publicação: 2022
Outros Autores: V. Aigina, Ekaterina
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Anais Brasileiros de Estudos Turísticos
Texto Completo: https://periodicos.ufjf.br/index.php/abet/article/view/37554
Resumo: Events are used as strategic tools for tourism development in Moscow nowadays. They have thematic diversity and various scales. However, there is a need for a particular event strategy for active urban development, city image improvement, and tourism growth. The study focuses on Moscow 'event portfolio' and discusses events as platforms and networks for event growth and value creation. The research based on a case-study approach examines the evoluAtion of Moscow event tourism products and their conversion into a unique city platform appealing to both tourists and locals. Special attention is paid to Times and Epochs, the major historical re-enactment festival in Russia and one of the biggest in the world which started in 2011 and became very successful. The festival organizers have formed a comprehensive platform generating cultural events, media projects, and other activities to create new meaningful values based on direct communication and event involvement of the re-enactment community network, tourists and locals for further tourism development.
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spelling Events as Platforms and Networks for Tourism Development in Moscow, RussiaLos Eventos como Plataformas y Redes para el Desarrollo del Turismo en Moscú, RusiaEventos como Plataformas e Redes para o Desenvolvimento Turístico em Moscou, RússiaEvent tourismPlatformsNetworksRe-enactmentMoscowTurismo de EventosPlataformasRedesReencenaçõesMoscouTurismo de EventosPlataformasRedesRecreaciónMoscúEvents are used as strategic tools for tourism development in Moscow nowadays. They have thematic diversity and various scales. However, there is a need for a particular event strategy for active urban development, city image improvement, and tourism growth. The study focuses on Moscow 'event portfolio' and discusses events as platforms and networks for event growth and value creation. The research based on a case-study approach examines the evoluAtion of Moscow event tourism products and their conversion into a unique city platform appealing to both tourists and locals. Special attention is paid to Times and Epochs, the major historical re-enactment festival in Russia and one of the biggest in the world which started in 2011 and became very successful. The festival organizers have formed a comprehensive platform generating cultural events, media projects, and other activities to create new meaningful values based on direct communication and event involvement of the re-enactment community network, tourists and locals for further tourism development.En la actualidad, los eventos se utilizan como herramientas estratégicas para el desarrollo del turismo en Moscú. Tienen diversidad temática y varias escalas. Sin embargo, es necesaria una estrategia particular de eventos para el desarrollo urbano activo, la mejora de la imagen de la ciudad y el crecimiento del turismo. El estudio se centra en la "cartera de eventos" de Moscú y analiza los eventos como plataformas y redes para el crecimiento y la creación de valor. La investigación, basada en un enfoque de estudio de casos, examina la evolución de los productos de turismo de eventos de Moscú y su conversión en una plataforma de ciudad única que atrae tanto a los turistas como a los lugareños. Se presta especial atención a Times and Epochs, el mayor festival de recreación histórica de Rusia y uno de los mayores del mundo, que comenzó en 2011 y alcanzó un gran éxito. Los organizadores del festival han creado una plataforma integral que genera eventos culturales, proyectos de medios de comunicación y otras actividades para crear nuevos valores significativos basados en la comunicación directa y la participación en eventos de la red de comunidades de recreación, turistas y lugareños para un mayor desarrollo del turismo.Os eventos são atualmente utilizados como instrumentos estratégicos para o desenvolvimento do turismo em Moscou. Eles têm diversidade temática e várias escalas. No entanto, há necessidade de uma estratégia específica de eventos para o desenvolvimento urbano ativo, melhoria da imagem da cidade e crescimento do turismo. O estudo centra-se no “portfolio de eventos” de Moscou e discute eventos como plataformas e redes para o crescimento de eventos e criação de valor. A investigação baseada numa abordagem de estudo de caso examina a evolução dos produtos turísticos de eventos de Moscou e a sua conversão numa plataforma única da cidade, atrativa tanto para turistas como para locais. É dada especial atenção a Times and Epochs, o maior festival de reencenação histórica na Rússia e um dos maiores do mundo que começou em 2011 e se tornou muito bem-sucedido. Os organizadores do festival formaram uma plataforma abrangente gerando eventos culturais, projetos mediáticos e outras atividades para criar novos valores significativos baseados na comunicação direta e no envolvimento de eventos da rede comunitária de reencenação, turistas e habitantes locais para o desenvolvimento turístico futuro.Universidade Federal de Juiz de Fora/UFJF2022-10-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufjf.br/index.php/abet/article/view/3755410.5281/zenodo.7145683Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Special Issue (2022): "Special Issue of Collected