COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Coffee Science (Online) |
Texto Completo: | https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388 |
Resumo: | The specialty coffee market is still little known and underexplored in Brazil, motivating an analysis of the competitive pressures and structure of the artisan coffee roaster segment in the state of Minas Gerais, in order to better understand it and encourage the adoption of specific policies for its expansion, besides comparing it to the commodity coffee roasting segment. A multi-case study was performed with three companies in this segment through in-depth interviews with their owners. There were significant changes in the competitive forces that shape the coffee industry, when comparing the specialty and commodity coffee segments, both in intensity and in motivations. Among the suggested policies to support the specialty coffee segment are its promotion and dissemination through “consumer education” and awareness raising on the differentiated properties of these products, besides providing subsidized courses and specializations for those who wish to be involved in this marketplace. |
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Coffee Science (Online) |
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COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDYSpecialty coffeesstrategycoffee waves.The specialty coffee market is still little known and underexplored in Brazil, motivating an analysis of the competitive pressures and structure of the artisan coffee roaster segment in the state of Minas Gerais, in order to better understand it and encourage the adoption of specific policies for its expansion, besides comparing it to the commodity coffee roasting segment. A multi-case study was performed with three companies in this segment through in-depth interviews with their owners. There were significant changes in the competitive forces that shape the coffee industry, when comparing the specialty and commodity coffee segments, both in intensity and in motivations. Among the suggested policies to support the specialty coffee segment are its promotion and dissemination through “consumer education” and awareness raising on the differentiated properties of these products, besides providing subsidized courses and specializations for those who wish to be involved in this marketplace.Editora UFLA2018-06-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documentapplication/vnd.openxmlformats-officedocument.wordprocessingml.documentapplication/vnd.openxmlformats-officedocument.wordprocessingml.documenthttps://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388Coffee Science - ISSN 1984-3909; Vol. 13 No. 2 (2018); 136-148Coffee Science; Vol. 13 Núm. 2 (2018); 136-148Coffee Science; v. 13 n. 2 (2018); 136-1481984-3909reponame:Coffee Science (Online)instname:Universidade Federal de Lavras (UFLA)instacron:UFLAengporhttps://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/PDF1388https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/1840https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/1841https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/1842Copyright (c) 2018 Coffee Scienceinfo:eu-repo/semantics/openAccessGuimarães, Elisa Reisde Andrade, Helga Cristina CarvalhoCozadi, Álvaro dos ReisAntonialli, Luiz Marcelodos Santos, Antônio Carlos2018-06-26T16:29:24Zoai:coffeescience.ufla.br:article/1388Revistahttps://coffeescience.ufla.br/index.php/CoffeesciencePUBhttps://coffeescience.ufla.br/index.php/Coffeescience/oaicoffeescience@dag.ufla.br||coffeescience@dag.ufla.br|| alvaro-cozadi@hotmail.com1984-39091809-6875opendoar:2024-05-21T19:54:04.217202Coffee Science (Online) - Universidade Federal de Lavras (UFLA)true |
dc.title.none.fl_str_mv |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
title |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
spellingShingle |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY Guimarães, Elisa Reis Specialty coffees strategy coffee waves. |
title_short |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
title_full |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
title_fullStr |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
title_full_unstemmed |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
title_sort |
COMPETITIVE PRESSURES ON THE ARTISAN COFFEE ROASTER SEGMENT IN THE STATE OF MINAS GERAIS, BRAZIL: A MULTI-CASE STUDY |
author |
Guimarães, Elisa Reis |
author_facet |
Guimarães, Elisa Reis de Andrade, Helga Cristina Carvalho Cozadi, Álvaro dos Reis Antonialli, Luiz Marcelo dos Santos, Antônio Carlos |
author_role |
author |
author2 |
de Andrade, Helga Cristina Carvalho Cozadi, Álvaro dos Reis Antonialli, Luiz Marcelo dos Santos, Antônio Carlos |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Guimarães, Elisa Reis de Andrade, Helga Cristina Carvalho Cozadi, Álvaro dos Reis Antonialli, Luiz Marcelo dos Santos, Antônio Carlos |
dc.subject.por.fl_str_mv |
Specialty coffees strategy coffee waves. |
topic |
Specialty coffees strategy coffee waves. |
description |
The specialty coffee market is still little known and underexplored in Brazil, motivating an analysis of the competitive pressures and structure of the artisan coffee roaster segment in the state of Minas Gerais, in order to better understand it and encourage the adoption of specific policies for its expansion, besides comparing it to the commodity coffee roasting segment. A multi-case study was performed with three companies in this segment through in-depth interviews with their owners. There were significant changes in the competitive forces that shape the coffee industry, when comparing the specialty and commodity coffee segments, both in intensity and in motivations. Among the suggested policies to support the specialty coffee segment are its promotion and dissemination through “consumer education” and awareness raising on the differentiated properties of these products, besides providing subsidized courses and specializations for those who wish to be involved in this marketplace. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-06-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388 |
url |
https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/PDF1388 https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/1840 https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/1841 https://coffeescience.ufla.br/index.php/Coffeescience/article/view/1388/1842 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Coffee Science info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Coffee Science |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/vnd.openxmlformats-officedocument.wordprocessingml.document application/vnd.openxmlformats-officedocument.wordprocessingml.document application/vnd.openxmlformats-officedocument.wordprocessingml.document |
dc.publisher.none.fl_str_mv |
Editora UFLA |
publisher.none.fl_str_mv |
Editora UFLA |
dc.source.none.fl_str_mv |
Coffee Science - ISSN 1984-3909; Vol. 13 No. 2 (2018); 136-148 Coffee Science; Vol. 13 Núm. 2 (2018); 136-148 Coffee Science; v. 13 n. 2 (2018); 136-148 1984-3909 reponame:Coffee Science (Online) instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
instacron_str |
UFLA |
institution |
UFLA |
reponame_str |
Coffee Science (Online) |
collection |
Coffee Science (Online) |
repository.name.fl_str_mv |
Coffee Science (Online) - Universidade Federal de Lavras (UFLA) |
repository.mail.fl_str_mv |
coffeescience@dag.ufla.br||coffeescience@dag.ufla.br|| alvaro-cozadi@hotmail.com |
_version_ |
1799874921125380096 |