Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFMA |
Texto Completo: | https://tedebc.ufma.br/jspui/handle/tede/tede/4428 |
Resumo: | The aim of this research is to propose a collaborative construction model applied to the organizations code of conduct. It is presented that compliance programs aim to establish organizational guidelines for detecting and remediating misconduct, systematizing internal control and audit mechanisms. The issue of the effectiveness of compliance in the organizational culture is exposed in view of the occurrence of corruption cases in large organizations that have applied the program. The approach adopted was the investigation of the code of conduct. The premise that the lack of adherence stems from the traditional way of elaborating a regulation, a top-down model inherently characterized by the anti-democratic logic “issued by the few and destined for the many” was assumed. A sample mapping of the structure of compliance programs and codes of conduct was used to verify the state of the art, converging and diverging points. Qualitative research was carried out as a data survey strategy to assess the level of knowledge for the collaborative construction of the code of conduct. Based on the data obtained, it was concluded that there is a pre-disposition for collaborative work, although in practice there are no concrete ways to make it feasible. It is then proposed as an alternative a collaborative update model of the code of conduct based on a wiki tool and on the collaborative architecture of the Linux operational system, aiming at appropriation by the target audiences and based on the premise that the effectiveness of a rule stems from the belief and confidence in its correctness and a dialogical process in which communication will act transversally throughout the process. |
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COSTA, Ramon Bezerrahttp://lattes.cnpq.br/2433489969000388COSTA, Ramon Bezerrahttp://lattes.cnpq.br/2433489969000388SANTOS, Protásio Cézar doshttp://lattes.cnpq.br/8366575648240693SANTOS, Maria Helena Carmo doshttp://lattes.cnpq.br/9069923173622823http://lattes.cnpq.br/1996076200132020DIAS, Giselle Colins Pereira2022-12-13T13:04:57Z2021-12-22DIAS , Giselle Colins Pereira. Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta. 2021. 92 f. Dissertação (Programa de Pós-Graduação em Comunicação-Mestrado-Profissional/PPGCOM) - Universidade Federal do Maranhão, São Luís, 2021.https://tedebc.ufma.br/jspui/handle/tede/tede/4428The aim of this research is to propose a collaborative construction model applied to the organizations code of conduct. It is presented that compliance programs aim to establish organizational guidelines for detecting and remediating misconduct, systematizing internal control and audit mechanisms. The issue of the effectiveness of compliance in the organizational culture is exposed in view of the occurrence of corruption cases in large organizations that have applied the program. The approach adopted was the investigation of the code of conduct. The premise that the lack of adherence stems from the traditional way of elaborating a regulation, a top-down model inherently characterized by the anti-democratic logic “issued by the few and destined for the many” was assumed. A sample mapping of the structure of compliance programs and codes of conduct was used to verify the state of the art, converging and diverging points. Qualitative research was carried out as a data survey strategy to assess the level of knowledge for the collaborative construction of the code of conduct. Based on the data obtained, it was concluded that there is a pre-disposition for collaborative work, although in practice there are no concrete ways to make it feasible. It is then proposed as an alternative a collaborative update model of the code of conduct based on a wiki tool and on the collaborative architecture of the Linux operational system, aiming at appropriation by the target audiences and based on the premise that the effectiveness of a rule stems from the belief and confidence in its correctness and a dialogical process in which communication will act transversally throughout the process.O objetivo deste trabalho é propor um modelo de construção colaborativa aplicado ao código de conduta das organizações. Apresenta-se que os programas de compliance têm o objetivo de estabelecer diretrizes organizacionais para detecção e remediação de desvios de conduta, sistematizando mecanismos internos de controle e auditoria. Expõe-se a problemática da efetividade do compliance na cultura organizacional em face da ocorrência de casos de corrupção em grandes organizações que implantaram o programa. Adotou-se a premissa de que a falta de aderência decorre do modo tradicional de elaboração de um regramento, modelo top-down inerentemente caracterizado pela lógica antidemocrática “emitido por poucos e destinado a muitos”. Partiu-se de mapeamento amostral de estrutura de programas de compliance e códigos de conduta para verificar o estado da arte, pontos convergentes e divergentes. Realizou-se pesquisa qualitativa como estratégia de levantamento de dados para aferir o nível de conhecimento para a construção colaborativa do código de conduta. Concluiu-se pelos dados obtidos que existe pré-disposição para o trabalho colaborativo, ainda que na prática não se vislumbre meios concretos de viabilizá-lo. Propõe-se então como alternativa um modelo de atualização colaborativa do código de conduta baseado em ferramenta wiki e na arquitetura colaborativa do sistema operacional Linux, visando a apropriação pelos públicos-alvo e fundado na premissa de que a efetividade de uma regra decorre da crença e confiança na sua corretude e de um processo dialógico em que a comunicação atuará de modo transversal em todo o processo.Submitted by Daniella Santos (daniella.santos@ufma.br) on 2022-12-13T13:04:57Z No. of bitstreams: 1 GiselleColinsPereira.pdf: 3581876 bytes, checksum: 394a71516fec18699facb36d411200e2 (MD5)Made available in DSpace on 2022-12-13T13:04:57Z (GMT). No. of bitstreams: 1 GiselleColinsPereira.pdf: 3581876 bytes, checksum: 394a71516fec18699facb36d411200e2 (MD5) Previous issue date: 2021-12-22application/pdfporUniversidade Federal do MaranhãoPROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO-MESTRADO-PROFISSIONAL/PPGCOMUFMABrasilDEPARTAMENTO DE COMUNICAÇÃO SOCIAL/CCSOcompliance;comunicação organizacional;métodos colaborativos;código de