Papers from Russia and Eurasia: Tourism in an Eastern Context and Perspective"Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Special Issue (2022): "Special Issue of Collected Papers from Russia and Eurasia: Tourism in an Eastern Context and Perspective"Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Edição Especial (2022): "Edição Especial de Documentos Coletados da Rússia e Eurásia: Turismo numa Perspectiva e Contexto Orientais"2238-2925reponame:Anais Brasileiros de Estudos Turísticosinstname:Universidade Federal de Juiz de Fora (UFJF)instacron:UFJFenghttps://periodicos.ufjf.br/index.php/abet/article/view/37554/25092Copyright (c) 2022 Anais Brasileiros de Estudos Turísticoshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessY. Alexandrova, Anna V. Aigina, Ekaterina 2024-03-22T21:17:16Zoai:periodicos.ufjf.br:article/37554Revistahttps://periodicos.ufjf.br/index.php/abet/indexPUBhttps://periodicos.ufjf.br/index.php/abet/oairevista.abet@ufjf.edu.br || thiago.pimentel@ufjf.edu.br2238-29252238-2925opendoar:2024-03-22T21:17:16Anais Brasileiros de Estudos Turísticos - Universidade Federal de Juiz de Fora (UFJF)false
dc.title.none.fl_str_mv Events as Platforms and Networks for Tourism Development in Moscow, Russia
Los Eventos como Plataformas y Redes para el Desarrollo del Turismo en Moscú, Rusia
Eventos como Plataformas e Redes para o Desenvolvimento Turístico em Moscou, Rússia
title Events as Platforms and Networks for Tourism Development in Moscow, Russia
spellingShingle Events as Platforms and Networks for Tourism Development in Moscow, Russia
Y. Alexandrova, Anna
Event tourism
Platforms
Networks
Re-enactment
Moscow
Turismo de Eventos
Plataformas
Redes
Reencenações
Moscou
Turismo de Eventos
Plataformas
Redes
Recreación
Moscú
title_short Events as Platforms and Networks for Tourism Development in Moscow, Russia
title_full Events as Platforms and Networks for Tourism Development in Moscow, Russia
title_fullStr Events as Platforms and Networks for Tourism Development in Moscow, Russia
title_full_unstemmed Events as Platforms and Networks for Tourism Development in Moscow, Russia
title_sort Events as Platforms and Networks for Tourism Development in Moscow, Russia
author Y. Alexandrova, Anna
author_facet Y. Alexandrova, Anna
V. Aigina, Ekaterina
author_role author
author2 V. Aigina, Ekaterina
author2_role author
dc.contributor.author.fl_str_mv Y. Alexandrova, Anna
V. Aigina, Ekaterina
dc.subject.por.fl_str_mv Event tourism
Platforms
Networks
Re-enactment
Moscow
Turismo de Eventos
Plataformas
Redes
Reencenações
Moscou
Turismo de Eventos
Plataformas
Redes
Recreación
Moscú
topic Event tourism
Platforms
Networks
Re-enactment
Moscow
Turismo de Eventos
Plataformas
Redes
Reencenações
Moscou
Turismo de Eventos
Plataformas
Redes
Recreación
Moscú
description Events are used as strategic tools for tourism development in Moscow nowadays. They have thematic diversity and various scales. However, there is a need for a particular event strategy for active urban development, city image improvement, and tourism growth. The study focuses on Moscow 'event portfolio' and discusses events as platforms and networks for event growth and value creation. The research based on a case-study approach examines the evoluAtion of Moscow event tourism products and their conversion into a unique city platform appealing to both tourists and locals. Special attention is paid to Times and Epochs, the major historical re-enactment festival in Russia and one of the biggest in the world which started in 2011 and became very successful. The festival organizers have formed a comprehensive platform generating cultural events, media projects, and other activities to create new meaningful values based on direct communication and event involvement of the re-enactment community network, tourists and locals for further tourism development.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufjf.br/index.php/abet/article/view/37554
10.5281/zenodo.7145683
url https://periodicos.ufjf.br/index.php/abet/article/view/37554
identifier_str_mv 10.5281/zenodo.7145683
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.ufjf.br/index.php/abet/article/view/37554/25092
dc.rights.driver.fl_str_mv Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Juiz de Fora/UFJF
publisher.none.fl_str_mv Universidade Federal de Juiz de Fora/UFJF
dc.source.none.fl_str_mv Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Special Issue (2022): "Special Issue of Collected Papers from Russia and Eurasia: Tourism in an Eastern Context and Perspective"
Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Special Issue (2022): "Special Issue of Collected Papers from Russia and Eurasia: Tourism in an Eastern Context and Perspective"
Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Edição Especial (2022): "Edição Especial de Documentos Coletados da Rússia e Eurásia: Turismo numa Perspectiva e Contexto Orientais"
2238-2925
reponame:Anais Brasileiros de Estudos Turísticos
instname:Universidade Federal de Juiz de Fora (UFJF)
instacron:UFJF
instname_str Universidade Federal de Juiz de Fora (UFJF)
instacron_str UFJF
institution UFJF
reponame_str Anais Brasileiros de Estudos Turísticos
collection Anais Brasileiros de Estudos Turísticos
repository.name.fl_str_mv Anais Brasileiros de Estudos Turísticos - Universidade Federal de Juiz de Fora (UFJF)
repository.mail.fl_str_mv revista.abet@ufjf.edu.br || thiago.pimentel@ufjf.edu.br
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