A influência de diferentes opções de reserva na decisão de compra de hotéis

• Autor(a) principal: Quadros Burg, Olivia
• Data de Publicação: 2021
• Outros Autores: Savi Mondo, Tiago
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Marketing & Tourism Review
• Texto Completo: https://revistas.face.ufmg.br/index.php/mtr/article/view/6005
• topic: comportamento do consumidor;; fatores de influência; hotelaria; decisão de compra; consumer behavior; influence factors; hotel management; purchase decision

In order to keep sales and higher profits, is crucial that the companies proceeds with research and look into the most important factors that calls the customer attention in the act of buying. The understanding of what the customer seeks is an competitive advantage due to the huge variety of suppliers offering the same range of options. The objective of this research was to raise the main factors that influence the purchase decision of hospitality consumers. The data was collected through Google Forms, during the period of November of 2019, using the quantitative and descriptive approach methodology, the sample of 503 people. To this end, this study pursued to analyze the variables that influence in the customers purchasing behavior and the marketing strategies used to attract and retain clients. Given the results obtained from the questionnaire, it was possible to have a trend of the main facts: the relevance of third party comments to 66.9% of respondents, the verification of indirect marketing elements as influence of colors and the use of number 9 as attractive price on sale.