Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model

Detalhes bibliográficos
Autor(a) principal: Batista, Karen
Data de Publicação: 2021
Outros Autores: Araújo, Marley Rosana Melo de, Lima, Lucas Gabriel Bezerra, Martins, Ingrid de Matos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/245815
Resumo: This study aimed to analyze the intention to use fintechs through variables proposed by Venkatesh, Tong and Xu (2012) and Slade et al. (2015). For this, a survey was carried out, with a non-probabilistic sample of 106 respondents. Data were analyzed using tests such as Pearson and Spearman correlation, t test and standard multiple regression, using SPSS software, version 20. As a result, only the expected performance, price value and habit affected the intention to use fintech. Thus, it is up to fintech companies to invest in improving their functionalities, in order to increase performance expectations, improve cost-benefit and influence the habit of using fintech, investing in marketing actions, giving incentives to consumers and managing their relationship with those.
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spelling Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 modelAnálise da intenção de uso de fintechs a partir da adaptação do modelo UTAUT2fintechintention to usemultiple regression.fintechsintenção de usoregressão múltipla.This study aimed to analyze the intention to use fintechs through variables proposed by Venkatesh, Tong and Xu (2012) and Slade et al. (2015). For this, a survey was carried out, with a non-probabilistic sample of 106 respondents. Data were analyzed using tests such as Pearson and Spearman correlation, t test and standard multiple regression, using SPSS software, version 20. As a result, only the expected performance, price value and habit affected the intention to use fintech. Thus, it is up to fintech companies to invest in improving their functionalities, in order to increase performance expectations, improve cost-benefit and influence the habit of using fintech, investing in marketing actions, giving incentives to consumers and managing their relationship with those.Esse estudo teve como objetivo analisar a intenção de uso de fintechs por meio de variáveis propostas por Venkatesh, Tong e Xu (2012) e Slade et al. (2015). Para tanto, foi realizado um survey, com uma amostra não probabilística de 106 respondentes. Os dados foram analisados por meio de testes como correlação de Pearson e Spearman, teste T e regressão múltipla padrão, no software SPSS, versão 20. Como resultados, apenas a expectativa de desempenho, valor de preço e hábito afetaram a intenção de uso de fintech. Desse modo, cabe às empresas de fintech investir no aprimoramento das suas funcionalidades, a fim de aumentar a expectativa de desempenho, melhorar o custo-benefício e influenciar hábito de utilizar fintech, investindo em ações de marketing, dando incentivos aos consumidores e gerenciando o seu relacionamento com esses.Universidade Federal de Pernambuco2021-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24581510.51359/2526-7884.2021.245815CBR - Consumer Behavior Review; Vol. 5 No. 1 (2021): january-april; 77-88CBR - Consumer Behavior Review; v. 5 n. 1 (2021): janeiro-abril; 77-882526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/245815/37454Copyright (c) 2021 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessBatista, KarenAraújo, Marley Rosana Melo deLima, Lucas Gabriel BezerraMartins, Ingrid de Matos2023-05-26T01:59:39Zoai:oai.periodicos.ufpe.br:article/245815Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T01:59:39Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
Análise da intenção de uso de fintechs a partir da adaptação do modelo UTAUT2
title Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
spellingShingle Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
Batista, Karen
fintech
intention to use
multiple regression.
fintechs
intenção de uso
regressão múltipla.
title_short Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
title_full Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
title_fullStr Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
title_full_unstemmed Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
title_sort Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
author Batista, Karen
author_facet Batista, Karen
Araújo, Marley Rosana Melo de
Lima, Lucas Gabriel Bezerra
Martins, Ingrid de Matos
author_role author
author2 Araújo, Marley Rosana Melo de
Lima, Lucas Gabriel Bezerra
Martins, Ingrid de Matos
author2_role author
author
author
dc.contributor.author.fl_str_mv Batista, Karen
Araújo, Marley Rosana Melo de
Lima, Lucas Gabriel Bezerra
Martins, Ingrid de Matos
dc.subject.por.fl_str_mv fintech
intention to use
multiple regression.
fintechs
intenção de uso
regressão múltipla.
topic fintech
intention to use
multiple regression.
fintechs
intenção de uso
regressão múltipla.
description This study aimed to analyze the intention to use fintechs through variables proposed by Venkatesh, Tong and Xu (2012) and Slade et al. (2015). For this, a survey was carried out, with a non-probabilistic sample of 106 respondents. Data were analyzed using tests such as Pearson and Spearman correlation, t test and standard multiple regression, using SPSS software, version 20. As a result, only the expected performance, price value and habit affected the intention to use fintech. Thus, it is up to fintech companies to invest in improving their functionalities, in order to increase performance expectations, improve cost-benefit and influence the habit of using fintech, investing in marketing actions, giving incentives to consumers and managing their relationship with those.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa quantitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/245815
10.51359/2526-7884.2021.245815
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/245815
identifier_str_mv 10.51359/2526-7884.2021.245815
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/245815/37454
dc.rights.driver.fl_str_mv Copyright (c) 2021 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 5 No. 1 (2021): january-april; 77-88
CBR - Consumer Behavior Review; v. 5 n. 1 (2021): janeiro-abril; 77-88
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395882905600

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