Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls
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Data de Publicação: | 2020 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/242014 |
Resumo: | The purpose of this article is to analyze how the influence of the reference groups and the social power affects the consumer behavior; this analysis is made from the movie Mean Girls. The article adopted the method of qualitative analysis of moving images, making a description of the film in the sequences (narrative units) and, finally, performing a content analysis. From this analysis, it was possible to demarcate the potential categories referring to the social power of the characters studied as coercive power, reward power, power of legitimate reciprocity and power of information. The results indicate to the discussion of social power as a useful tool to the members of a society, in order to make individuals aware of the mitigation of the effects of a segregated environment of high competitiveness and thus to strike the balance between who they are and the influence of the groups they belong |
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Consumer Behavior Review |
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Influence of peers on consumer practices: analysis of the reference group in the film Mean GirlsInfluência dos pares nas práticas de consumo: análise do grupo de referência no filme Meninas Malvadasconsumer behaviorreference groupssocial powersocial identity.comportamento do consumidorgrupos de referênciapoder socialidentidade social.The purpose of this article is to analyze how the influence of the reference groups and the social power affects the consumer behavior; this analysis is made from the movie Mean Girls. The article adopted the method of qualitative analysis of moving images, making a description of the film in the sequences (narrative units) and, finally, performing a content analysis. From this analysis, it was possible to demarcate the potential categories referring to the social power of the characters studied as coercive power, reward power, power of legitimate reciprocity and power of information. The results indicate to the discussion of social power as a useful tool to the members of a society, in order to make individuals aware of the mitigation of the effects of a segregated environment of high competitiveness and thus to strike the balance between who they are and the influence of the groups they belongO presente artigo tem por objetivo analisar como a influência dos grupos de referência e o poder social que estes exercem, impactam as práticas de consumo e a adequação da identidade dos indivíduos, a partir do filme Meninas Malvadas. Este artigo adotou o método de análise qualitativo de imagens em movimento, realizando-se uma descrição do filme nas sequências (unidades narrativas) e, por fim, uma análise de conteúdo. A partir dessa análise, foi possível demarcar as tipologias referente ao poder social dos personagens estudados como poder coercitivo, poder de recompensa, poder de legítima reciprocidade e poder de informação. Os resultados apontam para a discussão do poder social como um instrumento útil aos membros de uma sociedade, buscando fazer com que os efeitos de um ambiente segregado de alta competitividade sejam mitigados e, assim, buscar o equilíbrio entre quem são e a influência dos grupos que pertencem.Universidade Federal de Pernambuco2020-02-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24201410.51359/2526-7884.2020.242014CBR - Consumer Behavior Review; Vol. 4 No. 1 (2020): january-april; 1-18CBR - Consumer Behavior Review; v. 4 n. 1 (2020): janeiro-abril; 1-182526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/242014/35282Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessMoura, Larissa Pereira Alexandria deAraujo, Fábio Francisco de2023-05-26T02:03:47Zoai:oai.periodicos.ufpe.br:article/242014Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:03:47Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls Influência dos pares nas práticas de consumo: análise do grupo de referência no filme Meninas Malvadas |
title |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls |
spellingShingle |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls Moura, Larissa Pereira Alexandria de consumer behavior reference groups social power social identity. comportamento do consumidor grupos de referência poder social identidade social. |
title_short |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls |
title_full |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls |
title_fullStr |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls |
title_full_unstemmed |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls |
title_sort |
Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls |
author |
Moura, Larissa Pereira Alexandria de |
author_facet |
Moura, Larissa Pereira Alexandria de Araujo, Fábio Francisco de |
author_role |
author |
author2 |
Araujo, Fábio Francisco de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Moura, Larissa Pereira Alexandria de Araujo, Fábio Francisco de |
dc.subject.por.fl_str_mv |
consumer behavior reference groups social power social identity. comportamento do consumidor grupos de referência poder social identidade social. |
topic |
consumer behavior reference groups social power social identity. comportamento do consumidor grupos de referência poder social identidade social. |
description |
The purpose of this article is to analyze how the influence of the reference groups and the social power affects the consumer behavior; this analysis is made from the movie Mean Girls. The article adopted the method of qualitative analysis of moving images, making a description of the film in the sequences (narrative units) and, finally, performing a content analysis. From this analysis, it was possible to demarcate the potential categories referring to the social power of the characters studied as coercive power, reward power, power of legitimate reciprocity and power of information. The results indicate to the discussion of social power as a useful tool to the members of a society, in order to make individuals aware of the mitigation of the effects of a segregated environment of high competitiveness and thus to strike the balance between who they are and the influence of the groups they belong |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-02-02 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/242014 10.51359/2526-7884.2020.242014 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/242014 |
identifier_str_mv |
10.51359/2526-7884.2020.242014 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/242014/35282 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 4 No. 1 (2020): january-april; 1-18 CBR - Consumer Behavior Review; v. 4 n. 1 (2020): janeiro-abril; 1-18 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220395824185344 |