SOCIOMATERIAL ASSEMBLAGE: MAKING OF AN INDEPENDENT AUDIOVISUAL PRODUCTION: https://www.youtube.com/watch?v=GjhLu-7AZjo

• Autor(a) principal: da Silva Anjo, José Edemir
• Data de Publicação: 2021
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Farol - Revista de Estudos Organizacionais e Sociedade
• Texto Completo: https://revistas.face.ufmg.br/index.php/farol/article/view/6434
• topic: Video. Visual Methods. Sociomateriality. Creativity. Audio-visual.; Vídeo. Métodos visuales. Sociomaterialidad. Creatividad. Audiovisual.; Vídeo. Métodos Visuais. Sociomaterialidade. Criatividade. Audiovisual.

In this article, I present the production of a video resulting from the production of ethnographic data from a production of a short fiction film developed by young communication students, participating in a university extension project at a public university. In the light of the Actor-Network Theory, the research turned its attention to identifying sociomaterial practices of creative actions. Following this theoretical lens, the video method was used to capture the interactions involved in the creative processes. In view of the challenges of the visual method, it is clear that video production and analysis contributed to the rigor and potential of new interpretative perspectives in qualitative research in Organizational Studies. The production meets a sensitive and aesthetic look of the cinematographic language that converges with the visual and material turn.