PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY
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Data de Publicação: | 2013 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Teoria e Prática em Administração |
Texto Completo: | https://periodicos.ufpb.br/index.php/tpa/article/view/13294 |
Resumo: | The image of an organization is what it wants to project, including the expression of symbolic elements that are expressed. Great importance in the matter of their survival and highlighting, on its various publics. Given the close relationship with the company researched community Itabira, this study aimed to identify the perceptions of young people in relation Itabirana organizational image and its symbolic power contained in speeches. The research used qualitative and descriptive methods. The unit of analysis was Vale, the subject of the research was composed by young between 15 and 25 years and the data collection was carried through by interviews with focal group. The content analysis was prioritized. As a result of this research have been identified aspects of the favorable and unfavorable business and community and influencing the formation of the organization, such as impact environmental, lack of communication, generation as of employ, avails to the employees. |
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Teoria e Prática em Administração |
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PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDYA Percepção dos Jovens sobre a Imagem Organizacional da Companhia Vale e o Poder Simbólico Manifesto nos DiscursosThe image of an organization is what it wants to project, including the expression of symbolic elements that are expressed. Great importance in the matter of their survival and highlighting, on its various publics. Given the close relationship with the company researched community Itabira, this study aimed to identify the perceptions of young people in relation Itabirana organizational image and its symbolic power contained in speeches. The research used qualitative and descriptive methods. The unit of analysis was Vale, the subject of the research was composed by young between 15 and 25 years and the data collection was carried through by interviews with focal group. The content analysis was prioritized. As a result of this research have been identified aspects of the favorable and unfavorable business and community and influencing the formation of the organization, such as impact environmental, lack of communication, generation as of employ, avails to the employees.A imagem de uma organização é aquilo que ela deseja projetar, incluindo a expressão de elementos simbólicos que se expressam. Assume grande importância na questão de sua sobrevivência e destaque, diante dos seus diversos públicos. Tendo em vista a estreita relação da empresa pesquisada com a comunidade de Itabira, este estudo teve por objetivo identificar a percepção dos jovens itabiranos em relação a sua imagem organizacional e o poder simbólico constante nos discursos. A pesquisa realizada foi qualitativa e descritiva. A unidade de análise foi a Vale e os sujeitos foram jovens entre 15 e 25 anos. A coleta de dados deu-se por meio de entrevistas com grupo focal. A análise dos dados priorizou a análise de conteúdo. Foram identificados aspectos desfavoráveis e favoráveis da relação empresa e comunidade que influenciam a formação da imagem organizacional, tais como impacto ambiental, falta de comunicação, geração de emprego, benefícios aos empregados.Universidade Federal da Paraíba2013-02-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://periodicos.ufpb.br/index.php/tpa/article/view/1329410.21714/2238-104X2012v2i1-13294Theory and Practice in Administration - TPA; Vol. 2 No. 1 (2012): Jan/Jun; 56-85Teoria e Prática em Administração; v. 2 n. 1 (2012): Jan/Jun; 56-852238-104Xreponame:Teoria e Prática em Administraçãoinstname:Universidade Federal da Paraíba (UFPB)instacron:UFPBporhttps://periodicos.ufpb.br/index.php/tpa/article/view/13294/8532Clemente, Fabiane Aparecida SantosJeunon, Ester Elianeinfo:eu-repo/semantics/openAccess2020-08-24T13:59:35Zoai:periodicos.ufpb.br:article/13294Revistahttps://periodicos.ufpb.br/index.php/tpaPUBhttps://periodicos.ufpb.br/index.php/tpa/oaipjacome@sti.ufpb.br || tpa@ccsa.ufpb.br || marcelodesouzabispo@gmail.com || periodicos.ufpb@gmail.com2238-104X2238-104Xopendoar:2020-08-24T13:59:35Teoria e Prática em Administração - Universidade Federal da Paraíba (UFPB)false |
dc.title.none.fl_str_mv |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY A Percepção dos Jovens sobre a Imagem Organizacional da Companhia Vale e o Poder Simbólico Manifesto nos Discursos |
title |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY |
spellingShingle |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY Clemente, Fabiane Aparecida Santos |
title_short |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY |
title_full |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY |
title_fullStr |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY |
title_full_unstemmed |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY |
title_sort |
PERCEPTIONS OF THE YOUNG PEOPLE ON THE ORGANIZATIONAL IMAGE OF THE VALE SYMBOLIC POWER MANIFESTO IN SPEECHES: A CASE STUDY |
author |
Clemente, Fabiane Aparecida Santos |
author_facet |
Clemente, Fabiane Aparecida Santos Jeunon, Ester Eliane |
author_role |
author |
author2 |
Jeunon, Ester Eliane |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Clemente, Fabiane Aparecida Santos Jeunon, Ester Eliane |
description |
The image of an organization is what it wants to project, including the expression of symbolic elements that are expressed. Great importance in the matter of their survival and highlighting, on its various publics. Given the close relationship with the company researched community Itabira, this study aimed to identify the perceptions of young people in relation Itabirana organizational image and its symbolic power contained in speeches. The research used qualitative and descriptive methods. The unit of analysis was Vale, the subject of the research was composed by young between 15 and 25 years and the data collection was carried through by interviews with focal group. The content analysis was prioritized. As a result of this research have been identified aspects of the favorable and unfavorable business and community and influencing the formation of the organization, such as impact environmental, lack of communication, generation as of employ, avails to the employees. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-02-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpb.br/index.php/tpa/article/view/13294 10.21714/2238-104X2012v2i1-13294 |
url |
https://periodicos.ufpb.br/index.php/tpa/article/view/13294 |
identifier_str_mv |
10.21714/2238-104X2012v2i1-13294 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufpb.br/index.php/tpa/article/view/13294/8532 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal da Paraíba |
publisher.none.fl_str_mv |
Universidade Federal da Paraíba |
dc.source.none.fl_str_mv |
Theory and Practice in Administration - TPA; Vol. 2 No. 1 (2012): Jan/Jun; 56-85 Teoria e Prática em Administração; v. 2 n. 1 (2012): Jan/Jun; 56-85 2238-104X reponame:Teoria e Prática em Administração instname:Universidade Federal da Paraíba (UFPB) instacron:UFPB |
instname_str |
Universidade Federal da Paraíba (UFPB) |
instacron_str |
UFPB |
institution |
UFPB |
reponame_str |
Teoria e Prática em Administração |
collection |
Teoria e Prática em Administração |
repository.name.fl_str_mv |
Teoria e Prática em Administração - Universidade Federal da Paraíba (UFPB) |
repository.mail.fl_str_mv |
pjacome@sti.ufpb.br || tpa@ccsa.ufpb.br || marcelodesouzabispo@gmail.com || periodicos.ufpb@gmail.com |
_version_ |
1799712000860749824 |