conduta;compliance;organizational communication;collaborative methods;code of conduct.ComunicaçãoÁgora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de condutaAgora 2.0 - Homer's new square: proposal for a collaborative construction model with application to the code of conductinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFMAinstname:Universidade Federal do Maranhão (UFMA)instacron:UFMAORIGINALGiselleColinsPereira.pdfGiselleColinsPereira.pdfapplication/pdf3581876http://tedebc.ufma.br:8080/bitstream/tede/4428/2/GiselleColinsPereira.pdf394a71516fec18699facb36d411200e2MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82255http://tedebc.ufma.br:8080/bitstream/tede/4428/1/license.txt97eeade1fce43278e63fe063657f8083MD51tede/44282022-12-13 10:04:57.837oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttps://tedebc.ufma.br/jspui/PUBhttp://tedebc.ufma.br:8080/oai/requestrepositorio@ufma.br||repositorio@ufma.bropendoar:21312022-12-13T13:04:57Biblioteca Digital de Teses e Dissertações da UFMA - Universidade Federal do Maranhão (UFMA)false |
dc.title.por.fl_str_mv |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
dc.title.alternative.eng.fl_str_mv |
Agora 2.0 - Homer's new square: proposal for a collaborative construction model with application to the code of conduct |
title |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
spellingShingle |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta DIAS, Giselle Colins Pereira compliance; comunicação organizacional; métodos colaborativos; código de conduta; compliance; organizational communication; collaborative methods; code of conduct. Comunicação |
title_short |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
title_full |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
title_fullStr |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
title_full_unstemmed |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
title_sort |
Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta |
author |
DIAS, Giselle Colins Pereira |
author_facet |
DIAS, Giselle Colins Pereira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
COSTA, Ramon Bezerra |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2433489969000388 |
dc.contributor.referee1.fl_str_mv |
COSTA, Ramon Bezerra |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/2433489969000388 |
dc.contributor.referee2.fl_str_mv |
SANTOS, Protásio Cézar dos |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/8366575648240693 |
dc.contributor.referee3.fl_str_mv |
SANTOS, Maria Helena Carmo dos |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/9069923173622823 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1996076200132020 |
dc.contributor.author.fl_str_mv |
DIAS, Giselle Colins Pereira |
contributor_str_mv |
COSTA, Ramon Bezerra COSTA, Ramon Bezerra SANTOS, Protásio Cézar dos SANTOS, Maria Helena Carmo dos |
dc.subject.por.fl_str_mv |
compliance; comunicação organizacional; métodos colaborativos; código de conduta; |
topic |
compliance; comunicação organizacional; métodos colaborativos; código de conduta; compliance; organizational communication; collaborative methods; code of conduct. Comunicação |
dc.subject.eng.fl_str_mv |
compliance; organizational communication; collaborative methods; code of conduct. |
dc.subject.cnpq.fl_str_mv |
Comunicação |
description |
The aim of this research is to propose a collaborative construction model applied to the organizations code of conduct. It is presented that compliance programs aim to establish organizational guidelines for detecting and remediating misconduct, systematizing internal control and audit mechanisms. The issue of the effectiveness of compliance in the organizational culture is exposed in view of the occurrence of corruption cases in large organizations that have applied the program. The approach adopted was the investigation of the code of conduct. The premise that the lack of adherence stems from the traditional way of elaborating a regulation, a top-down model inherently characterized by the anti-democratic logic “issued by the few and destined for the many” was assumed. A sample mapping of the structure of compliance programs and codes of conduct was used to verify the state of the art, converging and diverging points. Qualitative research was carried out as a data survey strategy to assess the level of knowledge for the collaborative construction of the code of conduct. Based on the data obtained, it was concluded that there is a pre-disposition for collaborative work, although in practice there are no concrete ways to make it feasible. It is then proposed as an alternative a collaborative update model of the code of conduct based on a wiki tool and on the collaborative architecture of the Linux operational system, aiming at appropriation by the target audiences and based on the premise that the effectiveness of a rule stems from the belief and confidence in its correctness and a dialogical process in which communication will act transversally throughout the process. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-12-22 |
dc.date.accessioned.fl_str_mv |
2022-12-13T13:04:57Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
DIAS , Giselle Colins Pereira. Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta. 2021. 92 f. Dissertação (Programa de Pós-Graduação em Comunicação-Mestrado-Profissional/PPGCOM) - Universidade Federal do Maranhão, São Luís, 2021. |
dc.identifier.uri.fl_str_mv |
https://tedebc.ufma.br/jspui/handle/tede/tede/4428 |
identifier_str_mv |
DIAS , Giselle Colins Pereira. Ágora 2.0 - a nova praça de Homero: proposta de modelo de construção colaborativa com aplicação ao código de conduta. 2021. 92 f. Dissertação (Programa de Pós-Graduação em Comunicação-Mestrado-Profissional/PPGCOM) - Universidade Federal do Maranhão, São Luís, 2021. |
url |
https://tedebc.ufma.br/jspui/handle/tede/tede/4428 |
dc.language.iso.fl_str_mv |
por |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Universidade Federal do Maranhão |
dc.publisher.program.fl_str_mv |
PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO-MESTRADO-PROFISSIONAL/PPGCOM |
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UFMA |
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Brasil |
dc.publisher.department.fl_str_mv |
DEPARTAMENTO DE COMUNICAÇÃO SOCIAL/CCSO |
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Universidade Federal do Maranhão |
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