Efeitos da Pandemia do COVID-19 na Transformação Digital de Pequenos Negócios

• Autor(a) principal: Guimarães Júnior, Djalma Silva
• Data de Publicação: 2020
• Outros Autores: Nascimento, Ademir Macedo, Santos, Letícia Oliveira Claizoni dos, Rodrigues, Gerlane Pereira de Albuquerque
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Engenharia e Pesquisa Aplicada
• Texto Completo: http://revistas.poli.br/index.php/repa/article/view/1455

The COVID-19 pandemic has claimed thousands of lives around the world and caused various difficulties for the development of economic activities. In this context, retail activities were especially transformed since some of the basic recommendations of the World Health Organization were quarantine and social isolation. These measures make it impossible for consumers to access establishments, also affecting production capacity. This research aims to investigate initiatives for the use of digital tools in processes carried out by micro and small companies (disclosure, commercialization, payment and distribution), in the context of the COVID-19 pandemic. For this, an exploratory study was conducted with 50 owners of small business, who had no digital strategy before the pandemic. They were contacted by telephone. Through data analysis, it was possible to observe a forced digital transformation in a beginning stage, which can be characterized by disclosure through social media, negotiation through messaging applications, primarily electronic payment, and deliveries through application services, by motorcycles and bicycles. The combination of different technologies has contributed to the survival of small businesses and the supply of society in times of pandemic.