Plano de negócios – 388 bar e restaurante

• Autor(a) principal: Allan Morethson Nunes Coelho
• Data de Publicação: 2021
• Idioma: por
• Título da fonte: Repositório Institucional da UFMG
• Texto Completo: http://hdl.handle.net/1843/40316
• topic: Plano de negócios; Bar e restaurante; Estratégia de marketing; Posicionamento

When starting a new company, the Business Plan can become an extremely important tool, as it consists of studying, collecting and organizing information about the business that is being started, structuring goals, objectives and the feasibility of such an undertaking. In this work, a Business Plan of a project located in Belo Horizonte, in the neighborhood of Lourdes, at Tomaz Gonzaga Street, number 388, was carried out. The property belongs to one of the partners of the project under study and has been closed for more than five years since was inherited. As it is a house listed by the Historic Heritage of Belo Horizonte, the options for using the property are quite limited and, after study and research, it was decided to study the business plan to transform the former residence into commercial property. Thinking about the best use of space and profitable possibilities, the proposed idea optimizes the business in two aspects, bar and restaurant. The market research showed that such a business format would be ideal for the region, as the Lourdes neighborhood lacks in ventures with outdoor space and with a different operating proposal from all competitors in the region. This work details the variables involved in the business plan, such: definition of the enterprise, marketing and positioning strategies, financial and legal feasibility.