Parabéns pra você! cenários temáticos em festas infantis : um olhar para o discurso espacial a partir da multimodalidade e semiótica social

• Autor(a) principal: Fernandes, Cláudia Regina Ponciano
• Data de Publicação: 2022
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/123456789/23497
• topic: Cenário temático; Festa de aniversário infantil; Semiótica social; Multimodalidade; Discurso espacial; Thematic party setting; Children's birthday party; Social semiotics; Multimodality; Spatial discourse; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

In a similar way to the images which permeate daily in our environment, building stories and recording memories (CALLOW, 1999), constituting absolute truths and presenting ideas as natural and excluding others, the built spaces in which we circulate are commonly permeated by various semiotics resources that are associated and constitute meanings through integrated modes of communication. In turn, research in multimodality has expanded an analytical look at the multiplicity of texts and meanings, awakening a reading that goes beyond the verbal. In this sense, this study focuses on thematic party settings of children's birthday parties, arranged in party venues in João Pessoa-PB, understood as spatial texts that communicate about the social world in which children and other users of these spaces live. The main objective of this study is to discuss how the thematic party settings of birthdays in party venues in the capital of Paraíba communicate meanings and discourses about childhood, signaling interaction relationships with users as spatial texts (STENGLIN, 2004; 2009; RAVELLI; HEBERLE, 2016; RAVELLI; MCMURTRIE, 2016). To meet this objective, we established the following specific objectives: a) Describe the situational and cultural contexts in which the thematic scenarios are embedded, from the perspective of Systemic-Functional Linguistics; b) Analyze, in a descriptive and comparative way, the semiotic resources used in spaces reserved for children's themed party settings, and in party settings that signal comfort, safety, identification and belonging of users to the space, suggesting interaction between these spatial texts and their users, based on specific categories of Spatial Discourse Analysis, derived from Grammar of Visual Design; c) Analyze, comparatively and interpretatively, the dimensions of discursive practice and social practice that involve the party settings, using Critical Discourse Analysis; d) Interpret how the recurrence of thematic party settings contributes to communicating meanings about childhood, shaping socially constructed discourses, based on Social Semiotics and Critical Discourse Analysis. The study goes through notions of childhood, party, thematic party settings, spectacularization and consumerist society. It is supported by the contributions of Systemic-Functional Linguistics (HALLIDAY, 1978), Critical Discourse Analysis (FAIRCLOUGH, 2001; MEURER, 2005), Social Semiotics (HODGE; KRESS, 1988; VAN LEEUWEN, 2005) and Spatial Discourse Analysis (STENGLIN, 2004; 2009; RAVELLI; MCMURTRIE, 2016), in particular the interactive metafunction and its categories, binding and bonding, as well as the organizational metafunction and its categories, information value and salience, arising from the Grammar of Visual Design (KRESS; VAN LEEUWEN, 2006 [1996]). It is a research with a qualitative approach, promoting a descriptive analysis and comparative-interpretative data. These total an inventory with 258 themes, identified in a total of 1,671 party settings set up for children's birthday parties held between 2009 and 2019. The party settings were visualized through photographs posted on social networks of three party venues in Paraíba, in addition to photographs of the space empty, recorded by the researcher. The research corpus is composed of nine of these party settings, selected among the three most recurrent themes of this period, with three party settings representing each party venue. The results point to the spaces destined to the party settings and the party settings as texts that communicate ideas, beliefs and values that imply the conception of a certain Brazilian childhood, from pre-established themes, the chosen space, and the organizational distribution of these party settings, in the halls of the party venues. This communication is established by interaction relationships with users, enhanced by integrated semiotic resources, related to the visual and spatial mode, varying according to theme, space, party setting.