Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation

Detalhes bibliográficos
Autor(a) principal: Dimitri Augusto da Cunha Toledo
Data de Publicação: 2016
Outros Autores: Oscar Palma Lima, Alexandre de Pádua Carrieri
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UFMG
Texto Completo: http://hdl.handle.net/1843/42911
Resumo: This paper deals with the aesthetic properties of commodity-labor found in Exame magazine. At first, we distinguish commodity from commodity-labor. Then, we relate the categories labor, everyday life and the reflection forms of science and art, according to the book Aesthetics I, by Georg Lukács. Also according to this book, we work with the abstract forms of aesthetic reflection, namely rhythm, symmetry and proportion, and ornamentation. Soon after, we show how these forms (or "aesthetic properties") are converted into commodity-labor to increase their value. We conclude the article by analyzing the reports contained in Exame magazine to find out how these categories are available.
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spelling 2022-07-05T14:31:56Z2022-07-05T14:31:56Z201651213715010.5700/rausp123000802107http://hdl.handle.net/1843/42911This paper deals with the aesthetic properties of commodity-labor found in Exame magazine. At first, we distinguish commodity from commodity-labor. Then, we relate the categories labor, everyday life and the reflection forms of science and art, according to the book Aesthetics I, by Georg Lukács. Also according to this book, we work with the abstract forms of aesthetic reflection, namely rhythm, symmetry and proportion, and ornamentation. Soon after, we show how these forms (or "aesthetic properties") are converted into commodity-labor to increase their value. We conclude the article by analyzing the reports contained in Exame magazine to find out how these categories are available.No presente artigo são tratadas as propriedades estéticas da mercadoria-trabalho encontradas na Revista Exame. Primeiramente, é feita a distinção entre a mercadoria e a mercadoria-trabalho. Em seguida, são relacionadas as categorias trabalho e cotidiano e as formas reflexo da ciência e reflexo da arte, de acordo com o livro Estética I, de Georg Lukács. Ainda de acordo com essa obra, também são trabalhadas as formas abstratas de reflexo estético: ritmo, simetria e proporção, e ornamentação. Logo após, mostra-se como essas formas abstratas de reflexo estético (ou “propriedades estéticas”) são reconvertidas à mercadoria-trabalho para a valo- rização dela. Termina-se o artigo com a análise das reportagens contidas na Revista Exame para averiguar como essas categorias se fazem presentesporUniversidade Federal de Minas GeraisUFMGBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASRevista de Administração (FEA-USP)TrabalhoMercadoriasLaborCommodityAestheticsLukácsBusiness magazineAesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigationEstética e mercadoria-trabalho: uma incursão pela revista exame à luz das categorias estéticas de Georg Lukácsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articledoi:10.5700/rausp1230Dimitri Augusto da Cunha ToledoOscar Palma LimaAlexandre de Pádua Carrieriinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGORIGINALAesthetics and commodity-labor.pdfAesthetics and commodity-labor.pdfapplication/pdf11558017https://repositorio.ufmg.br/bitstream/1843/42911/2/Aesthetics%20and%20commodity-labor.pdf0212ccd63e3341da6970d1d0a0d92588MD52LICENSELicense.txtLicense.txttext/plain; charset=utf-82042https://repositorio.ufmg.br/bitstream/1843/42911/1/License.txtfa505098d172de0bc8864fc1287ffe22MD511843/429112022-07-05 11:31:57.55oai:repositorio.ufmg.br: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Repositório de PublicaçõesPUBhttps://repositorio.ufmg.br/oaiopendoar:2022-07-05T14:31:57Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false
dc.title.pt_BR.fl_str_mv Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
dc.title.alternative.pt_BR.fl_str_mv Estética e mercadoria-trabalho: uma incursão pela revista exame à luz das categorias estéticas de Georg Lukács
title Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
spellingShingle Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
Dimitri Augusto da Cunha Toledo
Labor
Commodity
Aesthetics
Lukács
Business magazine
Trabalho
Mercadorias
title_short Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
title_full Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
title_fullStr Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
title_full_unstemmed Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
title_sort Aesthetics and commodity-labor: analysis of the lukaesian aesthetic properties throught exame business magazine investigation
author Dimitri Augusto da Cunha Toledo
author_facet Dimitri Augusto da Cunha Toledo
Oscar Palma Lima
Alexandre de Pádua Carrieri
author_role author
author2 Oscar Palma Lima
Alexandre de Pádua Carrieri
author2_role author
author
dc.contributor.author.fl_str_mv Dimitri Augusto da Cunha Toledo
Oscar Palma Lima
Alexandre de Pádua Carrieri
dc.subject.por.fl_str_mv Labor
Commodity
Aesthetics
Lukács
Business magazine
topic Labor
Commodity
Aesthetics
Lukács
Business magazine
Trabalho
Mercadorias
dc.subject.other.pt_BR.fl_str_mv Trabalho
Mercadorias
description This paper deals with the aesthetic properties of commodity-labor found in Exame magazine. At first, we distinguish commodity from commodity-labor. Then, we relate the categories labor, everyday life and the reflection forms of science and art, according to the book Aesthetics I, by Georg Lukács. Also according to this book, we work with the abstract forms of aesthetic reflection, namely rhythm, symmetry and proportion, and ornamentation. Soon after, we show how these forms (or "aesthetic properties") are converted into commodity-labor to increase their value. We conclude the article by analyzing the reports contained in Exame magazine to find out how these categories are available.
publishDate 2016
dc.date.issued.fl_str_mv 2016
dc.date.accessioned.fl_str_mv 2022-07-05T14:31:56Z
dc.date.available.fl_str_mv 2022-07-05T14:31:56Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/1843/42911
dc.identifier.doi.pt_BR.fl_str_mv 10.5700/rausp1230
dc.identifier.issn.pt_BR.fl_str_mv 00802107
identifier_str_mv 10.5700/rausp1230
00802107
url http://hdl.handle.net/1843/42911
dc.language.iso.fl_str_mv por
language por
dc.relation.ispartof.pt_BR.fl_str_mv Revista de Administração (FEA-USP)
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Universidade Federal de Minas Gerais
dc.publisher.initials.fl_str_mv UFMG
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS
publisher.none.fl_str_mv Universidade Federal de Minas Gerais
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFMG
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