Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project.
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFOP |
Texto Completo: | http://www.repositorio.ufop.br/handle/123456789/10139 |
Resumo: | Mobile phones have become the main device for consuming radio content, broadening the traditional forms of mobility once restricted to transistor radios and automobiles. In an effort to have small and medium-sized radio stations incorporate the use of digital mobile phones, the Associação Brasileira de Emissoras de Rádio e TV has created a project called Mobilize-se. This project provides a free radio integration app; a radio app exclusive to smartphones; and a social network page. There are about 700 radio stations currently participating in this project. The goal of this quantitative/ qualitative study was to understand how these radio stations have benefitted from the advantages of digital inclusion (FLICK, 2009; CODINA et al, 2011) by using data triangulation (MINAYO; ASSIS; SOUZA, 2005) to assess the impact that digital inclusion has had on them. The results indicate that broadcasters have made this inclusion without too much forethought, and are not fully caught up with marketing strategies. |
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Bianco, Nelia Rodrigues DelMartins, Nair Prata Moreira2018-09-10T14:21:10Z2018-09-10T14:21:10Z2018BIANCO, N. R. D.; MARTINS, N. P. M.. Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. Intercom: Revista Brasileira de Ciências da Comunicação, v. 41, n. 1, p. 99-117, 2018. Disponível em: <http://www.scielo.br/scielo.php?pid=S1809-58442018000100099&script=sci_abstract&tlng=pt>. Acesso em: 27 jul. 2018.19803508http://www.repositorio.ufop.br/handle/123456789/10139Mobile phones have become the main device for consuming radio content, broadening the traditional forms of mobility once restricted to transistor radios and automobiles. In an effort to have small and medium-sized radio stations incorporate the use of digital mobile phones, the Associação Brasileira de Emissoras de Rádio e TV has created a project called Mobilize-se. This project provides a free radio integration app; a radio app exclusive to smartphones; and a social network page. There are about 700 radio stations currently participating in this project. The goal of this quantitative/ qualitative study was to understand how these radio stations have benefitted from the advantages of digital inclusion (FLICK, 2009; CODINA et al, 2011) by using data triangulation (MINAYO; ASSIS; SOUZA, 2005) to assess the impact that digital inclusion has had on them. The results indicate that broadcasters have made this inclusion without too much forethought, and are not fully caught up with marketing strategies.O celular se converteu na principal porta de entrada para o consumo de rádio, além de alargar as formas de mobilidade antes restritas aos aparelhos transistorizados e de automóvel. Em uma ação inédita de inclusão mobile digital direcionada a pequenas e médias emissoras, a Associação Brasileira de Emissoras de Rádio e TV criou o projeto Mobilize-se, que consiste na oferta de um app gratuito integrador de rádios; um app exclusivo de rádio para smartphone; uma rede social na Internet. Cerca de 700 emissoras participam do projeto. Saber em que medida as rádios se beneficiaram das vantagens dessa inclusão digital foi o objetivo desta pesquisa quanti-qualitativa (FLICK, 2009; CODINA et al, 2011) com triangulação de dados (MINAYO; ASSIS; SOUZA, 2005), que avalia o impacto da integração de emissoras participantes do projeto. Os resultados indicam que as emissoras fizeram essa inserção sem reflexão em profundidade e sem estar plenamente alinhadas com as estratégias de marketing.Todo el contenido de Intercom - Revista Brasileira de Ciências da Comunicação, excepto dónde está identificado, está bajo una Licencia Creative Commons. Fonte: Intercom - Revista Brasileira de Ciências da Comunicaçãoes <http://www.scielo.br/scielo.php?script=sci_serial&pid=1809-5844&lng=es&nrm=iso>. Acesso em: 02 jan. 2018.info:eu-repo/semantics/openAccessMobile applicationsAudienceRadio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project.Rádio, mobilidade e ubiquidade: análise do projeto de inclusão mobile digital da