O crédito na sociedade de consumo.

• Autor(a) principal: Berquó, Anna Taddei Alves Pereira Pinto
• Data de Publicação: 2013
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/7299
• topic: Sociologia; Sociedade de consumo - crédito; Credit; Consumer Society; Recognition; Symbolic manipulation; CIENCIAS HUMANAS::SOCIOLOGIA

The credit allows several studies under different viewpoints, one of which is related to the possibility of it being a commodity credit and therefore, liable to be manipulated symbolically. This thesis focuses on an elrerly group - from sixty years old - men and women, retirees, which may have some occupation, the majority belonging to the middle class, surveys were conducted in order to develop this research. The research issue is based on the question concerning the fact of how these informants are inserted in consumer society and the extent to which the credit relates to the strategies they have adopted, such as mediation, recognition, prestige and social ascension. The findings relate to the fact that relationships involving consumer credit report to some aspects of Brazilian society as personalism, while considering the confidence value as well as the rationalization of consumer credit shows the transformation in the conduct of informants, with preference payment in cash instead of credit payment. Analyzes the moral drama resulting from the use of credit by the informants, approaching a particular type of morality and honor, shame and guilt, religiousness and the idea of sacrifice in the name of a greater good.