Helpful clicks: consumers’ perceived diagnosticity of online book reviews

Detalhes bibliográficos
Autor(a) principal: Piva, Beatrice
Data de Publicação: 2024
Outros Autores: Marques, Lénia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/258115
Resumo: This paper investigates online feedback systems and their perceived diagnosticity in the book industry, using a mixed methods approach, with data retrieved from Amazon. Several variables concur to give the overall perceived diagnosticity of customer reviews: score systems, written text and its themes, and reviews date. Even though reviews are positively biased, long negative reviews are perceived as the most diagnostic. The older the review, the higher the perceived diagnosticity, due to the combined effects of early bird bias and winner circle bias. By understanding the role that variables have on diagnosticity, the findings can be used by scholars, as well as by e-commerce and marketplace webmasters who seek ways to improve the feedback systems of the online platforms in or outside the book industry.
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spelling Helpful clicks: consumers’ perceived diagnosticity of online book reviewsdiagnosticityonline feedback systemsbook industrycultural consumptionelectronic word-of-mouthThis paper investigates online feedback systems and their perceived diagnosticity in the book industry, using a mixed methods approach, with data retrieved from Amazon. Several variables concur to give the overall perceived diagnosticity of customer reviews: score systems, written text and its themes, and reviews date. Even though reviews are positively biased, long negative reviews are perceived as the most diagnostic. The older the review, the higher the perceived diagnosticity, due to the combined effects of early bird bias and winner circle bias. By understanding the role that variables have on diagnosticity, the findings can be used by scholars, as well as by e-commerce and marketplace webmasters who seek ways to improve the feedback systems of the online platforms in or outside the book industry.Universidade Federal de Pernambuco2024-04-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQuantitative and qualitative mixed method.application/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/25811510.51359/2526-7884.2024.258115CBR - Consumer Behavior Review; Vol. 8 No. 1 (2024): january-december; 1-18CBR - Consumer Behavior Review; v. 8 n. 1 (2024): january-december; 1-182526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEenghttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/258115/46412Copyright (c) 2024 CBR - Consumer Behavior Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPiva, BeatriceMarques, Lénia2024-04-15T13:46:15Zoai:oai.periodicos.ufpe.br:article/258115Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2024-04-15T13:46:15Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Helpful clicks: consumers’ perceived diagnosticity of online book reviews
title Helpful clicks: consumers’ perceived diagnosticity of online book reviews
spellingShingle Helpful clicks: consumers’ perceived diagnosticity of online book reviews
Piva, Beatrice
diagnosticity
online feedback systems
book industry
cultural consumption
electronic word-of-mouth
title_short Helpful clicks: consumers’ perceived diagnosticity of online book reviews
title_full Helpful clicks: consumers’ perceived diagnosticity of online book reviews
title_fullStr Helpful clicks: consumers’ perceived diagnosticity of online book reviews
title_full_unstemmed Helpful clicks: consumers’ perceived diagnosticity of online book reviews
title_sort Helpful clicks: consumers’ perceived diagnosticity of online book reviews
author Piva, Beatrice
author_facet Piva, Beatrice
Marques, Lénia
author_role author
author2 Marques, Lénia
author2_role author
dc.contributor.author.fl_str_mv Piva, Beatrice
Marques, Lénia
dc.subject.por.fl_str_mv diagnosticity
online feedback systems
book industry
cultural consumption
electronic word-of-mouth
topic diagnosticity
online feedback systems
book industry
cultural consumption
electronic word-of-mouth
description This paper investigates online feedback systems and their perceived diagnosticity in the book industry, using a mixed methods approach, with data retrieved from Amazon. Several variables concur to give the overall perceived diagnosticity of customer reviews: score systems, written text and its themes, and reviews date. Even though reviews are positively biased, long negative reviews are perceived as the most diagnostic. The older the review, the higher the perceived diagnosticity, due to the combined effects of early bird bias and winner circle bias. By understanding the role that variables have on diagnosticity, the findings can be used by scholars, as well as by e-commerce and marketplace webmasters who seek ways to improve the feedback systems of the online platforms in or outside the book industry.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Quantitative and qualitative mixed method.
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/258115
10.51359/2526-7884.2024.258115
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/258115
identifier_str_mv 10.51359/2526-7884.2024.258115
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/258115/46412
dc.rights.driver.fl_str_mv Copyright (c) 2024 CBR - Consumer Behavior Review
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 CBR - Consumer Behavior Review
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 8 No. 1 (2024): january-december; 1-18
CBR - Consumer Behavior Review; v. 8 n. 1 (2024): january-december; 1-18
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
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