Gestão de ideias e inovação aberta: estudo comparativo de ferramentas computacionais

• Autor(a) principal: Vieira, Haubertty Soares
• Data de Publicação: 2014
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFLA
• Texto Completo: http://repositorio.ufla.br/jspui/handle/1/30739
• topic: Inovação aberta; Ferramenta; Mídias sociais; Ideias; Open innovation; Tools; Social media; Ideas; Não

Social media has been considered doors to innovation, thanks to the demand of public and private companies for new ideas and creative solutions to issues and challenges that they detect, for example, the use of new technologies, the release of a product or service, marketing campaigns, new strategies, social and environmental issues and so on. Currently, there are tools in social media aiming to abstract innovative ideas. In this case, the company exposes a problem and sets up a challenge in social media looking for the best way to solve it, where the author of the best idea and/or solution may be gratified. The purpose of this work was to perform a comparative analysis of some of these Open Innovation tools. Considering the criteria adapted from authors NUGIN (2011), TEMAGUIDE (1998) and Webber and Silveira (2013). As a result it was concluded that each tool meets the needs of different companies in different ways, depending directly on the goal deployment tool. The tools were analyzed Battle Of Concepts, Idea Bounty, Open IDEO and Prêmio Ideia.