Social justice and transformative consumer research: the proposition of a theoretical reflection

• Autor(a) principal: Ássimos, Bruno Medeiros
• Data de Publicação: 2017
• Outros Autores: Pinto, Marcelo de Rezende, Batinga, Georgiana Luna, Almeida, Gustavo Tomaz Tomaz
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/23159
• topic: Transformative consumer research; social justice; critical realism; pesquisa transformativa do consumidor; justiça social; realismo crítico

When something is classified as socially unfair, it means that someone has less than they should have.The purpose of this paper is to instigate an initial reflection about the possibilities of linking the social justice discussion with studies based on the Transformative Consumer Research (TCR), taking in consideration the primary intention to bring to the studies of public consumption and research questions which are historically marginalized, seeking to promote the welfare through some kind of social change. It is necessary that different types of intersections that form a problem are investigated for what, indeed, a deep discussion to minimize social injustice. Thus, this paper argues that the TCR can help in the promotion of social justice in view of the opportunities it offers in increasing discussions involving the public management and civil society, especially with the use of a realistic critical research approach.