THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM

Detalhes bibliográficos
Autor(a) principal: Santana, Thiago José Silva
Data de Publicação: 2018
Outros Autores: Silva, Silvio Ricardo da
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Estudos do Lazer
Texto Completo: https://periodicos.ufmg.br/index.php/rbel/article/view/588
Resumo: The purpose of this article is to analyze the commodification process of support from a fan membership program and how this affected the relationship that fans establish with the said program and with the club. As a methodology, questionnaires and semi-structured interviews with the fans were used, as well as the research of laws and documents related to the research theme. The results showed a profile of supporters those with potential consumption of services. In addition, understanding the relationship of the club with its fans is guided by a business logic. The model of connection with the fan had as reference the process of commercialization of twisting established in other countries and that is being developed here in Brazil with the collaboration of the club, the fans and other agents of the sports field.
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spelling THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAMEL PROCESSO DE MERCANTILIZACIÓN DEL HINCHAR EN BELO HORIZONTE: REFLEXIONES A PARTIR DE UM PROGRAMA DE SÓCIO HINCHAO PROCESSO DE MERCANTILIZAÇÃO DO TORCER EM BELO HORIZONTE: REFLEXÕES A PARTIR DE UM PROGRAMA DE SÓCIO TORCEDORFútbolAficiónVenta de abonosMercantilización de la afición.FootballSupportersFan membership programCommodification of support.FutebolTorcidaProgramas de sócio torcedorMercantilização do torcerThe purpose of this article is to analyze the commodification process of support from a fan membership program and how this affected the relationship that fans establish with the said program and with the club. As a methodology, questionnaires and semi-structured interviews with the fans were used, as well as the research of laws and documents related to the research theme. The results showed a profile of supporters those with potential consumption of services. In addition, understanding the relationship of the club with its fans is guided by a business logic. The model of connection with the fan had as reference the process of commercialization of twisting established in other countries and that is being developed here in Brazil with the collaboration of the club, the fans and other agents of the sports field.El objetivo de este artículo es analizar el proceso de mercantilización de la afición a partir de un programa de socio hincha y cómo eso afectó la relación que los aficionados establecen con el referido programa y con el club. La metodología utilizó cuestionarios y entrevistas semiestructuradas con los aficionados, además de la investigación de leyes y documentos afines al tema de la investigación. Los resultados mostraron un perfil del potencial de consumo de servicios. Además, la comprensión de la relación del club con su afición está orientada bajo una lógica empresarial. El modelo de conexión con el aficionado tuvo como referencia el proceso de mercantilización del torcer establecido en otros países y que está desarrollando en Brasil con la colaboración del club, de la afición y de otros agentes del campo deportivo.Objetivamos discutir o processo de mercantilização do torcer a partir de um programa de sócio torcedor e as consequências do mesmo na relação do torcedor com o referido programa e com o clube. Foram utilizados questionários e entrevistas semiestruturadas com os torcedores (as), além das consultas às leis e documentos afins ao tema da pesquisa. Os resultados mostraram um perfil dos torcedores com potencial de consumo de serviços. Além disso, a compreensão da relação do clube com a sua torcida está orientada sob uma lógica empresarial.  O modelo de conexão com o torcedor teve como referência o processo de mercantilização do torcer estabelecido em outros países e que está sendo desenvolvido no Brasil com a colaboração do clube, da torcida e de outros agentes do campo esportivo.ANPEL2018-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://periodicos.ufmg.br/index.php/rbel/article/view/588Revista Brasileira de Estudos do Lazer; v. 5 n. 2 (2018): v. 5, n. 2, mai./ago. 2018 | Dossiê Lazer e Saúde; p.124-1422358-1239reponame:Revista Brasileira de Estudos do Lazerinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://periodicos.ufmg.br/index.php/rbel/article/view/588/401Copyright (c) 2018 Revista Brasileira de Estudos do Lazerinfo:eu-repo/semantics/openAccessSantana, Thiago José SilvaSilva, Silvio Ricardo da2019-07-25T05:12:12Zoai:periodicos.ufmg.br:article/588Revistahttps://periodicos.ufmg.br/index.php/rbelPUBhttps://periodicos.ufmg.br/index.php/rbel/oairbel.anpel@gmail.com || edilson@lcc.ufmg.br2358-12392358-1239opendoar:2019-07-25T05:12:12Revista Brasileira de Estudos do Lazer - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
EL PROCESSO DE MERCANTILIZACIÓN DEL HINCHAR EN BELO HORIZONTE: REFLEXIONES A PARTIR DE UM PROGRAMA DE SÓCIO HINCHA
O PROCESSO DE MERCANTILIZAÇÃO DO TORCER EM BELO HORIZONTE: REFLEXÕES A PARTIR DE UM PROGRAMA DE SÓCIO TORCEDOR
title THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
spellingShingle THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
Santana, Thiago José Silva
Fútbol
Afición
Venta de abonos
Mercantilización de la afición.
Football
Supporters
Fan membership program
Commodification of support.
Futebol
Torcida
Programas de sócio torcedor
Mercantilização do torcer
title_short THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
title_full THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
title_fullStr THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
title_full_unstemmed THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
title_sort THE COMODIFICATION OF SUPPORT PROCESS IN BELO HORIZONTE: REFLEXIONS STARTED FAN MEMBERSHIP PROGRAM
author Santana, Thiago José Silva
author_facet Santana, Thiago José Silva
Silva, Silvio Ricardo da
author_role author
author2 Silva, Silvio Ricardo da
author2_role author
dc.contributor.author.fl_str_mv Santana, Thiago José Silva
Silva, Silvio Ricardo da
dc.subject.por.fl_str_mv Fútbol
Afición
Venta de abonos
Mercantilización de la afición.
Football
Supporters
Fan membership program
Commodification of support.
Futebol
Torcida
Programas de sócio torcedor
Mercantilização do torcer
topic Fútbol
Afición
Venta de abonos
Mercantilización de la afición.
Football
Supporters
Fan membership program
Commodification of support.
Futebol
Torcida
Programas de sócio torcedor
Mercantilização do torcer
description The purpose of this article is to analyze the commodification process of support from a fan membership program and how this affected the relationship that fans establish with the said program and with the club. As a methodology, questionnaires and semi-structured interviews with the fans were used, as well as the research of laws and documents related to the research theme. The results showed a profile of supporters those with potential consumption of services. In addition, understanding the relationship of the club with its fans is guided by a business logic. The model of connection with the fan had as reference the process of commercialization of twisting established in other countries and that is being developed here in Brazil with the collaboration of the club, the fans and other agents of the sports field.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufmg.br/index.php/rbel/article/view/588
url https://periodicos.ufmg.br/index.php/rbel/article/view/588
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufmg.br/index.php/rbel/article/view/588/401
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Brasileira de Estudos do Lazer
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Brasileira de Estudos do Lazer
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ANPEL
publisher.none.fl_str_mv ANPEL
dc.source.none.fl_str_mv Revista Brasileira de Estudos do Lazer; v. 5 n. 2 (2018): v. 5, n. 2, mai./ago. 2018 | Dossiê Lazer e Saúde; p.124-142
2358-1239
reponame:Revista Brasileira de Estudos do Lazer
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Revista Brasileira de Estudos do Lazer
collection Revista Brasileira de Estudos do Lazer
repository.name.fl_str_mv Revista Brasileira de Estudos do Lazer - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv rbel.anpel@gmail.com || edilson@lcc.ufmg.br
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