Abert.info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleengreponame:Repositório Institucional da UFOPinstname:Universidade Federal de Ouro Preto (UFOP)instacron:UFOPLICENSElicense.txtlicense.txttext/plain; charset=utf-8924http://www.repositorio.ufop.br/bitstream/123456789/10139/2/license.txt62604f8d955274beb56c80ce1ee5dcaeMD52ORIGINALARTIGO_RadioMobilityUbiquity.pdfARTIGO_RadioMobilityUbiquity.pdfapplication/pdf586149http://www.repositorio.ufop.br/bitstream/123456789/10139/1/ARTIGO_RadioMobilityUbiquity.pdf70f9546ff43f6560214be7694bf35b40MD51123456789/101392018-09-10 10:21:10.942oai:localhost: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ório InstitucionalPUBhttp://www.repositorio.ufop.br/oai/requestrepositorio@ufop.edu.bropendoar:32332018-09-10T14:21:10Repositório Institucional da UFOP - Universidade Federal de Ouro Preto (UFOP)false |
dc.title.pt_BR.fl_str_mv |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
dc.title.alternative.pt_BR.fl_str_mv |
Rádio, mobilidade e ubiquidade: análise do projeto de inclusão mobile digital da Abert. |
title |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
spellingShingle |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. Bianco, Nelia Rodrigues Del Mobile applications Audience |
title_short |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
title_full |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
title_fullStr |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
title_full_unstemmed |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
title_sort |
Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. |
author |
Bianco, Nelia Rodrigues Del |
author_facet |
Bianco, Nelia Rodrigues Del Martins, Nair Prata Moreira |
author_role |
author |
author2 |
Martins, Nair Prata Moreira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bianco, Nelia Rodrigues Del Martins, Nair Prata Moreira |
dc.subject.por.fl_str_mv |
Mobile applications Audience |
topic |
Mobile applications Audience |
description |
Mobile phones have become the main device for consuming radio content, broadening the traditional forms of mobility once restricted to transistor radios and automobiles. In an effort to have small and medium-sized radio stations incorporate the use of digital mobile phones, the Associação Brasileira de Emissoras de Rádio e TV has created a project called Mobilize-se. This project provides a free radio integration app; a radio app exclusive to smartphones; and a social network page. There are about 700 radio stations currently participating in this project. The goal of this quantitative/ qualitative study was to understand how these radio stations have benefitted from the advantages of digital inclusion (FLICK, 2009; CODINA et al, 2011) by using data triangulation (MINAYO; ASSIS; SOUZA, 2005) to assess the impact that digital inclusion has had on them. The results indicate that broadcasters have made this inclusion without too much forethought, and are not fully caught up with marketing strategies. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-09-10T14:21:10Z |
dc.date.available.fl_str_mv |
2018-09-10T14:21:10Z |
dc.date.issued.fl_str_mv |
2018 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
BIANCO, N. R. D.; MARTINS, N. P. M.. Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. Intercom: Revista Brasileira de Ciências da Comunicação, v. 41, n. 1, p. 99-117, 2018. Disponível em: <http://www.scielo.br/scielo.php?pid=S1809-58442018000100099&script=sci_abstract&tlng=pt>. Acesso em: 27 jul. 2018. |
dc.identifier.uri.fl_str_mv |
http://www.repositorio.ufop.br/handle/123456789/10139 |
dc.identifier.issn.none.fl_str_mv |
19803508 |
identifier_str_mv |
BIANCO, N. R. D.; MARTINS, N. P. M.. Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project. Intercom: Revista Brasileira de Ciências da Comunicação, v. 41, n. 1, p. 99-117, 2018. Disponível em: <http://www.scielo.br/scielo.php?pid=S1809-58442018000100099&script=sci_abstract&tlng=pt>. Acesso em: 27 jul. 2018. 19803508 |
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http://www.repositorio.ufop.br/handle/123456789/10139 |
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eng |
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openAccess |
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